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Data Ethics Board meeting overview (April 2019)
Overview of the Data Ethics Board meeting held on April 8th, 2019
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Diversity & InclusionBrand purpose
Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals
Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.
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Annual Report 2018
WFA's annual report with marketing, policy and event highlights from 2018.
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Digital policyData collection & privacy
Data Ethics Board meeting overview (March 2019)
Overview of the Data Ethics Board meeting held on March 21st, 2019 in London
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Digital policyData collection & privacy
DGX Benchmark on email/newsletter tracking pixels
WFA member benchmark. For additional details, please log in.
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Organisation & structure
Bridging the gap between marketing and policy
This new WFA research, with input from Edelman, highlights the demand on both marketing and policy teams for greater…
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Marketing to children
RAC Programme meeting overview (February 2019)
Overview of the Responsible Advertising and Children (RAC) Programme meeting held on February 27th, 2019 in Brussels
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Unstereotype Alliance launches in Brazil
Signatories include Unilever, Grupo Boticário, Heads and Mastercard
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Value of advertising
1 Euro spent on advertising in Portugal generates more than 4 Euro in GDP
APAN unveils Value of Advertising study
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Digital policy
DGX meeting overview (March 2019)
Overview of the Digital Governance Exchange (DGX) meeting held on March 7th, 2019 in London