Posts about Organisation & structure

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1. 
   Event reports

   30 June 2023
   Ad fraud & verificationAudience measurementBrand safetyMedia governanceMedia transparencyProgrammaticDigital policyBrand safetyMedia measurementValue of advertisingDiversity & InclusionOrganisation & structure

   Media Forum Overview - Global Marketer Week Istanbul 2023

   WFA

   Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.

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2. 
   Event reports

   19 May 2023
   Marketing procurementOrganisation & structureMedia transformation

   Media x Sourcing Forum meeting overview (March 2023)

   WFA

   Overview of the Media x Sourcing Forum held remotely on 29^th March 2023.

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3. 
   Videos & webinars

   9 May 2023
   Brand purposeBrand reputationMarketing operationsOrganisation & structure

   WFA Global Marketer Week '23 | Raja Rajamannar & Brian O'Kelley: Towards a sustainable future

   WFA

   Raja shares how Mastercard has sought to reimagine value through a sustainability lens and outline how marketing has become a driver…

   Read more about "WFA Global Marketer Week '23 | Raja Rajamannar & Brian O'Kelley: Towards a sustainable future"
4. 
   Videos & webinars

   5 May 2023
   Brand purposeBrand reputationMarketing operationsOrganisation & structure

   WFA Global Marketer Week '23 | The big debate motion: Marketers should focus on company, not consumer behaviour change

   WFA

   Building on WFA's last debate where 74% of our audience agreed that ‘marketing today is incompatible with a sustainable…

   Read more about "WFA Global Marketer Week '23 | The big debate motion: Marketers should focus on company, not consumer behaviour change"
5. 
   Videos & webinars

   5 May 2023
   Marketing operationsOrganisation & structure

   WFA Global Marketer Week '23 | Rupen Desai: Regenerative marketing: Biggest opportunity of our time?

   WFA

   Rupen Desai provokes the need to move from extractive growth to a different value creation model, one where people, the planet and…

   Read more about "WFA Global Marketer Week '23 | Rupen Desai: Regenerative marketing: Biggest opportunity of our time?"
6. 
   News

   25 April 2023
   Marketing operationsOrganisation & structure

   WFA celebrates 70th anniversary with ‘70 in 70’ initiative

   WFA

   Marketers from Best Buy, Coty, IBM, Kellogg’s, PepsiCo, P&G, Primark, Vodafone, Tata join WFA Executive Committee

   Read more about "WFA celebrates 70th anniversary with ‘70 in 70’ initiative"
7. 
   Event reports

   31 March 2023
   Media measurementOrganisation & structureMedia transformationData collection & privacyData-driven marketingMarketing effectiveness

   WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies

   WFA

   Meeting overview and agenda from WFA’s New York Media Forum on the 28th of February 2023

   Read more about "WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies"
8. 
   News

   15 February 2023
   Marketing technologyBrand purposeBrand reputationDigital transformationMarketing capabilitiesMarketing operationsMarketing technologyOrganisation & structureMarketing technology

   Cristina Diezhandino named WFA Global Marketer of the Year 2022

   WFA

   Diageo’s Global Chief Marketing Officer, Cristina Diezhandino, has been named WFA Global Marketer of the Year 2022, after…

   Read more about "Cristina Diezhandino named WFA Global Marketer of the Year 2022"
9. 
   Event reports

   6 February 2023
   Media measurementAgency managementIntegrated marketingDigital transformationOrganisation & structureData & analyticsData-driven marketing

   WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation

   WFA

   Meeting overview and agenda from WFA’s Remote Media Forum on the 18^th of January 2023

   Read more about "WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation"
10. 
    Event reports

    15 November 2022
    Marketing technologyMarketing technologyOrganisation & structureConsumer insightData-driven marketingMarketing effectivenessMarketing technology

    Media Forum Meeting Overview (20th October 2022)

    WFA

    Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022

    Read more about "Media Forum Meeting Overview (20th October 2022)"
11. 
    OpinionsVideos & webinars

    10 November 2022
    Brand purposeBrand reputationMarketing operationsOrganisation & structure

    WFA Better Marketing Pod Ep 21: On brand building in the football industry with Roel de Vries, City Football Group

    WFA

    WFA podcast host, David Wheldon, speaks with Roel de Vries, Group Chief Operating Officer at City Football Group, about the ins and…

    Read more about "WFA Better Marketing Pod Ep 21: On brand building in the football industry with Roel de Vries, City Football Group"
12. 
    OpinionsVideos & webinars

    4 October 2022
    Brand purposeMarketing operationsOrganisation & structure

    WFA Better Marketing Pod Ep 20: On diversity and cultural relevance with Susan Akkad, The Estée Lauder Companies

    WFA

    WFA podcast host, David Wheldon, speaks with Susan Akkad, Senior Vice President, Local and Cultural Platforms, Corporate Innovation…

    Read more about "WFA Better Marketing Pod Ep 20: On diversity and cultural relevance with Susan Akkad, The Estée Lauder Companies"