Posts about Media transformation

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1. 
   Opinions

   25 November 2022
   Marketing effectiveness

   Demystifying marketing effectiveness

   Gerry D'Angelo

   Measuring marketing effectiveness is becoming more important, and yet more challenging at the same time. Gerry D’Angelo, VP,…

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2. 
   Press releasesBenchmarks & surveysReports & whitepapers

   28 July 2022
   Media governanceMarketing capabilities

   Marketing facing “worst-ever” talent crisis

   WFA

   Data and analytics, eCommerce and measurement top skills shortage

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3. 
   Opinions

   1 March 2022

   Three principles from four decades of media practice

   Ben Jankowski

   Global media expert Ben Jankowski, former SVP Global Media at Mastercard, shares his key learnings from his forty-year career in…

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4. 
   Opinions

   24 February 2022
   Data collection & privacy

   Welcome to the privacy-focused future

   Joseph Mourani

   The march towards a consumer privacy model for the future is gathering pace and it’s hard to keep up. Advertisers need to…

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5. 
   Videos & webinars

   25 February 2021
   Agency managementMarketing capabilities

   Spotlight: Brand Building in Uncertain Times

   WFA

   The world as we know it has changed…  what impact has this had on how brands are built today and what will this mean as…

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6. 
   Benchmarks & surveysReports & whitepapers

   10 March 2020
   Audience measurementChannelsMarketing effectiveness

   Mind the Gap - 2020

   Ebiquity
   The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether…
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7. 
   Case studiesReports & whitepapers

   21 November 2019
   Media governanceDigital transformation

   Media Transformation - Case Study 2: Royal Philips

   WFA

   The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data ownership…

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8. 
   Case studiesReports & whitepapers

   3 April 2019
   Media governanceDigital transformation

   Media Transformation Case Study: Deutsche Telekom

   WFA

   This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years…

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9. 
   Event reports

   12 February 2019
   Programmatic

   Media Forum meeting overview (February 2019, Singapore)

   WFA

   Overview of the Media Forum held on February 12th, 2019 in Singapore.

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10. 
    Event reports

    25 January 2019
    Media governanceProgrammatic

    Media Forum meeting overview (October 2018, Amsterdam)

    WFA

    Overview of the Media Forum held on October 24th, 2018 in Amsterdam.

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11. 
    Event reports

    25 January 2019
    Ad fraud & verificationMedia governanceProgrammatic

    Media Forum Meeting Overview (November 2018, New York)

    WFA

    Overview of the Media Forum held on November 7th, 2019 in New York.

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12. 
    Event reports

    8 June 2018
    Audience measurementOrganisation & structureData-driven marketing

    Media Forum Meeting Overview (June 2018, Barcelona)

    WFA

     Overview of the Media Forum held in July 2018 in Barcelona.

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