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  1.    Keeping the faith in humanity (in marketing)

    Keeping the faith in humanity (in marketing)

    This year’s Most Contagious highlighted the need for empathy combined with data and insights to create impactful and…

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  2.    Pitch Management - Key Stages for Success
    Agency review & pitching

    Pitch Management - Key Stages for Success

    Agency pitches are large-scale, business-critical undertakings involving many stakeholders, significant time and effort. This…

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  3.    What marketers need from COP28

    What marketers need from COP28

    2023 marks the halfway point to achieving the United Nations Sustainable Development Goals (SDGs). During COP28, the world will also…

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  4.    Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t
    Marketing technologyMarketing technologyMedia transformationMarketing effectivenessMarketing technology

    Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t

    Matt Green, Director of Global Media Services, reflects on WFA's work on marketing effectiveness over the past year and what brands…

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  5.    Increasing e-commerce effectiveness in APAC with enablers

    Increasing e-commerce effectiveness in APAC with enablers

    Shufen Goh, Co-founder and Principal at R3, shares key insights from a recent report on the state of e-commerce enablers in…

    Read more about "Increasing e-commerce effectiveness in APAC with enablers"
  6.    Happily Ever After? Promoting Climate Storytelling at COP28

    Happily Ever After? Promoting Climate Storytelling at COP28

    Tomato soup, big pink ships and a climate bra from Kim Kardashian. The last five years have seen climate messages reach us in new,…

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  7.    Marketing capability: the soft reply to a hard question
    Marketing capabilitiesOrganisation & structure

    Marketing capability: the soft reply to a hard question

    Marketing and marketing teams can look different company by company. But the overarching goal of marketing capability remains the…

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  8.    Pitch Smart - A Study by MediaSense

    Pitch Smart - A Study by MediaSense

    MediaSense's global survey of 100+ media agency professionals 

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  9.    The Marketer's Forecast 2024

    The Marketer's Forecast 2024

    MediaLink's global annual survey of 400+ marketing leaders

    Read more about "The Marketer's Forecast 2024"
  10.    The most exciting thing about marketing right now…

    The most exciting thing about marketing right now…

    With the call for nominations closed, we checked in with members of our Global Marketer of the Year jury on what excites them most…

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  11.    Are advertisers growing up and slowly embracing aging?
    Diversity & Inclusion

    Are advertisers growing up and slowly embracing aging?

    Have you heard of Bryan Johnson? He’s the tech entrepreneur who made international headlines because he spends millions of…

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  12.    The Digital Services Act: changing the rules of the (advertising) game?
    Digital policy

    The Digital Services Act: changing the rules of the (advertising) game?

    At the end of August, big tech platforms were called to lay their cards on the table. This was the deadline by which they needed to…

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