Posts about Industry issues

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  1.    Why policy professionals need to get excited about marketing

    Why policy professionals need to get excited about marketing

    Marketers and policy professionals must bridge the gap that divides them. Rebecka Allén explains why that is critical for the…

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  2.    Member barometer 2019
    Data & analytics

    Member barometer 2019

     WFA member survey. For additional details, please log in.

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  3.    Data Ethics Board meeting overview (April 2019)
    Digital policyData collection & privacy

    Data Ethics Board meeting overview (April 2019)

    Overview of the Data Ethics Board meeting held on April 8th, 2019

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  4.    Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals
    Diversity & InclusionBrand purpose

    Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals

    Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.

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  5.    Annual Report 2018
    Digital policySelf-regulationData & analytics

    Annual Report 2018

    WFA's annual report with marketing, policy and event highlights from 2018.

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  6.    Data Ethics Board meeting overview (March 2019)
    Digital policyData collection & privacy

    Data Ethics Board meeting overview (March 2019)

    Overview of the Data Ethics Board meeting held on March 21st, 2019 in London

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  7.    DGX Benchmark on email/newsletter tracking pixels
    Digital policyData collection & privacy

    DGX Benchmark on email/newsletter tracking pixels

     WFA member benchmark. For additional details, please log in.

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  8.    Bridging the gap between marketing and policy
    Organisation & structure

    Bridging the gap between marketing and policy

    This new WFA research, with input from Edelman, highlights the demand on both marketing and policy teams for greater…

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  9.    RAC Programme meeting overview (February 2019)
    Marketing to children

    RAC Programme meeting overview (February 2019)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on February 27th, 2019 in Brussels

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  10.    Unstereotype Alliance launches in Brazil

    Unstereotype Alliance launches in Brazil

    Signatories include Unilever, Grupo Boticário, Heads and Mastercard

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  11.    1 Euro spent on advertising in Portugal generates more than 4 Euro in GDP
    Value of advertising

    1 Euro spent on advertising in Portugal generates more than 4 Euro in GDP

    APAN unveils Value of Advertising study

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  12.    DGX meeting overview (March 2019)
    Digital policy

    DGX meeting overview (March 2019)

    Overview of the Digital Governance Exchange (DGX) meeting held on March 7th, 2019 in London

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