Posts about Marketing strategy

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  1. Cannes 2019 Wrap
    Reports & whitepapers
    4 September 2019
    ChannelsBrand purposeBrand reputation

    Cannes 2019 Wrap
    Open to WFA members only

    WFA

    In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and…

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  2. The hidden gem: How clients benefit from long-term partnerships
    Reports & whitepapers
    11 July 2019
    Agency managementMarketing operationsMarketing procurement

    The hidden gem: How clients benefit from long-term partnerships

    Agency Mania Solutions

    Insights on how relationship longevity contributes to quantifiable value for brand advertisers through more effective collaboration…

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  3. In the spotlight: CAA Argentina’s Philip Perez
    Opinions
    25 June 2019

    In the spotlight: CAA Argentina’s Philip Perez

    WFA

    Meet Philip Perez, President of CAA

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  4. Seven take-outs from Cannes 2019
    OpinionsEvent reports
    25 June 2019
    CreativityBrand reputation

    Seven take-outs from Cannes 2019

    Will Gilroy

    So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the…

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  5. Five common pitfalls of in-housing marketing services
    Opinions
    24 May 2019
    Marketing capabilitiesMarketing operationsOrganisation & structure

    Five common pitfalls of in-housing marketing services

    APR, Ebiquity, The Observatory

    While brands can benefit from in-housing some of the work their agencies are doing at the moment, sometimes it can go horribly…

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  6. In the spotlight: Israel Marketing Association’s Talma Biro
    Opinions
    22 May 2019

    In the spotlight: Israel Marketing Association’s Talma Biro

    WFA

    Meet Talma, CEO of the Israel Marketing Association

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  7. China’s home-grown successes
    Opinions
    21 May 2019

    China’s home-grown successes

    Stephan Loerke

    Stephan Loerke reflects on the global opportunities and challenges Chinese brands face

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  8. Building a future-proof marketing procurement strategy
    Benchmarks & surveysReports & whitepapers
    20 May 2019
    Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure

    Building a future-proof marketing procurement strategy

    WBR

    In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out…

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  9. In the spotlight: ANDA Colombia’s Elizabeth Melo
    Opinions
    25 April 2019

    In the spotlight: ANDA Colombia’s Elizabeth Melo

    WFA

    Meet Elizabeth Melo, Executive President of ANDA

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  10. Benchmark on launch strategies
    Benchmarks & surveys
    24 April 2019
    Integrated marketingMarketing operations

    Benchmark on launch strategies

    WFA

     WFA member bechmark. For additional details, please log in.

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  11. Member barometer 2019
    Benchmarks & surveys
    24 April 2019
    Data & analytics

    Member barometer 2019

    WFA

     WFA member survey. For additional details, please log in.

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  12. Benchmark on shifting consumer behavior in Germany
    Benchmarks & surveys
    23 April 2019
    Integrated marketing

    Benchmark on shifting consumer behavior in Germany

    WFA

     WFA member bechmark. For additional details, please log in.

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