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Inclusive Marketing
Putting wages on an equal footing
Knowing that you are paid fairly is a critical part of the inclusion equation, says Michele Prota, Global Chief Talent Officer at…
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Brand safetyBrand safetySelf-regulationInclusive MarketingAgency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersData collection & privacy
Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
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Consumer insight
Spotlight: How do you translate happiness into brand success?
Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's…
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Inclusive Marketing
WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion
Charter defines set of universal requirements for global organisations to improve their…
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Inclusive Marketing
Beyond Gender 2: The impact of intersectionality in advertising
The second Beyond Gender report offers valuable insight on intersectionality in advertising, supporting the Unstereotype Alliance's…
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Inclusive Marketing
Promoting diversity and inclusion in advertising: a UNICEF playbook
Advertising can be a force for good that promotes change towards a more diverse and inclusive world. To help marketeers in this…
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Inclusive Marketing
First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability
Most common forms of discrimination globally were reported on the basis of age and family…
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Inclusive Marketing
Inclusive equals results
New research shows how embracing diversity in content delivers better results. Will Gilroy from the WFA and Daren Poole from Kantar…
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Inclusive Marketing
Industry’s unprecedented show of unity to tackle DEI
More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the…
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Inclusive Marketing
BRIM: Black Representation in Marketing
A new UK cross-industry initiative to improve the representation of Black people in marketing.
Create meaningful change by…
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Inclusive Marketing
Marketing industry launches first-ever global diversity and inclusion census
Census represents biggest ever global cross-industry collaboration between WFA, agencies associations Voxcomm and EACA, Campaign,…
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Inclusive Marketing
UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace
Industry-wide survey finds Black, Disabled and Working-Class talent are significantly underrepresented in UK advertising