Posts about Opinions

Related content

  1.    2020’s top trends in food marketing regulation
    Food marketingMarketing to children

    2020’s top trends in food marketing regulation

    WFA Senior Policy Manager, Rebecka Allén, highlights this year's top events or trends in food marketing regulation

    Read more about "2020’s top trends in food marketing regulation"
  2.    The end of the cookie
    Ad fraud & verificationData collection & privacyData-driven marketing

    The end of the cookie

    Advertisers need to prepare to remodel their approach to data-driven marketing. WFA's Director of Global Media Services, Matt Green,…

    Read more about "The end of the cookie"
  3.    The work that inspired in 2020
    Creativity

    The work that inspired in 2020

    We asked the WFA Global Marketer of the Year jury  what work had stood out for them this…

    Read more about "The work that inspired in 2020"
  4.    Can marketing help drive a more sustainable future for our planet?

    Can marketing help drive a more sustainable future for our planet?

    Traditionally seen as a ‘consumption driver', is marketing at odds with sustainability or can modern marketing be seen as a…

    Read more about "Can marketing help drive a more sustainable future for our planet?"
  5.    My favourite campaign of 2020...
    CreativityBrand purpose

    My favourite campaign of 2020...

    Six industry leaders highlight the work that has impressed them in this strangest of years.

    Read more about "My favourite campaign of 2020..."
  6.    Platforms and transparency
    Self-regulation

    Platforms and transparency

    The digital platforms cannot be members of the WFA but we do work with them when it delivers benefits to brands and society. CEO…

    Read more about "Platforms and transparency"
  7.    Sourcing’s diversity power
    Diversity & InclusionAgency management

    Sourcing’s diversity power

    Marketing procurement can play a huge part in delivering a more diverse range of suppliers for brands and driving meaningful change.…

    Read more about "Sourcing’s diversity power"
  8.    In the spotlight: Estonian Marketing Association’s Liis Tippel

    In the spotlight: Estonian Marketing Association’s Liis Tippel

    Meet Liis Tippel, CEO of TULI

    Read more about "In the spotlight: Estonian Marketing Association’s Liis Tippel"
  9.    WFA Better Marketing Pod Ep. 2: Marketing in times of Covid
    Diversity & InclusionBrand purpose

    WFA Better Marketing Pod Ep. 2: Marketing in times of Covid

    David Wheldon speaks to Karmarama’s Jon Wilkins and Contagious’ Paul Kemp-Robertson

    Read more about "WFA Better Marketing Pod Ep. 2: Marketing in times of Covid"
  10.    How ‘viewable’ is your market? 10 trillion impressions provide some answers
    Ad fraud & verification

    How ‘viewable’ is your market? 10 trillion impressions provide some answers

    In 2019, WFA invited key verification suppliers to join forces and participate in an exercise to share market-by-market data on…

    Read more about "How ‘viewable’ is your market? 10 trillion impressions provide some answers"
  11.    Change in 2020 extends beyond marketing

    Change in 2020 extends beyond marketing

    The jury for Global Marketer of the Year ponder whether the unique conditions of 2020 will result in a very different…

    Read more about "Change in 2020 extends beyond marketing"
  12.    WFA Better Marketing Pod Ep.1: Diversity & Inclusion
    Diversity & Inclusion

    WFA Better Marketing Pod Ep.1: Diversity & Inclusion

    David Wheldon speaks to WFA’s Global Diversity Ambassadors, Belinda Smith and Jerry Daykin

    Read more about "WFA Better Marketing Pod Ep.1: Diversity & Inclusion"