Posts about Media transformation

Related content

1. 
   Benchmarks & surveysReports & whitepapers

   10 March 2020
   Audience measurementChannelsMarketing effectiveness

   Mind the Gap - 2020

   Ebiquity
   The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether…
   Read more about "Mind the Gap - 2020"
2. 
   Case studiesReports & whitepapers

   21 November 2019
   Media governanceDigital transformation

   Media Transformation - Case Study 2: Royal Philips

   WFA

   The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data ownership…

   Read more about "Media Transformation - Case Study 2: Royal Philips"
3. 
   Case studiesReports & whitepapers

   3 April 2019
   Media governanceDigital transformation

   Media Transformation Case Study: Deutsche Telekom

   WFA

   This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years…

   Read more about "Media Transformation Case Study: Deutsche Telekom"
4. 
   Event reports

   25 January 2019
   Media governanceProgrammatic

   Media Forum meeting overview (October 2018, Amsterdam)

   WFA

   Overview of the Media Forum held on October 24th, 2018 in Amsterdam.

   Read more about "Media Forum meeting overview (October 2018, Amsterdam)"
5. 
   Event reports

   25 January 2019
   Ad fraud & verificationMedia governanceProgrammatic

   Media Forum Meeting Overview (November 2018, New York)

   WFA

   Overview of the Media Forum held on November 7th, 2019 in New York.

   Read more about "Media Forum Meeting Overview (November 2018, New York)"
6. 
   Event reports

   8 June 2018
   Audience measurementOrganisation & structureData-driven marketing

   Media Forum Meeting Overview (June 2018, Barcelona)

   WFA

    Overview of the Media Forum held in July 2018 in Barcelona.

   Read more about "Media Forum Meeting Overview (June 2018, Barcelona)"
7. 
   Opinions

   16 April 2018
   Media governance

   The media transformers?

   Matt Green

   When it comes to ‘media transformation’, the best source of inspiration comes from clients themselves.

   Read more about "The media transformers?"
8. 
   Opinions

   3 August 2017

   Expediting media change in China

   WFA

   Although now slowing, the media market in China has grown at a breakneck speed.

   Read more about "Expediting media change in China"
9. 
   Opinions

   30 November 2016
   Media governance

   Why advertisers are embarking on a process of 'media transformation'

   Matt Green

   Today’s CMOs are not solely marketers; they are also, critically, transformers.

   Read more about "Why advertisers are embarking on a process of 'media transformation'"
10. 
    Benchmarks & surveys

    24 March 2015
    ChannelsMarketing technologyMarketing technology

    Benchmark on supporting ecommerce with digital marketing

    WFA

    Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.

    Read more about "Benchmark on supporting ecommerce with digital marketing"
11. 
    Benchmarks & surveys

    15 March 2015
    Agency evaluation & performanceDigital transformation

    Survey on digital investment trends and digital agency management

    WFA

    Survey looking at current and future projected digital marketing investment trends among WFA members.

    Read more about "Survey on digital investment trends and digital agency management"
12. 
    Benchmarks & surveys

    3 November 2014
    ChannelsDigital transformation

    Benchmark on Digital marketing capability investment

    WFA

    WFA Benchmark on increasing investment in digital marketing.

    Read more about "Benchmark on Digital marketing capability investment"