Posts about Media transformation

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1. 
   Press releasesBenchmarks & surveysReports & whitepapers

   28 July 2022
   Media governanceMarketing capabilities

   Marketing facing “worst-ever” talent crisis

   WFA

   Data and analytics, eCommerce and measurement top skills shortage

   Read more about "Marketing facing “worst-ever” talent crisis"

2. 
   Opinions

   1 March 2022

   Three principles from four decades of media practice

   Ben Jankowski

   Global media expert Ben Jankowski, former SVP Global Media at Mastercard, shares his key learnings from his forty-year career in…

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3. 
   Opinions

   24 February 2022
   Data collection & privacy

   Welcome to the privacy-focused future

   Joseph Mourani

   The march towards a consumer privacy model for the future is gathering pace and it’s hard to keep up. Advertisers need to…

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4. 
   Videos & webinars

   25 February 2021
   Agency managementMarketing capabilities

   Spotlight: Brand Building in Uncertain Times

   WFA

   The world as we know it has changed…  what impact has this had on how brands are built today and what will this mean as…

   Read more about "Spotlight: Brand Building in Uncertain Times"
5. 
   Benchmarks & surveysReports & whitepapers

   10 March 2020
   Audience measurementChannelsMarketing effectiveness

   Mind the Gap - 2020

   Ebiquity
   The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether…
   Read more about "Mind the Gap - 2020"
6. 
   Case studiesReports & whitepapers

   21 November 2019
   Media governanceDigital transformation

   Media Transformation - Case Study 2: Royal Philips

   WFA

   The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data ownership…

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7. 
   Case studiesReports & whitepapers

   3 April 2019
   Media governanceDigital transformation

   Media Transformation Case Study: Deutsche Telekom

   WFA

   This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years…

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8. 
   Event reports

   12 February 2019
   Programmatic

   Media Forum meeting overview (February 2019, Singapore)

   WFA

   Overview of the Media Forum held on February 12th, 2019 in Singapore.

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9. 
   Event reports

   25 January 2019
   Media governanceProgrammatic

   Media Forum meeting overview (October 2018, Amsterdam)

   WFA

   Overview of the Media Forum held on October 24th, 2018 in Amsterdam.

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10. 
    Event reports

    25 January 2019
    Ad fraud & verificationMedia governanceProgrammatic

    Media Forum Meeting Overview (November 2018, New York)

    WFA

    Overview of the Media Forum held on November 7th, 2019 in New York.

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11. 
    Event reports

    8 June 2018
    Audience measurementOrganisation & structureData-driven marketing

    Media Forum Meeting Overview (June 2018, Barcelona)

    WFA

     Overview of the Media Forum held in July 2018 in Barcelona.

    Read more about "Media Forum Meeting Overview (June 2018, Barcelona)"
12. 
    Opinions

    16 April 2018
    Media governance

    The media transformers?

    Matt Green

    When it comes to ‘media transformation’, the best source of inspiration comes from clients themselves.

    Read more about "The media transformers?"