Posts about Media transformation

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  1.    Media Transformation - Case Study 2: Royal Philips
    Media governanceDigital transformation

    Media Transformation - Case Study 2: Royal Philips

    The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data…

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  2.    Media Transformation Case Study: Deutsche Telekom
    Media governanceDigital transformation

    Media Transformation Case Study: Deutsche Telekom

    This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years…

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  3.    Media Forum meeting overview (October 2018)
    Media governanceProgrammatic

    Media Forum meeting overview (October 2018)

    Overview of the Media Forum held on October 24th, 2018 in Amsterdam

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  4.    Media Forum meeting overview (November 2018)
    Ad fraud & verificationMedia governanceProgrammatic

    Media Forum meeting overview (November 2018)

    Overview of the Media Forum held on November 7th, 2019 in New York

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  5.    The media transformers?
    Media governance

    The media transformers?

    When it comes to ‘media transformation’, the best source of inspiration comes from clients themselves.

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  6.    Expediting media change in China

    Expediting media change in China

    Although now slowing, the media market in China has grown at a breakneck speed.

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  7.    Why advertisers are embarking on a process of 'media transformation'
    Media governance

    Why advertisers are embarking on a process of 'media transformation'

    Today’s CMOs are not solely marketers; they are also, critically, transformers.

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  8.    Benchmark on supporting ecommerce with digital marketing
    ChannelsMarketing technologyMarketing technology

    Benchmark on supporting ecommerce with digital marketing

    Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.

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  9.    Survey on digital investment trends and digital agency management
    Agency evaluation & performanceDigital transformation

    Survey on digital investment trends and digital agency management

    Survey looking at current and future projected digital marketing investment trends among WFA members.

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  10.    Benchmark on Digital marketing capability investment
    ChannelsDigital transformation

    Benchmark on Digital marketing capability investment

    WFA Benchmark on increasing investment in digital marketing.

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  11.    Top Challenges facing the Media Industry (2014)
    Media governanceDigital transformationOrganisation & structure

    Top Challenges facing the Media Industry (2014)

    Top challenges being faced by clients around the world in relation to media planning and buying.

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  12.    Survey Results on Programmatic Media & Trading Desks
    Media transparencyProgrammaticAgency management

    Survey Results on Programmatic Media & Trading Desks

    The aim of this study is to provide insight into the extent advertisers are engaged with the programmatic ecosystem, the way they…

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