Posts about Marketing strategy

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  1.    Benchmark on media agency on-boarding - key considerations and pitfalls
    Agency managementMarketing operationsOrganisation & structure

    Benchmark on media agency on-boarding - key considerations and pitfalls

    A short survey to elicit member experiences in regard to on-boarding a new media agency. 

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  2.    The path to digital transformation

    The path to digital transformation

    Only brands that understand their consumer and their digital behaviour will be able to reshape their businesses for digital. Matt Green…
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  3. #12tweets from our CMO FORUM @Cannes_Lions

    WFA News

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  4.    Benchmark on franchising models
    Marketing procurementOrganisation & structure

    Benchmark on franchising models

    WFA member benchmark on franchising models.

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  5.    Sustainable development is not just about saving the planet

    Sustainable development is not just about saving the planet

    WFA Contribution to ICC-UN Global Compact Good Practice Note on Sustainable Development
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  6.    Benchmark on media budget setting
    ChannelsMarketing procurement

    Benchmark on media budget setting

    Benchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.

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  7.    Survey on Digital Transformation
    Marketing technologyDigital transformationMarketing technologyMarketing technology

    Survey on Digital Transformation

    The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer…

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  8.    The elements of digital transformation
    Digital transformation

    The elements of digital transformation

    Presentation identifying the core elements of digital transformation and then focusing on how to conduct a digital consumer…

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  9.    Benchmark on sensory and behavioural marketing
    Integrated marketingData-driven marketing

    Benchmark on sensory and behavioural marketing

    Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation,…

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  10. Five priorities for media directors in 2015