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  1.    WFA Better Marketing Pod Ep 21: On brand building in the football industry with Roel de Vries, City Football Group
    Brand purposeBrand reputationMarketing operationsOrganisation & structure

    WFA Better Marketing Pod Ep 21: On brand building in the football industry with Roel de Vries, City Football Group

    WFA podcast host, David Wheldon, speaks with Roel de Vries, Group Chief Operating Officer at City Football Group, about the ins and…

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  2.    WFA Better Marketing Pod Ep 20: On diversity and cultural relevance with Susan Akkad, The Estée Lauder Companies
    Brand purposeMarketing operationsOrganisation & structure

    WFA Better Marketing Pod Ep 20: On diversity and cultural relevance with Susan Akkad, The Estée Lauder Companies

    WFA podcast host, David Wheldon, speaks with Susan Akkad, Senior Vice President, Local and Cultural Platforms, Corporate Innovation…

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  3.    My top 10 take-outs from talking to marketing's brightest minds
    Brand purposeBrand reputationOrganisation & structure

    My top 10 take-outs from talking to marketing's brightest minds

    The biggest brains in marketing offer their top tips to smarter, more effective marketing. David Wheldon highlights 10 great pieces…

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  4.    WFA Better Marketing Pod Ep 19: On redefining creative excellence with David Droga
    Brand purposeMarketing operationsOrganisation & structure

    WFA Better Marketing Pod Ep 19: On redefining creative excellence with David Droga

    WFA podcast host, David Wheldon, speaks with David Droga, CEO and Creative Chairman of Accenture Song, about his journey from the…

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  5.    WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai
    Brand safetyDigital policyBrand safetyDiversity & InclusionData collection & privacy

    WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai

    WFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands…

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  6.    WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin
    Brand safetyDigital policyBrand safetyDiversity & InclusionData collection & privacy

    WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin

    WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive…

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  7.    WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp
    Brand purposeBrand reputationData-driven marketingMarketing effectiveness

    WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp

    WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of How…

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  8.    WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field
    Digital transformationMarketing capabilitiesMarketing operations

    WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field

    WFA podcast host, David Wheldon, speaks with Peter Field, CEO of Peter Field Consulting, and Karen Nelson-Field, CEO of…

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  9.    WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter
    Digital transformationMarketing capabilitiesMarketing operations

    WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter

    WFA podcast host, David Wheldon, speaks with David Porter, former Unilever VP of Global Media and outgoing WFA VP for APAC, about…

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  10.    WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty
    Brand purposeBrand reputationDigital transformation

    WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty

    WFA podcast host, David Wheldon, speaks with ad legend Sir John Hegarty about the value of creativity, building iconic brands and…

    Read more about "WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty"
  11.    WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney
    Brand purposeBrand reputationDigital transformation

    WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney

    WFA podcast host, David Wheldon, speaks with Folake Ani-Mumuney, Global Head of Marketing & Corporate Communications at First…

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  12.    WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah
    Brand purposeBrand reputationDigital transformation

    WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah

    WFA podcast host, David Wheldon, speaks with Sonia Thimmiah, Head of Sustainable Brands & Customer Partnerships at Reckitt.

    Read more about "WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah"