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Value of advertisingData-driven marketing
5 marketing predictions for 2017
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5 public affairs predictions for 2017
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Digital policyData collection & privacy
Bridging the data protection gap
Read more about "Bridging the data protection gap"In November this year, more than 1000 people attended the International Association of Privacy Professionals annual conference in…
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ChannelsData & analyticsOutlook 2017: crunching the numbers in media
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Three of 2016's most contagious ideas
Read more about "Three of 2016's most contagious ideas"It was a full house at Most Contagious 2016 in London in December.
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Ten things a CDO can do to keep digital transformation on track
Read more about "Ten things a CDO can do to keep digital transformation on track"The recent WFA CDOFORUMs in Asia capped a year of intense activity with back-to-back sessions in Singapore and Hong Kong.
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Agency managementThe odd couple
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Media governanceMedia transformationWhy advertisers are embarking on a process of 'media transformation'
Read more about "Why advertisers are embarking on a process of 'media transformation'"Today’s CMOs are not solely marketers; they are also, critically, transformers.
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Agency management4 take-aways on working with start-ups, 6 lessons for big ideas
Read more about "4 take-aways on working with start-ups, 6 lessons for big ideas"On 27-28 September, WFA held its 17th annual regional LATAM meeting in Colombia, back to back with “Cartagena Inspira”, Latin…
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5 takeouts from China’s Cannes festival and ad standards seminar
Read more about "5 takeouts from China’s Cannes festival and ad standards seminar"A first-timer might feel slightly overwhelmed by the scale of the Cannes Festival of Creativity – 15,000 delegates from around 100…
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5 takeaways from WFA's CMO Luncheon
Read more about "5 takeaways from WFA's CMO Luncheon"A soccer legend, a business angel and wrestling royalty all walk into a restaurant....
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Five ways Insights can get closer to marketing
Read more about "Five ways Insights can get closer to marketing"Earlier in the year, WFA and BrainJuicer looked at how marketing leaders perceive their consumer research and business insights…