Posts about Marketing strategy

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  1.    WFA launches Guide to Better Marketing
    Brand purpose

    WFA launches Guide to Better Marketing

    Guide gathers insights from 10 years of exploring what makes for great marketing in the digital age

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  2.    Media Transformation Case Study: Deutsche Telekom
    Media governanceDigital transformationMedia transformation

    Media Transformation Case Study: Deutsche Telekom

    This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years…

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  3.    WFA urges brands to hold platforms to account

    WFA urges brands to hold platforms to account

    WFA has called on all brands globally to hold social media platforms to account in light of recent failures to block dangerous and…

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  4.    Marketing and Policy teams need to work more closely together, shows new WFA research

    Marketing and Policy teams need to work more closely together, shows new WFA research

    Marketing and policy teams both say they want to collaborate more but admit there’s too little interaction today

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  5.    Mastercard’s Raja Rajamannar named WFA President

    Mastercard’s Raja Rajamannar named WFA President

    Philip Myers, SVP Global Public Policy and Government Affairs at PepsiCo, becomes new Deputy President

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  6.    In the spotlight: AANA Australia’s John Broome

    In the spotlight: AANA Australia’s John Broome

    Meet John Broome, CEO of AANA

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  7.    Benchmark: Programmatic Practice & Proficiency in APAC
    ProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technology

    Benchmark: Programmatic Practice & Proficiency in APAC

    23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic…

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  8.    David Wheldon: The ground is changing but the basics remain the same
    Brand safetyBrand safetyMarketing capabilitiesOrganisation & structure

    David Wheldon: The ground is changing but the basics remain the same

    WFA President on why a complex operating environment shouldn't be a distraction from getting the basics right

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  9.    WFA launches Global Media Board
    Marketing capabilitiesOrganisation & structure

    WFA launches Global Media Board

    WFA Global Media Board will help make WFA’s Global Media Charter a reality

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  10.    Global Agency Remuneration 2018
    Agency remuneration & contractsAgency review & pitchingMarketing procurement

    Global Agency Remuneration 2018

    This document contains the results of an online survey conducted in Q3 2018, which explored the evolution of global agency…

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  11.    WFA study ranks countries by programmatic maturity
    ProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technology

    WFA study ranks countries by programmatic maturity

    Advertisers need to tailor approach according to market development

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  12.    TV and online video costs to rise considerably, forecasts show
    ChannelsData & analytics

    TV and online video costs to rise considerably, forecasts show

    WFA Outlook 2019 provides media costs forecasts for 50 markets across seven offline and online media

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