Agency managementMarketing operationsOrganisation & structure
Benchmark on media agency on-boarding - key considerations and pitfalls
A short survey to elicit member experiences in regard to on-boarding a new media agency.
The path to digital transformationOnly brands that understand their consumer and their digital behaviour will be able to reshape their businesses for digital. Matt Green…Read more about "The path to digital transformation"
#12tweets from our CMO FORUM @Cannes_Lions
Marketing procurementOrganisation & structure
Benchmark on franchising models
WFA member benchmark on franchising models.
Sustainable development is not just about saving the planetWFA Contribution to ICC-UN Global Compact Good Practice Note on Sustainable DevelopmentRead more about "Sustainable development is not just about saving the planet "
Benchmark on media budget setting
Benchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.
Marketing technologyDigital transformationMarketing technologyMarketing technology
Survey on Digital Transformation
The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer…
Integrated marketingData-driven marketing
Benchmark on sensory and behavioural marketing
Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation,…
The elements of digital transformation
Presentation identifying the core elements of digital transformation and then focusing on how to conduct a digital consumer…
Five priorities for media directors in 2015