Related content
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Programmatic
Progressive Programmatic Solutions workshop overview (April 2019)
Overview of WFA's Progressive Programmatic Solutions workshop held on April 12th, 2019 in Singapore
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Audience measurementProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technology
APAC Programmatic Maturity Report 2018
WFA member report. For additional details, please log in.
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Media governanceDigital transformationMedia transformation
Media Transformation Case Study: Deutsche Telekom
This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years…
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Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safety
Putting the Media Charter into action
The WFA Media Forum on 27 March will explore the actions that are needed to create a sustainable ad ecosystem
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Agency management
Media agency management: Where are we headed?
A new WFA report identifies the latest trends in global media agency models and remuneration
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ProgrammaticData-driven marketing
Nine out of ten marketers in APAC buy media programmatically
Recent WFA poll on APAC Programmatic Proficiency & Practices reveals the areas for optimization in a fast maturing market
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ProgrammaticMedia transformation
Media Forum meeting overview (February 2019, Singapore)
Overview of the Media Forum held on February 12th, 2019 in Singapore.
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ProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technology
Benchmark: Programmatic Practice & Proficiency in APAC
23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic…
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Ad fraud & verification
Webinar: The new frontier for ad fraud
In this webinar, Dr Augustine Fou, one of the world’s preeminent ad fraud researchers, joins WFA to explore where ad fraud is…
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Media governanceProgrammaticMedia transformation
Media Forum meeting overview (October 2018, Amsterdam)
Overview of the Media Forum held on October 24th, 2018 in Amsterdam.
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Ad fraud & verificationMedia governanceProgrammaticMedia transformation
Media Forum Meeting Overview (November 2018, New York)
Overview of the Media Forum held on November 7th, 2019 in New York.
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Marketing capabilitiesOrganisation & structure
WFA launches Global Media Board
WFA Global Media Board will help make WFA’s Global Media Charter a reality