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L’Oréal, Kraft Heinz and Mastercard join Seth Godin on the Global Marketer Week conference stage
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Diana Frost, The Kraft Heinz Company: Meet the 2024 Global Marketer of the Year Finalists
The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…
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Marcel Marcondes, AB InBev: Meet the 2024 Global Marketer of the Year Finalists
The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…
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Aruna Ravichandran, Webex by Cisco: Meet the 2024 Global Marketer of the Year Finalists
The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…
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Kofi Amoo-Gottfried, DoorDash: Meet the 2024 Global Marketer of the Year Finalists
The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…
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Asad Ayaz, The Walt Disney Company: Meet the 2024 Global Marketer of the Year Finalists
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Alcohol marketing
Alcohol marketing: We must demonstrate how the marketing industry can be a partner for positive change
Marketers have made progress in highlighting their role in achieving UN goals but the stakes are rising. Unless we intensify these…
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AI (Artificial Intelligence)Agency managementConsumer insight
In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM
We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…
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ChannelsMedia transparency
Five takeouts from the predicted media inflation rises
Media inflation is predicted to rise over the next couple of years. WFA Tom Ashby, Global Lead, Media Services, highlights some…
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Global Marketer Week heads to Brussels
Registrations are now open for WFA Global Marketer Week 2025, which will take place in Brussels in partnership with UBA, the Belgian…
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5 take-aways from Buenos Aires
Advertisers’ priorities and concerns in Latin America are more aligned than ever with our members’ global agenda, and…
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AI (Artificial Intelligence)AI
The Ritbot tackles marketers’ deepest fears
Marketing guru Mark Ritson may be travelling the world dispensing words of wisdom, but so is his AI-generated alter-ego, the…