Posts about Media transformation

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  1.    WFA Media Forum March 2024: Forum Connect Amsterdam
    Marketing capabilitiesMedia transformationMarketing effectiveness

    WFA Media Forum March 2024: Forum Connect Amsterdam

    Forum Connect in Amsterdam brought together four peer groups (Media, CMO, Insights, Sourcing) around the common theme of…

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  2.    Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t
    Marketing technologyMarketing technologyMedia transformationMarketing effectivenessMarketing technology

    Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t

    Matt Green, Director of Global Media Services, reflects on WFA's work on marketing effectiveness over the past year and what brands…

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  3.    WFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta
    Integrated marketingDigital transformationMarketing operationsMedia transformation

    WFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta

    WFA podcast host, David Wheldon, speaks with Sir Nick Clegg, President of Global Affairs at Meta, about the importance of brand…

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  4.    My five takeaways from Cannes 2023
    Media governanceProgrammaticDiversity & InclusionCreativityMarketing technologyBrand purposeMarketing technologyMedia transformationMarketing technology

    My five takeaways from Cannes 2023

    This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…

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  5.    Media x Sourcing Forum meeting overview (March 2023)
    Marketing procurementOrganisation & structureMedia transformation

    Media x Sourcing Forum meeting overview (March 2023)

    Overview of the Media x Sourcing Forum held remotely on 29th March 2023.

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  6.    WFA Better Marketing Pod Ep 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard
    Integrated marketingDigital transformationMarketing operationsMedia transformation

    WFA Better Marketing Pod Ep 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard

    WFA podcast host, David Wheldon, speaks with Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard and…

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  7.    “We’re going to have to be amazingly humble”
    Brand safetyMedia governanceBrand safetyMarketing lawBrand purposeBrand reputationMarketing operationsMedia transformation

    “We’re going to have to be amazingly humble”

    WFA CEO, Stephan Loerke, offers his verdict on WFA Global Marketer Week in…

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  8.    WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies
    Media measurementOrganisation & structureMedia transformationData collection & privacyData-driven marketingMarketing effectiveness

    WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies

    Meeting overview and agenda from WFA’s New York Media Forum on the 28th of February 2023

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  9.    Demystifying marketing effectiveness
    Media transformationMarketing effectiveness

    Demystifying marketing effectiveness

    Measuring marketing effectiveness is becoming more important, and yet more challenging at the same time. Gerry D’Angelo, VP,…

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  10.    Marketing facing “worst-ever” talent crisis
    Media governanceMarketing capabilitiesMedia transformation

    Marketing facing “worst-ever” talent crisis

    Data and analytics, eCommerce and measurement top skills shortage

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  11.    Three principles from four decades of media practice
    Media transformation

    Three principles from four decades of media practice

    Global media expert Ben Jankowski, former SVP Global Media at Mastercard, shares his key learnings from his forty-year career in…

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  12.    Welcome to the privacy-focused future
    Media transformationData collection & privacy

    Welcome to the privacy-focused future

    The march towards a consumer privacy model for the future is gathering pace and it’s hard to keep up. Advertisers need to…

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