Posts about Media

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1. 
   Event reports

   4 July 2018
   ProgrammaticDigital policyData collection & privacy

   DGX meeting overview (June 2018)

   WFA

   Overview of the Digital Governance Exchange (DGX) meeting held on June 28 2018 in New York.

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2. 
   Opinions

   28 June 2018
   Brand safetyBrand safetyData collection & privacy

   Taking the brand safety agenda forward

   WFA

   WFA signs MoU on Online Advertising and Intellectual Property Rights

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3. 
   Guides & templates

   21 June 2018
   Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy

   Global Media Charter

   WFA

   The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…

   Read more about "Global Media Charter"
4. 
   Event reports

   8 June 2018
   Audience measurementOrganisation & structureMedia transformationData-driven marketing

   Media Forum Meeting Overview (June 2018, Barcelona)

   WFA

    Overview of the Media Forum held in July 2018 in Barcelona.

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5. 
   Videos & webinars

   3 May 2018
   Media governance

   Webinar: Independent media advisors

   WFA

   Media ‘advising’, encompassing services such as media auditing, contract compliance, consulting, and others, is a…

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6. 
   Event reports

   18 April 2018
   Media governanceMedia transparencyAgency rosters

   Media Forum Meeting Overview (April 2018, New York)

   WFA

    Overview of the Media Forum held in April 2018 in New York City.

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7. 
   Opinions

   16 April 2018
   Media governanceMedia transformation

   The media transformers?

   Matt Green

   When it comes to ‘media transformation’, the best source of inspiration comes from clients themselves.

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8. 
   Benchmarks & surveysReports & whitepapers

   28 March 2018
   Ad fraud & verificationAudience measurementAd blockingMedia measurementData & analyticsData-driven marketingMarketing effectiveness

   Global viewability benchmarks 2017

   WFA

   WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…

   Read more about "Global viewability benchmarks 2017"
9. 
   Event reports

   14 March 2018
   Ad fraud & verificationMedia transparencyProgrammatic

   Media Forum Meeting Overview (March 2018, Shanghai)

   WFA

    Overview of the Media Forum held in March 2018 in Shanghai.

   Read more about "Media Forum Meeting Overview (March 2018, Shanghai)"
10. 
    Reports & whitepapers

    13 February 2018
    Ad fraud & verificationBrand safetyAd blockingBrand safety

    Coalition for Better Ads: Feb 2018 State of play

    WFA

    The latest developments (Feb 2018) regarding the Coalition for Better Ads and the Better Ads Standards. 

    To view this…

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11. Press releasesReports & whitepapers

    9 February 2018
    Programmatic

    Major multinationals hike programmatic budgets while seeking greater control

    WFA

    WFA study finds increase of 11 percentage points expected 2017/18

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12. 
    Videos & webinars

    31 January 2018
    Programmatic

    Webinar: Future of Programmatic Media

    WFA, DataXu

    Joint research from WFA and DataXu set out to understand what programmatic areas WFA members will be prioritising in 2018 and…

    Read more about "Webinar: Future of Programmatic Media"