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Digital policyMarketing to children
Children and teens online safety overview
An overview of mechanisms and safeguards put in place by platforms to protect children and teens online. Based on publicly available…
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Digital policyMarketing to childrenMarketing law
Policy tracker: youth and child safety online
An overview of regulatory and non-regulatory initiatives on minors’ safety online.
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Self-regulationMarketing law
Marketers at major multinationals say input from policy professionals is more relevant than ever
Top marketers have an appetite for even more policy input on key issues such as sustainability, risk management and…
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Green claims rules could be good for brands
Not every piece of regulation is bad news for brands. WFA Policy Manager Fraser Bridges explains why the EU’s latest green…
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Food marketingSelf-regulationMarketing to children
Webinar: IFBA’s Enhanced Responsible Marketing Policy
In August 2021, eleven of the largest global food and drinks brands agreed to further restrict advertising to children…
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Food marketingSelf-regulationMarketing to children
Major food companies agree new self-regulatory controls on food marketing globally
Chocolates, candies/confectionery, potato crisps, soft drinks and ice creams will no longer be advertised to children under the age…
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WFA Whitepaper on marketing and sustainability
How marketers can reconcile the consumption conundrum
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Digital policyFood marketingSelf-regulationMarketing to children
Webinar: The EU Pledge - a practical guide for marketers
The EU Pledge is a voluntary initiative by leading food and beverage companies to change the way they advertise to children.
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Digital policySelf-regulation
WFA position on data and privacy
This position paper outlines WFA's vision regarding data and privacy.
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Alcohol marketingSelf-regulationMarketing law
Alcohol Marketing: literature review
A review of academic evidence on the effect of alcohol marketing on youth choices, preferences, and behaviours
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Digital policyAlcohol marketingFood marketingMarketing to childrenMarketing law
WFA Priorities for the AVMSD Transposition
This document lays out key WFA priorities for the AVMSD Transposition.
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Digital policyData collection & privacy
Webinar: ePrivacy: what is it and what does it mean for advertisers?
In this webinar Catherine Armitage, Director of Digital Policy, WFA, and Pierre Bouygues, EU Public Affairs Manager,…