Posts about Opinions

Related content

  1.    UN calls for greater cooperation with industry - but that’s not happening at a national level
    Food marketingMarketing to children

    UN calls for greater cooperation with industry - but that’s not happening at a national level

    If food and alcohol marketers were looking for some regulatory respite, the UN was a good place to be last month, says Will…

    Read more about "UN calls for greater cooperation with industry - but that’s not happening at a national level"
  2.    In the spotlight: MSK Kenya’s Joel Karubiu

    In the spotlight: MSK Kenya’s Joel Karubiu

    Meet Joel Karubiu, CEO of MSK

    Read more about "In the spotlight: MSK Kenya’s Joel Karubiu"
  3.    In the spotlight: SOZ Slovenia’s Mojca Briščik

    In the spotlight: SOZ Slovenia’s Mojca Briščik

    Meet Mojca Briščik, Executive Director of SOZ

    Read more about "In the spotlight: SOZ Slovenia’s Mojca Briščik"
  4. Latin America comes together

    The WFA Latin American regional meeting in Lima marks a new level of convergence in terms of brand priorities, says WFA CEO Stephan…

    Read more about "Latin America comes together"
  5.    Nine steps to identifying an agency set-up that fits your organisation’s needs
    Agency rosters

    Nine steps to identifying an agency set-up that fits your organisation’s needs

    From strategy and planning to measurement, here are some steps each organisation should take to adopt an agency rosters model that…

    Read more about "Nine steps to identifying an agency set-up that fits your organisation’s needs"
  6.    In the spotlight: ANDA Peru’s Rodolfo León

    In the spotlight: ANDA Peru’s Rodolfo León

    Meet Rodolfo León, Executive Director of the Association of Peruvian Advertisers (ANDA)

    Read more about "In the spotlight: ANDA Peru’s Rodolfo León"
  7.    Global CMO Insights from Cannes

    Global CMO Insights from Cannes

    In Cannes this year, the WFA, with the help of The Economist Group, talked to a number of CMOs about their priorities and challenges…

    Read more about "Global CMO Insights from Cannes"
  8.    Global CMO insights from Cannes

    Global CMO insights from Cannes

    Produced with the help of The Economist Group

    Read more about "Global CMO insights from Cannes"
  9.    In the spotlight: ANDA Chile’s Fernando Mora

    In the spotlight: ANDA Chile’s Fernando Mora

    Meet Fernando Mora, President of ANDA

    Read more about "In the spotlight: ANDA Chile’s Fernando Mora"
  10.    Life after GDPR: what next for the advertising industry?
    Data collection & privacy

    Life after GDPR: what next for the advertising industry?

    Two months have passed since GDPR came into effect and brands are facing up to the consequences it brings for digital marketing.

    Read more about "Life after GDPR: what next for the advertising industry?"
  11.    Notes from the beach: the evolution of partnerships
    Agency management

    Notes from the beach: the evolution of partnerships

    No matter how much rosé-fuelled backslapping, any event which brings partners together to champion and elevate creativity and…

    Read more about "Notes from the beach: the evolution of partnerships"
  12.    Taking the brand safety agenda forward
    Brand safetyBrand safetyData collection & privacy

    Taking the brand safety agenda forward

    WFA signs MoU on Online Advertising and Intellectual Property Rights

    Read more about "Taking the brand safety agenda forward"