Marketing procurementData collection & privacy
Sourcing Forum meeting overview (December 2019)
Overview of the Sourcing Forum held on December 4th, 2019 in New York.
Brand safetyDigital policyBrand safetySelf-regulationData collection & privacy
DGX meeting overview (November 2019)
Overview of the Digital Governance Exchange (DGX) meeting held on 14 November, 2019 in London.
Agency evaluation & performanceMarketing procurement
Sourcing Forum meeting overview (October 2019)
Overview of the Sourcing Forum held on 8 October, 2019 in Amsterdam.
Brand purposeBrand reputation
Project Reconnect masterdeck 2019
Project Reconnect is WFA’s effort to develop a better understanding of what people want and expect from brands and help…
Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Best practice: global media transparency & contracts (2017)
Challenges with contracts, transparency and remuneration are considerable and commonplace among members. The Transparency…
Ad blockingBrand purposeBrand reputationConsumer insight
7 Deadly Sins of Marketing
New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…