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  1.    China’s home-grown successes

    China’s home-grown successes

    Stephan Loerke reflects on the global opportunities and challenges Chinese brands face

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  2.    Driving the programmatic disclosure you desire: An 8-point checklist

    Driving the programmatic disclosure you desire: An 8-point checklist

    Maximising digital media transparency across programmatic activity is a top concern for APAC marketers. Here are eight steps which…

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  3.    People + Purpose = Performance
    Integrated marketing

    People + Purpose = Performance

    Better marketing produces better results. No WFA member would disagree, in principle, but what does this mean in practice?

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  4.    Putting people first
    Brand safetyBrand safetyMedia measurementBrand purpose

    Putting people first

    People are what matters in marketing and Global Marketer Week in Lisbon brought together more than 1,000 from more than 35…

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  5.    Why policy professionals need to get excited about marketing

    Why policy professionals need to get excited about marketing

    Marketers and policy professionals must bridge the gap that divides them. Rebecka Allén explains why that is critical for the…

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  6.    Partnering with Finance
    Marketing procurement

    Partnering with Finance

    A great relationship with finance is key to building marketing procurement’s profile across an organisation. WFA Global…

    Read more about "Partnering with Finance"
  7.    In the spotlight: ANDA Colombia’s Elizabeth Melo

    In the spotlight: ANDA Colombia’s Elizabeth Melo

    Meet Elizabeth Melo, Executive President of ANDA

    Read more about "In the spotlight: ANDA Colombia’s Elizabeth Melo"
  8.    Better Marketing: Marketing can save the Internet
    Brand purpose

    Better Marketing: Marketing can save the Internet

    Adrian Lovett, President & CEO of the World Wide Web Foundation, makes the case on how marketing can change the world for the…

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  9.    In the spotlight: AANA Australia’s John Broome

    In the spotlight: AANA Australia’s John Broome

    Meet John Broome, CEO of AANA

    Read more about "In the spotlight: AANA Australia’s John Broome"
  10.    Getting our priorities straight
    Organisation & structure

    Getting our priorities straight

    What are the big issues for marketers in 2019? Rob Dreblow delves into the evolving worlds of media, procurement and…

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  11. Agency management

    Media agency management: Where are we headed?

    A new WFA report identifies the latest trends in global media agency models and remuneration

    Read more about "Media agency management: Where are we headed?"
  12.    David Wheldon: The ground is changing but the basics remain the same
    Brand safetyBrand safetyMarketing capabilitiesOrganisation & structure

    David Wheldon: The ground is changing but the basics remain the same

    WFA President on why a complex operating environment shouldn't be a distraction from getting the basics right

    Read more about "David Wheldon: The ground is changing but the basics remain the same"