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  1.    Advertising has rebranded diversity, and it isn’t a positive change

    Advertising has rebranded diversity, and it isn’t a positive change

    Diversity efforts are often whitewashed and dulled down, says Belinda Smith, Global Head of Media, Electronic Arts. Here are 5 ways…

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  2.    Why humility is more critical than ever for effective leadership
    Organisation & structure

    Why humility is more critical than ever for effective leadership

    The accelerated pace of change means that our industry’s leadership can struggle to pass on relevant experience as they have…

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  3.    A campaign for better measurement
    Audience measurement

    A campaign for better measurement

    Global brands are calling for a cross media measurement model. Matt Green explains why.

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  4.    In the spotlight: UBA Belgium’s Chris Van Roey

    In the spotlight: UBA Belgium’s Chris Van Roey

    Meet Chris Van Roey, President of the Belgian Advertiser Association (UBA)

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  5.    Redefining the marketing procurement value proposition
    Marketing procurement

    Redefining the marketing procurement value proposition

    ProcureCon Marketing London was another great opportunity to gather industry feedback on WFA’s goal of redesigning marketing…

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  6.    Setting up a digital hub? Don’t forget to plug in the people
    Digital transformationOrganisation & structure

    Setting up a digital hub? Don’t forget to plug in the people

    In our fast-paced world, increasingly powered by artificial intelligence, your best bet as a marketer might just be a room full of…

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  7.    In the spotlight: CAA Argentina’s Philip Perez

    In the spotlight: CAA Argentina’s Philip Perez

    Meet Philip Perez, President of CAA

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  8.    Seven take-outs from Cannes 2019
    CreativityBrand reputation

    Seven take-outs from Cannes 2019

    So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the…

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  9.    GDPR represents the beginning, not the end, of the data privacy journey
    Digital policyMarketing lawData collection & privacy

    GDPR represents the beginning, not the end, of the data privacy journey

    The EU’s General Data Protection Regulation (GDPR) celebrates its first anniversary on May 25th, a natural moment to reflect…

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  10.    Five common pitfalls of in-housing marketing services
    Marketing capabilitiesMarketing operationsOrganisation & structure

    Five common pitfalls of in-housing marketing services

    While brands can benefit from in-housing some of the work their agencies are doing at the moment, sometimes it can go horribly…

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  11.    Making sense of measurement: What does good look like?

    Making sense of measurement: What does good look like?

    Marketers who get measurement wrong are not thinking big enough, says Infectious Media’s Global Client Analytics Lead, Chris…

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  12.    In the spotlight: Israel Marketing Association’s Talma Biro

    In the spotlight: Israel Marketing Association’s Talma Biro

    Meet Talma, CEO of the Israel Marketing Association

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