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  1.    The most exciting thing about marketing right now…

    The most exciting thing about marketing right now…

    With the call for nominations closed, we checked in with members of our Global Marketer of the Year jury on what excites them most…

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  2.    Are advertisers growing up and slowly embracing aging?
    Diversity & Inclusion

    Are advertisers growing up and slowly embracing aging?

    Have you heard of Bryan Johnson? He’s the tech entrepreneur who made international headlines because he spends millions of…

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  3.    The Digital Services Act: changing the rules of the (advertising) game?
    Digital policy

    The Digital Services Act: changing the rules of the (advertising) game?

    At the end of August, big tech platforms were called to lay their cards on the table. This was the deadline by which they needed to…

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  4.    Top priorities for Global Marketer of the Year nominees

    Top priorities for Global Marketer of the Year nominees

    With nominations for WFA Global Marketer of the Year 2023 open until October 11, members of the expert jury were asked to share…

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  5.    Bad health is bad for business
    Alcohol marketingFood marketingMarketing to children

    Bad health is bad for business

    Rebecka Allén, Director of Consumer Policy, explores why food and alcohol brands risk falling out of grace with WHO and…

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  6.    Will AI boost DEI efforts in advertising or destroy them?
    Diversity & InclusionAI

    Will AI boost DEI efforts in advertising or destroy them?

    Several years ago, I launched a website called rentaminority.com where — clue is in the name — you could quickly and…

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  7.    The risks are rising for big brands
    Brand safetyBrand safety

    The risks are rising for big brands

    Brands face unprecedented risks and will need the right processes and tools to negotiate these challenges. Will Gilroy, WFA Director…

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  8.    Key trends from Cannes jurors and commentators
    Diversity & Inclusion

    Key trends from Cannes jurors and commentators

    Cannes Lions jurors and commentators share their views on this year's edition of the festival.

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  9.    My five takeaways from Cannes 2023
    Media governanceProgrammaticDiversity & InclusionCreativityMarketing technologyBrand purposeMarketing technologyMedia transformationMarketing technology

    My five takeaways from Cannes 2023

    This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…

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  10.    “I don’t want to cry, I want to smile and jump with joy at the brilliant work that is going to inspire us all"

    “I don’t want to cry, I want to smile and jump with joy at the brilliant work that is going to inspire us all"

    CMOs of Asahi, Diageo, L’Oréal and PepsiCo on what they want to be asking of the industry during the Cannes Lions…

    Read more about "“I don’t want to cry, I want to smile and jump with joy at the brilliant work that is going to inspire us all""
  11.    If Artificial Intelligence can end humanity, just imagine what it can do for marketing!
    Digital policy

    If Artificial Intelligence can end humanity, just imagine what it can do for marketing!

    If we are to believe all the articles currently being written on the subject of Artificial Intelligence, it’s highly probable…

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  12.    Reimagining marketing in Cannes

    Reimagining marketing in Cannes

    Circular marketing and growth should be the number one item on the Cannes agenda for CMOs. Michelle McEvoy, Initiative Lead for…

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