Posts about Integrated marketing

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  1. People + Purpose = Performance
    Opinions
    2 May 2019
    Integrated marketing

    People + Purpose = Performance

    Julia Kraft

    Better marketing produces better results. No WFA member would disagree, in principle, but what does this mean in practice?

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  2. Benchmark on launch strategies
    Benchmarks & surveys
    24 April 2019
    Integrated marketingMarketing operations

    Benchmark on launch strategies

    WFA

     WFA member bechmark. For additional details, please log in.

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  3. Benchmark on shifting consumer behavior in Germany
    Benchmarks & surveys
    23 April 2019
    Integrated marketing

    Benchmark on shifting consumer behavior in Germany

    WFA

     WFA member bechmark. For additional details, please log in.

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  4. Exploring the global marketing organisation of the future
    News
    28 February 2019
    Integrated marketing

    Exploring the global marketing organisation of the future

    WFA

    The Integration Forum in Lisbon will discuss the changes needed for brands to remain relevant to consumers

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  5. Data Driven Marketing 2018 survey results
    Benchmarks & surveys
    12 November 2018
    Media measurementIntegrated marketingMarketing capabilitiesOrganisation & structureData & analyticsData-driven marketing

    Data Driven Marketing 2018 survey results

    WFA, The Customer Framework

    WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback

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  6. The Road to Content Excellence
    Benchmarks & surveysReports & whitepapers
    6 November 2018
    Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics

    The Road to Content Excellence

    WFA

    The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…

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  7. Report: The Road to Content Excellence
    Benchmarks & surveysReports & whitepapers
    30 October 2018
    Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics

    Report: The Road to Content Excellence

    WFA, The Upside

    WFA member report. For additional details, please log in.

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  8. Survey on Influencer Marketing
    Benchmarks & surveys
    5 July 2018
    Agency evaluation & performanceAgency managementAgency remuneration & contractsIntegrated marketingMarketing operations

    Survey on Influencer Marketing

    WFA

    WFA member survey. For additional details, please log in.

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  9. Roster arrangements under review at 74% of multinational brands
    Press releases
    12 June 2018
    Agency rostersIntegrated marketing

    Roster arrangements under review at 74% of multinational brands

    WFA

    New study finds widespread dissatisfaction on both sides of the advertiser agency divide

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  10. WFA FORUM Meeting Overview London March 2018
    Event reports
    21 March 2018
    Integrated marketing

    WFA FORUM Meeting Overview London March 2018

    WFA

     

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  11. WFA FORUM Meeting Overview Dubai March 2018
    Event reports
    14 March 2018
    Integrated marketing

    WFA FORUM Meeting Overview Dubai March 2018

    WFA

     

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  12. Benchmark on Customer experience transformation
    Benchmarks & surveys
    24 October 2017
    ChannelsAgency review & pitchingIntegrated marketing

    Benchmark on Customer experience transformation

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Customer experience transformation"