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  1.    Data collection in the crosshairs as kids’ screen time soars
    Marketing to children

    Data collection in the crosshairs as kids’ screen time soars

    With children's screen time on the rise during the lockdown, concerns around their exposure to marketing and data collection…

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  2.    The power of diversity at a time of crisis
    Diversity & Inclusion

    The power of diversity at a time of crisis

    In times of isolation we need to prioritise diversity more than ever. WFA’s first ever diversity ambassadors, Belinda Smith,…

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  3.    Experts make the case for greater diversity and inclusion in marketing
    Diversity & Inclusion

    Experts make the case for greater diversity and inclusion in marketing

    To coincide with the launch of the WFA Marketer’s Approach to Diversity and Inclusion, WFA asked six industry leaders why they…

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  4.    Brand safety in the COVID-19 era
    Brand safetyBrand safety

    Brand safety in the COVID-19 era
    Open to WFA members only

    Please note that GARM was discontinued on August 8 2024. See more here.

    Coronavirus is creating new challenges for…

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  5.    WFA CEO: Coronavirus could show brands how to face up to the ultimate test
    Brand purpose

    WFA CEO: Coronavirus could show brands how to face up to the ultimate test

    Corporate citizenship displayed during Coronavirus crisis could offer a prototype for how brands might help society face up to…

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  6.    Advertisers under pressure over Coronavirus reaction
    Brand safetyBrand safetyValue of advertising

    Advertisers under pressure over Coronavirus reaction

    Avoiding content about Coronavirus is having a major impact on media companies. Advertisers should be wary of the impact their…

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  7.    Selling to China’s 'now' consumer through social commerce
    Data-driven marketing

    Selling to China’s 'now' consumer through social commerce

    Following up on a recent webinar for WFA members, Ali Zein Kazmi, VP Partnerships & Strategic Development, Asia & China,…

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  8.    Alcohol marketers seek to prevent minors from seeing alcohol ads
    Alcohol marketing

    Alcohol marketers seek to prevent minors from seeing alcohol ads

    There is a perception shared by some that minors see many alcohol ads. The story that isn't being told, however, is that the…

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  9.    Value at the time of the virus
    Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitching

    Value at the time of the virus

    Marketing procurement can help brands and their agencies in this rapidly-changing environment. Laura Forcetti, WFA’s Global…

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  10.    In the spotlight: SWA-ASA Switzerland’s Roland Ehrler

    In the spotlight: SWA-ASA Switzerland’s Roland Ehrler

    Meet Roland Ehrler, Managing Director of the Association of Swiss Advertisers

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  11.    In conversation with WFA's Global Marketer of the Year 2019

    In conversation with WFA's Global Marketer of the Year 2019

    WFA CEO, Stephan Loerke, interviewed Lubomira Rochet, the Chief Digital Officer of L'Oréal, on her winning the Global…

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  12.    2020: “They say time changes things, but you actually have to change them yourself” (Andy Warhol)
    Organisation & structure

    2020: “They say time changes things, but you actually have to change them yourself” (Andy Warhol)

    A recent member survey helped WFA identify the marketers' top priorities for 2020. Rob Dreblow analyses the top five.

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