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  1.    What big question would you have asked at Cannes this year?

    What big question would you have asked at Cannes this year?

    Seven experts share their views on the biggest issues the marketing industry needs to reconcile today

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  2.    It’s time for action

    It’s time for action

    WFA CEO, Stephan Loerke, explains why our industry must address diversity and inclusion in the content it produces as well as…

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  3.    Why marketers must embrace ethical data use
    Digital policyData collection & privacy

    Why marketers must embrace ethical data use

    To coincide with the launch of the world’s first guide on data ethics for brands, Data Ethics – The Rise of Morality in…

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  4.    CMO lockdown learnings: how marketing can boost your brand
    Brand reputation

    CMO lockdown learnings: how marketing can boost your brand

    A number of WFA CMO members provided insights to Campaign’s recent article on the need for marketing to supercharge the…

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  5.    Advertisers demand transparency and clarity around platforms’ content policies
    Brand safetyBrand safety

    Advertisers demand transparency and clarity around platforms’ content policies

    Statement by WFA CEO, Stephan Loerke

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  6.    In the spotlight: Marketing Association of South Africa’s Brian Yuyi

    In the spotlight: Marketing Association of South Africa’s Brian Yuyi

    Meet Brian Yuyi, CEO of MASA

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  7.    UN Women and WFA call on the industry to fight racism and inequality

    UN Women and WFA call on the industry to fight racism and inequality

    Phumzile Mlambo-Ngcuka, UN Under-Secretary-General and Executive Director of UN Women, and Stephan Loerke, CEO, WFA, issue a joint…

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  8.    Why did brands fail to pause ads on #BlackoutTuesday?
    Brand purposeBrand reputation

    Why did brands fail to pause ads on #BlackoutTuesday?

    Brands have been pausing advertising activity at the slightest risk for years. Why then, asks WFA Global Diversity Ambassador,…

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  9.    Getting peak performance from evaluation
    Agency evaluation & performance

    Getting peak performance from evaluation

    Brands need to get the very best out of their agency partners and the right evaluation process is proven to add value. Laura…

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  10.    The purpose of marketing will not change post Covid-19 but marketers must
    Brand purpose

    The purpose of marketing will not change post Covid-19 but marketers must

    Although the landscape will be different, the purpose of marketing remains the same. Marketers need reminding of this as much as…

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  11.    Will COVID-19 change marketing forever?
    Marketing operationsOrganisation & structure

    Will COVID-19 change marketing forever?

    WFA asked four industry experts whether COVID-19 has the power to change marketing forever - and if yes, in which ways.

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  12.    Sir Martin Sorrell: 10 observations on the business impact of COVID-19
    Marketing operationsOrganisation & structure

    Sir Martin Sorrell: 10 observations on the business impact of COVID-19

    S4 Capital's Sir Martin Sorrell shares his reflections on how COVID-19 is changing businesses.

    Read more about "Sir Martin Sorrell: 10 observations on the business impact of COVID-19"