Posts about Media transformation

Related content

  1.    Marketing facing “worst-ever” talent crisis
    Media governanceMarketing capabilities

    Marketing facing “worst-ever” talent crisis

    Data and analytics, eCommerce and measurement top skills shortage

    Read more about "Marketing facing “worst-ever” talent crisis"

  2.    Three principles from four decades of media practice

    Three principles from four decades of media practice

    Global media expert Ben Jankowski, former SVP Global Media at Mastercard, shares his key learnings from his forty-year career in…

    Read more about "Three principles from four decades of media practice"
  3.    Welcome to the privacy-focused future
    Data collection & privacy

    Welcome to the privacy-focused future

    The march towards a consumer privacy model for the future is gathering pace and it’s hard to keep up. Advertisers need to…

    Read more about "Welcome to the privacy-focused future"
  4.    Spotlight: Brand Building in Uncertain Times
    Agency managementMarketing capabilities

    Spotlight: Brand Building in Uncertain Times

    The world as we know it has changed…  what impact has this had on how brands are built today and what will this mean as…

    Read more about "Spotlight: Brand Building in Uncertain Times"
  5.    Mind the Gap - 2020
    Audience measurementChannelsMarketing effectiveness

    Mind the Gap - 2020

    The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether…
    Read more about "Mind the Gap - 2020"
  6.    Media Transformation - Case Study 2: Royal Philips
    Media governanceDigital transformation

    Media Transformation - Case Study 2: Royal Philips

    The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data ownership…

    Read more about "Media Transformation - Case Study 2: Royal Philips"
  7.    Media Transformation Case Study: Deutsche Telekom
    Media governanceDigital transformation

    Media Transformation Case Study: Deutsche Telekom

    This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years…

    Read more about "Media Transformation Case Study: Deutsche Telekom"
  8.    Media Forum meeting overview (February 2019, Singapore)
    Programmatic

    Media Forum meeting overview (February 2019, Singapore)

    Overview of the Media Forum held on February 12th, 2019 in Singapore.

    Read more about "Media Forum meeting overview (February 2019, Singapore)"
  9.    Media Forum meeting overview (October 2018, Amsterdam)
    Media governanceProgrammatic

    Media Forum meeting overview (October 2018, Amsterdam)

    Overview of the Media Forum held on October 24th, 2018 in Amsterdam.

    Read more about "Media Forum meeting overview (October 2018, Amsterdam)"
  10.    Media Forum Meeting Overview (November 2018, New York)
    Ad fraud & verificationMedia governanceProgrammatic

    Media Forum Meeting Overview (November 2018, New York)

    Overview of the Media Forum held on November 7th, 2019 in New York.

    Read more about "Media Forum Meeting Overview (November 2018, New York)"
  11.    Media Forum Meeting Overview (June 2018, Barcelona)
    Audience measurementOrganisation & structureData-driven marketing

    Media Forum Meeting Overview (June 2018, Barcelona)

     Overview of the Media Forum held in July 2018 in Barcelona.

    Read more about "Media Forum Meeting Overview (June 2018, Barcelona)"
  12.    The media transformers?
    Media governance

    The media transformers?

    When it comes to ‘media transformation’, the best source of inspiration comes from clients themselves.

    Read more about "The media transformers?"