Posts about Media transformation

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1. 
   Case studiesReports & whitepapers

   21 November 2019
   Media governanceDigital transformationMedia transformation

   Media Transformation - Case Study 2: Royal Philips

   WFA

   The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data ownership…

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2. 
   Case studiesReports & whitepapers

   3 April 2019
   Media governanceDigital transformationMedia transformation

   Media Transformation Case Study: Deutsche Telekom

   WFA

   This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years…

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3. 
   Event reports

   12 February 2019
   ProgrammaticMedia transformation

   Media Forum meeting overview (February 2019, Singapore)

   WFA

   Overview of the Media Forum held on February 12th, 2019 in Singapore.

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4. 
   Event reports

   25 January 2019
   Media governanceProgrammaticMedia transformation

   Media Forum meeting overview (October 2018, Amsterdam)

   WFA

   Overview of the Media Forum held on October 24th, 2018 in Amsterdam.

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5. 
   Event reports

   25 January 2019
   Ad fraud & verificationMedia governanceProgrammaticMedia transformation

   Media Forum Meeting Overview (November 2018, New York)

   WFA

   Overview of the Media Forum held on November 7th, 2019 in New York.

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6. 
   Event reports

   8 June 2018
   Audience measurementOrganisation & structureMedia transformationData-driven marketing

   Media Forum Meeting Overview (June 2018, Barcelona)

   WFA

    Overview of the Media Forum held in July 2018 in Barcelona.

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7. 
   Opinions

   16 April 2018
   Media governanceMedia transformation

   The media transformers?

   Matt Green

   When it comes to ‘media transformation’, the best source of inspiration comes from clients themselves.

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8. 
   Opinions

   3 August 2017
   Media transformation

   Expediting media change in China

   WFA

   Although now slowing, the media market in China has grown at a breakneck speed.

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9. 
   Opinions

   30 November 2016
   Media governanceMedia transformation

   Why advertisers are embarking on a process of 'media transformation'

   Matt Green

   Today’s CMOs are not solely marketers; they are also, critically, transformers.

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10. 
    Benchmarks & surveys

    24 March 2015
    ChannelsMarketing technologyMedia transformationMarketing technology

    Benchmark on supporting ecommerce with digital marketing

    WFA

    Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.

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11. 
    Benchmarks & surveys

    15 March 2015
    Agency evaluation & performanceDigital transformationMedia transformation

    Survey on digital investment trends and digital agency management

    WFA

    Survey looking at current and future projected digital marketing investment trends among WFA members.

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