Posts about Integrated marketing

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1. 
   Event reports

   9 February 2022
   Agency managementIntegrated marketing

   Agency Management Forum Overview (December 2021)

   WFA

   Meeting overview and presentations from WFA’s Agency Management meeting on 8 December 2021, which took place remotely.

   Read more about "Agency Management Forum Overview (December 2021)"
2. 
   Event reports

   14 December 2021
   Integrated marketingMarketing operations

   Capability Forum Overview (October 2021)

   WFA

   Meeting overview and presentations from WFA’s Capability Forum meeting on 20 October 2021, which took place remotely.

   Read more about "Capability Forum Overview (October 2021)"
3. 
   Videos & webinars

   15 November 2021
   ChannelsGamingIntegrated marketingDigital transformation

   Spotlight: Gaming Demystified 2021

   WFA, 2CV, Branded

   Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…

   Read more about "Spotlight: Gaming Demystified 2021"
4. 
   Reports & whitepapers

   26 October 2021
   ChannelsGamingIntegrated marketingDigital transformation

   GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming

   WFA, 2CV, Branded

   Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…

   Read more about "GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming"
5. 
   Event reports

   19 October 2021
   Integrated marketingMarketing capabilities

   In-House Forum Overview (October 2021)

   WFA

   Meeting overview and presentations from WFA’s In-House Forum meeting on 12 October 2021, which took place…

   Read more about "In-House Forum Overview (October 2021)"
6. 
   Event reports

   14 September 2021
   Agency managementIntegrated marketing

   Agency Management Forum Overview (September 2021)

   WFA

   Meeting overview and presentations from WFA’s Agency Management meeting on 14 September 2021, which took place remotely.

   Read more about "Agency Management Forum Overview (September 2021)"
7. 
   Event reports

   8 June 2021
   Integrated marketingMarketing operations

   Capability Forum Overview (June 2021)

   WFA

   Meeting overview and presentations from WFA’s Capability Forum meeting on 8 June 2021, which took place remotely.

   Read more about "Capability Forum Overview (June 2021)"
8. 
   Event reports

   19 May 2021
   Agency managementIntegrated marketing

   Agency Management Forum Overview (May 2021)

   WFA

   Meeting overview and presentations from WFA’s Agency Management meeting on 19 May 2021, which took place remotely.

   Read more about "Agency Management Forum Overview (May 2021)"
9. 
   Videos & webinars

   23 February 2021
   InfluencersIntegrated marketing

   Spotlight: How to win the hearts of Gen Z in 2021

   WFA

   Born between 1996 and 2015, Gen Z is estimated to become the largest generation of consumers in just a few years. Businesses that…

   Read more about "Spotlight: How to win the hearts of Gen Z in 2021"
10. 
    Benchmarks & surveys

    25 November 2020
    Integrated marketingMarketing procurement

    Survey: Organising virtual and hybrid events

    WFA

    This WFA member survey looks at how organisations have been planning and managing their events in 2020 and beyond

    Read more about "Survey: Organising virtual and hybrid events"
11. 
    Benchmarks & surveys

    4 September 2020
    Agency managementIntegrated marketingMarketing capabilitiesOrganisation & structure

    Global Trends in Creative In-Housing

    WFA

    This study focuses on WFA members’ creative in-house agencies.

    Read more about "Global Trends in Creative In-Housing"
12. 
    Benchmarks & surveys

    25 June 2020
    Integrated marketingMarketing procurement

    Survey: Shifting from physical to virtual events

    WFA

    This WFA member survey looks at how organisations are managing virtual events in light of Covid-19

    Read more about "Survey: Shifting from physical to virtual events"