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Digital policy
DGX meeting overview (November 2023)
Overview of the Digital Governance Exchange meeting held remotely on 30 November 2023.
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Digital policy
WFA position paper on DMA implementation
WFA developed a position paper on the implementation of the DMA provisions on transparency in advertising performance measurement…
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Digital policy
PAG Meeting Overview (November 2023)
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 28 November 2023.
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Digital policyAIData collection & privacy
Data Ethics Workshop: Generative AI
WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in…
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Joint industry statement against banning green claims on products containing certain substances
WFA has co-signed with 10 other industry organisations a letter urging EU co-legislators to reject the proposed ban of green claims…
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Digital policy
Unpacking the Digital Services Act: A Q&A session with TikTok
A Q&A session to understand how TikTok is implementing the Digital Services Act and how it will impact advertising on its…
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Digital policy
Meta’s behavioural advertising practices in Europe
A detailed overview of recent developments concerning Meta’s behavioural advertising practices in Europe
Last update:…
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Digital policy
Unpacking the Digital Services Act: A Q&A session with Meta
A Q&A session to understand how Meta is implementing the Digital Services Act and how it will impact advertising on its…
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Digital policy
DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI
A WFA benchmark on the deprecation of third-party cookies and Meta’s Conversion API (CAPI).
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Diversity & Inclusion
Are advertisers growing up and slowly embracing aging?
Have you heard of Bryan Johnson? He’s the tech entrepreneur who made international headlines because he spends millions of…
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Marketing to children
RAC Programme Meeting Overview (September 2023)
Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 20…
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Digital policySelf-regulationMarketing law
PAG Meeting Overview (September 2023)
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 19 September 2023.