Marketing procurementData collection & privacy
Sourcing Forum meeting overview (December 2019)
Overview of the Sourcing Forum held on December 4th, 2019 in New York.
Brand safetyDigital policyBrand safetySelf-regulationData collection & privacy
DGX meeting overview (November 2019)
Overview of the Digital Governance Exchange (DGX) meeting held on 14 November, 2019 in London.
Sourcing Forum meeting overview (October 2019)
Overview of the Sourcing Forum held on 8 October, 2019 in Amsterdam.
Brand purposeBrand reputation
Project Reconnect masterdeck 2019
Project Reconnect is WFA’s effort to develop a better understanding of what people want and expect from brands and help…
Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Best practice: global media transparency & contracts (2017)
Challenges with contracts, transparency and remuneration are considerable and commonplace among members. The Transparency…
Ad blockingBrand purposeBrand reputationConsumer insight
7 Deadly Sins of Marketing
New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…