Posts about Media transformation

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1. 
   Case studiesReports & whitepapers

   21 November 2019
   Media governanceDigital transformation

   Media Transformation - Case Study 2: Royal Philips

   WFA

   The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data…

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2. 
   Case studiesReports & whitepapers

   3 April 2019
   Media governanceDigital transformation

   Media Transformation Case Study: Deutsche Telekom

   WFA

   This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years…

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3. 
   Event reports

   25 January 2019
   Media governanceProgrammatic

   Media Forum meeting overview (October 2018)

   WFA

   Overview of the Media Forum held on October 24th, 2018 in Amsterdam

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4. 
   Event reports

   25 January 2019
   Ad fraud & verificationMedia governanceProgrammatic

   Media Forum meeting overview (November 2018)

   WFA

   Overview of the Media Forum held on November 7th, 2019 in New York

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5. 
   Opinions

   16 April 2018
   Media governance

   The media transformers?

   Matt Green

   When it comes to ‘media transformation’, the best source of inspiration comes from clients themselves.

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6. 
   Opinions

   3 August 2017

   Expediting media change in China

   WFA

   Although now slowing, the media market in China has grown at a breakneck speed.

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7. 
   Opinions

   30 November 2016
   Media governance

   Why advertisers are embarking on a process of 'media transformation'

   Matt Green

   Today’s CMOs are not solely marketers; they are also, critically, transformers.

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8. 
   Benchmarks & surveys

   24 March 2015
   ChannelsMarketing technologyMarketing technology

   Benchmark on supporting ecommerce with digital marketing

   WFA

   Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.

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9. 
   Benchmarks & surveys

   15 March 2015
   Agency evaluation & performanceDigital transformation

   Survey on digital investment trends and digital agency management

   WFA

   Survey looking at current and future projected digital marketing investment trends among WFA members.

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10. 
    Benchmarks & surveys

    3 November 2014
    ChannelsDigital transformation

    Benchmark on Digital marketing capability investment

    WFA

    WFA Benchmark on increasing investment in digital marketing.

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11. 
    Reports & whitepapers

    9 October 2014
    Media governanceDigital transformationOrganisation & structure

    Top Challenges facing the Media Industry (2014)

    WFA, Bernhard Glock

    Top challenges being faced by clients around the world in relation to media planning and buying.

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12. 
    Benchmarks & surveys

    1 September 2014
    Media transparencyProgrammaticAgency management

    Survey Results on Programmatic Media & Trading Desks

    WFA

    The aim of this study is to provide insight into the extent advertisers are engaged with the programmatic ecosystem, the way they…

    Read more about "Survey Results on Programmatic Media & Trading Desks"