Posts about Organisation & structure

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  1.    Spotlight on marketing and sustainability: bridging the gaps around the world
    Marketing operationsOrganisation & structure

    Spotlight on marketing and sustainability: bridging the gaps around the world

    Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first…

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  2.    CMO Forum meeting overview (June 2021)
    Agency managementDigital transformationOrganisation & structure

    CMO Forum meeting overview (June 2021)

    Overview of the CMO Forum held remotely on June 2, 2021.

    Read more about "CMO Forum meeting overview (June 2021)"
  3.    Spotlight: Growth Metrics – shift from a savings outlook to a value creation approach
    Marketing procurementOrganisation & structure

    Spotlight: Growth Metrics – shift from a savings outlook to a value creation approach

    Shifting from a savings outlook to a value creation approach.

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  4.    WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams
    Diversity & InclusionBrand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure

    WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams

    WFA Podcast host, David Wheldon, speaks with Conny Braams, Chief Digital and Marketing Officer, Unilever.

    Read more about "WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams"
  5.    Marketing has the chance to lead post pandemic but structures need an overhaul
    Brand purposeDigital transformationMarketing capabilitiesOrganisation & structure

    Marketing has the chance to lead post pandemic but structures need an overhaul

    Companies are asking ever more from their marketing leaders but if they want to achieve the customer-centricity they covet they must…

    Read more about "Marketing has the chance to lead post pandemic but structures need an overhaul"
  6.    WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard
    Diversity & InclusionBrand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure

    WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard

    WFA Podcast host, David Wheldon, speaks with Ivan Pollard, Senior VP and Global CMO, General Mills.

    Read more about "WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard"
  7.    CMO Forum meeting overview (March 2021)
    Agency managementOrganisation & structure

    CMO Forum meeting overview (March 2021)

    Overview of the CMO Forum held remotely on March 9, 2021.

    Read more about "CMO Forum meeting overview (March 2021)"
  8.    What marketing talent wants
    Marketing capabilitiesMarketing operationsOrganisation & structure

    What marketing talent wants

    Company and marketing department attributes that resonate with today's marketer

    Read more about "What marketing talent wants"
  9.    Marketing talent seeks companies with purpose, WFA research
    Marketing capabilitiesMarketing operationsOrganisation & structure

    Marketing talent seeks companies with purpose, WFA research

    Apple, Unilever and P&G are the most attractive companies to work for

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  10.    Benchmark: Global versus local brand equity
    Brand reputationOrganisation & structure

    Benchmark: Global versus local brand equity

    WFA member survey on the topic of balancing global and local brand equity/positioning.

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  11.    Decoupling production from the creative agency and the role of the agency producer
    Marketing procurementOrganisation & structure

    Decoupling production from the creative agency and the role of the agency producer

    Following questions from WFA members, our partner Advertising Production resources (APR) has provided input on the topics of…

    Read more about "Decoupling production from the creative agency and the role of the agency producer"
  12.    Spotlight: Shortcutting your marketing transformation
    Marketing capabilitiesMarketing operationsOrganisation & structure

    Spotlight: Shortcutting your marketing transformation

    COVID has accelerated the need to transform legacy marketing structures and processes for the digital…

    Read more about "Spotlight: Shortcutting your marketing transformation"