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Consumer insightData-driven marketingMarketing effectiveness
Visa expert joins Insight Forum leadership
Angelica Beard from Visa will co-chair the WFA’s Insight community alongside Mars’ Sorin Patilinet.
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Swedish ad industry launches CommToAct Planet initiative to drive credible sustainability communication
New cross-industry initiative will develop guidance and resources to help marketers communicate on climate action and accelerate the…
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WFA President’s Awards recognise five initiatives around the world
Industry Associations from Brazil, France, Norway, UK and USA all recognised for outstanding marketing leadership
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Marketing operationsOrganisation & structure
WFA celebrates 70th anniversary with ‘70 in 70’ initiative
Marketers from Best Buy, Coty, IBM, Kellogg’s, PepsiCo, P&G, Primark, Vodafone, Tata join WFA Executive Committee
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Ukraine media market showing surprising resilience
Ukraine’s media market has proved as resilient as the country’s citizens, according to a “one year on”…
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Diversity & Inclusion
Global DEI Census extended until 30 April
Marketing professionals can share their workplace experiences until 30 April
Read more about "Global DEI Census extended until 30 April"
CreativityDigital transformationMarketing operationsNew speakers announced at WFA Global Marketer Week in Istanbul
The WFA has unveiled a raft of new speakers for Global Marketer Week at the end of April, including five new names for the Global…
Diversity & InclusionGlobal marketing industry launches 2023 DEI Census
Marketing professionals to share their workplace experiences by filling in anonymous,…
WFA unveils new speakers for Global Marketer Week 2023
New speakers include leaders from Reckitt, Unilever, The Brandtech Group and Scope3
Diversity & InclusionWFA names new Global Diversity Ambassadors
Marketers from Reckitt, Estée Lauder and The Walt Disney Company join founding Ambassador Jerry Daykin to help steer…
Marketing technologyBrand purposeBrand reputationDigital transformationMarketing capabilitiesMarketing operationsMarketing technologyOrganisation & structureMarketing technologyCristina Diezhandino named WFA Global Marketer of the Year 2022
Diageo’s Global Chief Marketing Officer, Cristina Diezhandino, has been named WFA Global Marketer of the Year 2022, after…
ESG to take centre stage at Global Marketer Week in Istanbul
With companies under increasing pressure from shareholders, investors, civil society and activists to integrate environmental,…