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  1.    5 takeouts from China’s Cannes festival and ad standards seminar

    5 takeouts from China’s Cannes festival and ad standards seminar

    A first-timer might feel slightly overwhelmed by the scale of the Cannes Festival of Creativity – 15,000 delegates from around 100…

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  2. 5 takeaways from WFA's CMO Luncheon

    A soccer legend, a business angel and wrestling royalty all walk into a restaurant....

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  3.    Five ways Insights can get closer to marketing

    Five ways Insights can get closer to marketing

    Earlier in the year, WFA and BrainJuicer looked at how marketing leaders perceive their consumer research and business insights…

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  4. The changing role of the CMO

    This September, the WFA partnered with the AllThatMatters conference to develop and curate a new conference stream titled…

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  5.    “Gotta catch ‘em all!” 5 digital trends at dmexco 2016
    Digital transformation

    “Gotta catch ‘em all!” 5 digital trends at dmexco 2016

    dmexco is the kind of digital marketing event you should prepare for in advance to get the most out of.

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  6.    Data, data everywhere…delivering a transformation in data management
    Data & analytics

    Data, data everywhere…delivering a transformation in data management

    dmexco, one of the world’s largest digital marketing exhibitions, is big to say the least.

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  7.    7 steps to successful agency assessment & performance management

    7 steps to successful agency assessment & performance management

    The WFA Workshop on Successful Agency Management in Singapore on 12 August saw a select group of marketing,

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  8.    8 observations on conducting a social media audit in China

    8 observations on conducting a social media audit in China

    The WFA recently conducted a benchmark on recommended agencies for social media audit in China.

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  9.    APEC continues focus on ad standards
    Self-regulation

    APEC continues focus on ad standards

    On 22 and 23 August 2016, the Asia-Pacific Economic Cooperation (APEC) held its third workshop on advertising standards in Lima,…

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  10. Raising your game: driving effectiveness with online video

    Building on the momentum of the event in Singapore this May, the WFA held a similar seminar in Hong Kong on 5 August to continue the…

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  11.    5 Ways Brands can improve Media Agency Capabilities

    5 Ways Brands can improve Media Agency Capabilities

    It was a full house in Shanghai as more than 30 client-side media leaders from the WFA network gathered in the L’Oreal offices for…

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  12.    WFA President & RBS CMO: 'Advertisers should remember they need agencies'

    WFA President & RBS CMO: 'Advertisers should remember they need agencies'

    The recent ANA report into media rebates in the US is an important moment for our industry and could be a positive catalyst for…

    Read more about "WFA President & RBS CMO: 'Advertisers should remember they need agencies'"