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Marketing to children
Data collection in the crosshairs as kids’ screen time soars
With children's screen time on the rise during the lockdown, concerns around their exposure to marketing and data collection…
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Diversity & Inclusion
The power of diversity at a time of crisis
In times of isolation we need to prioritise diversity more than ever. WFA’s first ever diversity ambassadors, Belinda Smith,…
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Diversity & Inclusion
Experts make the case for greater diversity and inclusion in marketing
To coincide with the launch of the WFA Marketer’s Approach to Diversity and Inclusion, WFA asked six industry leaders why they…
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Brand safetyBrand safety
Brand safety in the COVID-19 era
Please note that GARM was discontinued on August 8 2024. See more here.
Coronavirus is creating new challenges for…
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Brand purpose
WFA CEO: Coronavirus could show brands how to face up to the ultimate test
Corporate citizenship displayed during Coronavirus crisis could offer a prototype for how brands might help society face up to…
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Brand safetyBrand safetyValue of advertising
Advertisers under pressure over Coronavirus reaction
Avoiding content about Coronavirus is having a major impact on media companies. Advertisers should be wary of the impact their…
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Data-driven marketing
Selling to China’s 'now' consumer through social commerce
Following up on a recent webinar for WFA members, Ali Zein Kazmi, VP Partnerships & Strategic Development, Asia & China,…
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Alcohol marketing
Alcohol marketers seek to prevent minors from seeing alcohol ads
There is a perception shared by some that minors see many alcohol ads. The story that isn't being told, however, is that the…
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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitching
Value at the time of the virus
Marketing procurement can help brands and their agencies in this rapidly-changing environment. Laura Forcetti, WFA’s Global…
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In the spotlight: SWA-ASA Switzerland’s Roland Ehrler
Meet Roland Ehrler, Managing Director of the Association of Swiss Advertisers
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In conversation with WFA's Global Marketer of the Year 2019
WFA CEO, Stephan Loerke, interviewed Lubomira Rochet, the Chief Digital Officer of L'Oréal, on her winning the Global…
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Organisation & structure
2020: “They say time changes things, but you actually have to change them yourself” (Andy Warhol)
A recent member survey helped WFA identify the marketers' top priorities for 2020. Rob Dreblow analyses the top five.