Posts about Metrics and accountability

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  1.    Putting wages on an equal footing
    Inclusive Marketing

    Putting wages on an equal footing

    Knowing that you are paid fairly is a critical part of the inclusion equation, says Michele Prota, Global Chief Talent Officer at…

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  2.    Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
    Brand safetyBrand safetySelf-regulationInclusive MarketingAgency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersData collection & privacy

    Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching

    Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022

     

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  3.    Spotlight: How do you translate happiness into brand success?
    Consumer insight

    Spotlight: How do you translate happiness into brand success?

    Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's…

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  4.    WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion
    Inclusive Marketing

    WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion

    Charter defines set of universal requirements for global organisations to improve their…

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  5.    Beyond Gender 2: The impact of intersectionality in advertising
    Inclusive Marketing

    Beyond Gender 2: The impact of intersectionality in advertising

    The second Beyond Gender report offers valuable insight on intersectionality in advertising, supporting the Unstereotype Alliance's…

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  6.    Promoting diversity and inclusion in advertising: a UNICEF playbook
    Inclusive Marketing

    Promoting diversity and inclusion in advertising: a UNICEF playbook

    Advertising can be a force for good that promotes change towards a more diverse and inclusive world. To help marketeers in this…

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  7.    First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability
    Inclusive Marketing

    First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability

    Most common forms of discrimination globally were reported on the basis of age and family…

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  8.    Inclusive equals results
    Inclusive Marketing

    Inclusive equals results

    New research shows how embracing diversity in content delivers better results. Will Gilroy from the WFA and Daren Poole from Kantar…

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  9.    Industry’s unprecedented show of unity to tackle DEI
    Inclusive Marketing

    Industry’s unprecedented show of unity to tackle DEI

    More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the…

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  10.    BRIM: Black Representation in Marketing
    Inclusive Marketing

    BRIM: Black Representation in Marketing

    A new UK cross-industry initiative to improve the representation of Black people in marketing.

    Create meaningful change by…

    Read more about "BRIM: Black Representation in Marketing"
  11.    Marketing industry launches first-ever global diversity and inclusion census
    Inclusive Marketing

    Marketing industry launches first-ever global diversity and inclusion census

    Census represents biggest ever global cross-industry collaboration between WFA, agencies associations Voxcomm and EACA, Campaign,…

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  12.    UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace
    Inclusive Marketing

    UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace

    Industry-wide survey finds Black, Disabled and Working-Class talent are significantly underrepresented in UK advertising

    Read more about "UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace"