Posts about Marketing strategy

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  1.    Cannes 2019 Wrap
    ChannelsBrand purposeBrand reputation

    Cannes 2019 Wrap

    In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and…

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  2.    The hidden gem: How clients benefit from long-term partnerships
    Agency managementMarketing operationsMarketing procurement

    The hidden gem: How clients benefit from long-term partnerships

    Insights on how relationship longevity contributes to quantifiable value for brand advertisers through more effective collaboration…

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  3.    In the spotlight: CAA Argentina’s Philip Perez

    In the spotlight: CAA Argentina’s Philip Perez

    Meet Philip Perez, President of CAA

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  4.    Seven take-outs from Cannes 2019
    CreativityBrand reputation

    Seven take-outs from Cannes 2019

    So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the…

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  5.    Five common pitfalls of in-housing marketing services
    Marketing capabilitiesMarketing operationsOrganisation & structure

    Five common pitfalls of in-housing marketing services

    While brands can benefit from in-housing some of the work their agencies are doing at the moment, sometimes it can go horribly…

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  6.    In the spotlight: Israel Marketing Association’s Talma Biro

    In the spotlight: Israel Marketing Association’s Talma Biro

    Meet Talma, CEO of the Israel Marketing Association

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  7.    China’s home-grown successes

    China’s home-grown successes

    Stephan Loerke reflects on the global opportunities and challenges Chinese brands face

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  8.    Building a future-proof marketing procurement strategy
    Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure

    Building a future-proof marketing procurement strategy

    In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out…

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  9.    In the spotlight: ANDA Colombia’s Elizabeth Melo

    In the spotlight: ANDA Colombia’s Elizabeth Melo

    Meet Elizabeth Melo, Executive President of ANDA

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  10.    Benchmark on launch strategies
    Integrated marketingMarketing operations

    Benchmark on launch strategies

     WFA member bechmark. For additional details, please log in.

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  11.    Member barometer 2019
    Data & analytics

    Member barometer 2019

     WFA member survey. For additional details, please log in.

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  12.    Benchmark on shifting consumer behavior in Germany
    Integrated marketing

    Benchmark on shifting consumer behavior in Germany

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark on shifting consumer behavior in Germany"