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Digital transformation“Gotta catch ‘em all!” 5 digital trends at dmexco 2016
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Data & analyticsData, data everywhere…delivering a transformation in data management
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7 steps to successful agency assessment & performance management
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Self-regulationAPEC continues focus on ad standards
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Raising your game: driving effectiveness with online video
Read more about "Raising your game: driving effectiveness with online video"Building on the momentum of the event in Singapore this May, the WFA held a similar seminar in Hong Kong on 5 August to continue the…
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5 Ways Brands can improve Media Agency Capabilities
Read more about "5 Ways Brands can improve Media Agency Capabilities"It was a full house in Shanghai as more than 30 client-side media leaders from the WFA network gathered in the L’Oreal offices for…
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WFA President & RBS CMO: 'Advertisers should remember they need agencies'
Read more about "WFA President & RBS CMO: 'Advertisers should remember they need agencies'"The recent ANA report into media rebates in the US is an important moment for our industry and could be a positive catalyst for…
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WFA’s CMOFORUM @ Cannes Lions. Storydoing over storytelling.
Read more about "WFA’s CMOFORUM @ Cannes Lions. Storydoing over storytelling."Predictably, there are those who will find fault in Cannes Lions.
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Cannes Lions 2016 │ VR killed the radio star?
Read more about "Cannes Lions 2016 │ VR killed the radio star?"The 63rd edition of the Cannes Lions International Festival of Creativity closed its doors just a few days back
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4 sourcing takeaways from ProcureCon Marketing 2016
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