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  1.    8 observations on conducting a social media audit in China

    8 observations on conducting a social media audit in China

    The WFA recently conducted a benchmark on recommended agencies for social media audit in China.

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  2.    APEC continues focus on ad standards
    Self-regulation

    APEC continues focus on ad standards

    On 22 and 23 August 2016, the Asia-Pacific Economic Cooperation (APEC) held its third workshop on advertising standards in Lima,…

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  3. Raising your game: driving effectiveness with online video

    Building on the momentum of the event in Singapore this May, the WFA held a similar seminar in Hong Kong on 5 August to continue the…

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  4.    5 Ways Brands can improve Media Agency Capabilities

    5 Ways Brands can improve Media Agency Capabilities

    It was a full house in Shanghai as more than 30 client-side media leaders from the WFA network gathered in the L’Oreal offices for…

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  5.    WFA President & RBS CMO: 'Advertisers should remember they need agencies'

    WFA President & RBS CMO: 'Advertisers should remember they need agencies'

    The recent ANA report into media rebates in the US is an important moment for our industry and could be a positive catalyst for…

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  6.    WFA’s CMOFORUM @ Cannes Lions. Storydoing over storytelling.

    WFA’s CMOFORUM @ Cannes Lions. Storydoing over storytelling.

    Predictably, there are those who will find fault in Cannes Lions.

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  7. Cannes Lions 2016 │ VR killed the radio star?

    The 63rd edition of the Cannes Lions International Festival of Creativity closed its doors just a few days back

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  8.    4 sourcing takeaways from ProcureCon Marketing 2016

    4 sourcing takeaways from ProcureCon Marketing 2016

    On 14-15 June, WFA chaired the first two days of ProcureCon Marketing in London - a three-day event for marketing procurement…

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  9.    15 tweets from Singapore CMOFORUM

    15 tweets from Singapore CMOFORUM

    2016’s first WFA CMOFORUM was held in Singapore on May 25th.

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  10.    Key learnings for marketing effectiveness and online video

    Key learnings for marketing effectiveness and online video

    Ranji David, Marketing Director, Asia at WFA, does a recap of one of WFA's most recent events in Singapore.

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  11. 4 Client Insights from the Festival of Media

    From 18th to 20th May, C Squared’s flagship conference, Festival of Media Global, celebrated its tenth anniversary of providing…

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  12. 3 Take-outs from Singapore Programmatic Workshop

    WFA held a Programmatic Workshop in Singapore in May, bringing together 28 regional marketers from across WFA’s Chief Digital…

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