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  1.    IMC FORUM: 2015 Year in Review

    IMC FORUM: 2015 Year in Review

    Six years since the launch of the WFA IMCFORUM in 2009, the network has grown significantly in size and geographical footprint.

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  2.    MEDIA FORUM: 2015 Year in Review

    MEDIA FORUM: 2015 Year in Review

    2015 saw global ad markets rise by 4% to over $540 billion.

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  3.    CDO FORUM: 2015 Year in Review

    CDO FORUM: 2015 Year in Review

    The digital economy has given rise to Google, Apple, Facebook and Amazon.

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  4.    SOURCING FORUM: 2015 Year in Review

    SOURCING FORUM: 2015 Year in Review

    In recent years much of the industry trade press has lamented the encroachment of procurement on marketing spend.

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  5.    Responsible Advertising and Children Programme: 2015 Year in Review

    Responsible Advertising and Children Programme: 2015 Year in Review

    2015 continued to see marketing to children grab the headlines.

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  6.    INSIGHT FORUM: 2015 Year in Review

    INSIGHT FORUM: 2015 Year in Review

    The INSIGHTFORUM was launched in 2014 and reflects a growing demand from WFA members to optimise market research and consumer…

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  7.    Policy Action Group: 2015 Year in Review

    Policy Action Group: 2015 Year in Review

    2015 was punctuated by the rise in an existential threat to the advertising ecosystem, global policy challenges and a landmark…

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  8. WFA’s 10 predictions for 2016

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  9.    WFA CEO: 2015 in review

    WFA CEO: 2015 in review

    WFA CEO Stephan Loerke reflects on te year 2015

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  10.    Don’t scrap marketing procurement, embed it

    Don’t scrap marketing procurement, embed it

     
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  11.    Media transparency: picking a way through the storm

    Media transparency: picking a way through the storm

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  12. This is not your parents’ TV

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