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Food marketingMarketing to children
UN calls for greater cooperation with industry - but that’s not happening at a national level
If food and alcohol marketers were looking for some regulatory respite, the UN was a good place to be last month, says Will…
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In the spotlight: MSK Kenya’s Joel Karubiu
Meet Joel Karubiu, CEO of MSK
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In the spotlight: SOZ Slovenia’s Mojca Briščik
Meet Mojca Briščik, Executive Director of SOZ
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Latin America comes together
The WFA Latin American regional meeting in Lima marks a new level of convergence in terms of brand priorities, says WFA CEO Stephan…
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Agency rosters
Nine steps to identifying an agency set-up that fits your organisation’s needs
From strategy and planning to measurement, here are some steps each organisation should take to adopt an agency rosters model that…
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In the spotlight: ANDA Peru’s Rodolfo León
Meet Rodolfo León, Executive Director of the Association of Peruvian Advertisers (ANDA)
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Global CMO Insights from Cannes
In Cannes this year, the WFA, with the help of The Economist Group, talked to a number of CMOs about their priorities and challenges…
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Global CMO insights from Cannes
Produced with the help of The Economist Group
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In the spotlight: ANDA Chile’s Fernando Mora
Meet Fernando Mora, President of ANDA
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Data collection & privacy
Life after GDPR: what next for the advertising industry?
Two months have passed since GDPR came into effect and brands are facing up to the consequences it brings for digital marketing.
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Agency management
Notes from the beach: the evolution of partnerships
No matter how much rosé-fuelled backslapping, any event which brings partners together to champion and elevate creativity and…
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Brand safetyBrand safetyData collection & privacy
Taking the brand safety agenda forward
WFA signs MoU on Online Advertising and Intellectual Property Rights