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CreativityAI
WFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter…
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CreativityBrand purposeBrand reputationDigital transformationMarketing capabilities
Is it time for a marketing makeover?
WFA and The Drum have teamed up to ask marketing leaders about some of the key challenges our profession…
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Marketing technologyAIMarketing technologyMarketing technology
Five predictions for 2025
WFA experts look ahead to identify the key issues for brands as they look forward to the new year.
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WFA CEO looks back at 2024
WFA’s year has reflected the rapidly evolving and uncertain economic and geo-political landscape in which we and our members…
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Diversity & Inclusion
How will the cultural events of 2024 define your 2025?
2024 has been a whirlwind year of changes and challenges. WFA strategic partners, Creative Equals, share four key cultural…
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Brand purposeBrand reputationMarketing capabilities
Raja Rajamannar on the qualities required of the modern-day CMO
As the race to be crowned Global Marketer of the Year heats up, the Mastercard marketer and jury president tells The Drum what…
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Brand purposeBrand reputationOrganisation & structure
WFA Better Marketing Pod Ep 35: On redefining customer proposition with Michelle McEttrick, Primark
In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to Primark's Chief Customer Officer, Michelle McEttrick,…
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Digital policyAI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technology
AI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses
AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest…
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Digital policyAI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technology
AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking
AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest…
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AI (Artificial Intelligence)AI
How brands are tackling generative AI’s challenges and opportunities
WFA research into the usage of generative AI earlier this month revealed that legal and ethical risks and lack of capabilities…
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Digital policyAI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technology
This month in AI: contract best practice for GenAI, consumers still divided on ad use, ad-funded chatbots and more privacy concerns
In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…
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Business growth is No. 1
Jurors for the WFA’s Global Marketer of the Year have identified the ability to drive business growth as overwhelmingly their…