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Media measurementAgency managementIntegrated marketingDigital transformationOrganisation & structureData & analyticsData-driven marketing
WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation
Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023
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Agency managementIntegrated marketing
Agency Management Forum Overview (December 2021)
Meeting overview and presentations from WFA’s Agency Management meeting on 8 December 2021, which took place remotely.
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Integrated marketingMarketing operations
Capability Forum Overview (October 2021)
Meeting overview and presentations from WFA’s Capability Forum meeting on 20 October 2021, which took place remotely.
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ChannelsGamingIntegrated marketingDigital transformation
Spotlight: Gaming Demystified 2021
Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…
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ChannelsGamingIntegrated marketingDigital transformation
GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming
Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…
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Integrated marketingMarketing capabilities
In-House Forum Overview (October 2021)
Meeting overview and presentations from WFA’s In-House Forum meeting on 12 October 2021, which took place…
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Agency managementIntegrated marketing
Agency Management Forum Overview (September 2021)
Meeting overview and presentations from WFA’s Agency Management meeting on 14 September 2021, which took place remotely.
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Integrated marketingMarketing operations
Capability Forum Overview (June 2021)
Meeting overview and presentations from WFA’s Capability Forum meeting on 8 June 2021, which took place remotely.
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Agency managementIntegrated marketing
Agency Management Forum Overview (May 2021)
Meeting overview and presentations from WFA’s Agency Management meeting on 19 May 2021, which took place remotely.
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InfluencersIntegrated marketing
Spotlight: How to win the hearts of Gen Z in 2021
Born between 1996 and 2015, Gen Z is estimated to become the largest generation of consumers in just a few years. Businesses that…
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Integrated marketingMarketing procurement
Survey: Organising virtual and hybrid events
This WFA member survey looks at how organisations have been planning and managing their events in 2020 and beyond
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Agency managementIntegrated marketingMarketing capabilitiesOrganisation & structure
Global Trends in Creative In-Housing
This study focuses on WFA members’ creative in-house agencies.