Posts about Opinions

Related content

  1. Growing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years
    Opinions
    28 June 2018
    Marketing procurement

    Growing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years

    Laura Forcetti

    It’s clear that there are big opportunities for marketing procurement to fundamentally change the perception of the…

    Read more about "Growing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years"
  2. In the spotlight: APAN Portugal’s Manuela Botelho
    Opinions
    18 June 2018

    In the spotlight: APAN Portugal’s Manuela Botelho

    WFA

    Meet Manuela Botelho, Secretary General of APAN

    Read more about "In the spotlight: APAN Portugal’s Manuela Botelho"
  3. The case for unstereotyping ads
    Opinions
    5 June 2018

    The case for unstereotyping ads

    Stephan Loerke

    The industry needs to move with the times in terms of gender portrayal. And it is not just a 'nice to have'.

    Read more about "The case for unstereotyping ads"
  4. In the spotlight: Union des marques France’s Jean-Luc Chetrit
    Opinions
    27 April 2018

    In the spotlight: Union des marques France’s Jean-Luc Chetrit

    WFA

    Meet Jean-Luc Chetrit, Director General of Union des marques

    Read more about "In the spotlight: Union des marques France’s Jean-Luc Chetrit"
  5. Let's unstereotype it
    Opinions
    26 April 2018

    Let's unstereotype it

    Stephan Loerke

    The Unstereotype Alliance, the UN Women-led initiative aimed at breaking down stereotypes in advertising, held an event in New York…

    Read more about "Let's unstereotype it"
  6. Opinions
    21 April 2018
    Self-regulation

    A new dawn for ad standards in Colombia

    Stephan Loerke

    I was in Bogotá in early April for a two-day visit where our local association is orchestrating the relaunch of industry-led…

    Read more about "A new dawn for ad standards in Colombia"
  7. The media transformers?
    Opinions
    16 April 2018
    Media governanceMedia transformation

    The media transformers?

    Matt Green

    When it comes to ‘media transformation’, the best source of inspiration comes from clients themselves.

    Read more about "The media transformers?"
  8. Deliverable-driven agency payments
    OpinionsEvent reports
    29 March 2018
    Marketing procurement

    Deliverable-driven agency payments

    Laura Forcetti

    Seven tips for more effective agency compensation

    Read more about "Deliverable-driven agency payments"
  9. The lesson of Facebook: the online business model must adapt
    Opinions
    29 March 2018
    Digital policy

    The lesson of Facebook: the online business model must adapt

    Will Gilroy

    This whole episode is going to precipitate more consumer calls for data transparency.

    Read more about "The lesson of Facebook: the online business model must adapt"
  10. ABCs of clients in control
    Opinions
    29 March 2018
    Marketing technologyMarketing technologyMarketing technology

    ABCs of clients in control

    Ranji David

    Is blockchain technology the silver bullet that marketing organisations need right now?

    Read more about "ABCs of clients in control"
  11. In the spotlight: JAA Japan’s Shinji Suzuki
    Opinions
    19 March 2018

    In the spotlight: JAA Japan’s Shinji Suzuki

    WFA

    Meet Shinji Suzuki, Senior Executive Director of JAA

    Read more about "In the spotlight: JAA Japan’s Shinji Suzuki"
  12. Eliminating the most annoying ad formats
    Opinions
    28 February 2018
    Digital policyData collection & privacy

    Eliminating the most annoying ad formats

    WFA

    The Coalition for Better Ads can help do that, says Erard Gilles, WFA Public Affairs Manager

    Read more about "Eliminating the most annoying ad formats"