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WFA CEO Stephan Loerke reflects on the year 2016
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Value of advertisingData-driven marketing
5 marketing predictions for 2017
After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers.
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5 public affairs predictions for 2017
What is going to be big in the public affairs space in 2017? WFA staff give their predictions for the year ahead.
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Digital policyData collection & privacy
Bridging the data protection gap
In November this year, more than 1000 people attended the International Association of Privacy Professionals annual conference in…
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ChannelsData & analytics
Outlook 2017: crunching the numbers in media
There will be fewer major sporting events in 2017 than we’ve seen this year.
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Three of 2016's most contagious ideas
It was a full house at Most Contagious 2016 in London in December.
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Agency management
The odd couple
How do you get an ocean-liner and a speedboat to co-exist? Rob Dreblow looks at the challenges for big brands and start-ups in…
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Media governanceMedia transformation
Why advertisers are embarking on a process of 'media transformation'
Today’s CMOs are not solely marketers; they are also, critically, transformers.
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Agency management
4 take-aways on working with start-ups, 6 lessons for big ideas
On 27-28 September, WFA held its 17th annual regional LATAM meeting in Colombia, back to back with “Cartagena Inspira”, Latin…