Posts about Production

Related content

1. 
   Videos & webinars

   2 April 2020
   ChannelsCreativityConsumer insightMarketing effectiveness

   Webinar: How advertising lost sight of creativity and what to do about it

   WFA

   System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’…

   Read more about "Webinar: How advertising lost sight of creativity and what to do about it"
2. 
   Benchmarks & surveys

   16 March 2020
   Agency managementMarketing procurement

   Survey: Global Category Management - Displays & Point-of-Sale

   WFA

   WFA Sourcing Forum survey on how members are managing challenges connected to Displays and Point-of-Sale (POS).

   Read more about "Survey: Global Category Management - Displays & Point-of-Sale"
3. 
   Benchmarks & surveys

   28 February 2020
   Agency managementMarketing procurement

   Benchmark: Innovation Funds

   WFA

   This WFA member benchmark covers how members are managing funding for innovation.

   Read more about "Benchmark: Innovation Funds"
4. 
   Benchmarks & surveysReports & whitepapers

   31 January 2020
   Agency remuneration & contractsMarketing procurement

   Transparency in global production

   APR, WFA

   Survey on global content production transparency.

   Read more about "Transparency in global production"
5. 
   Benchmarks & surveys

   17 December 2019
   Agency remuneration & contractsMarketing procurement

   Benchmark: Fixed fees for creative assets

   WFA

   This WFA member benchmark covers how brands are dealing with fixed rates for the development of creative assets (not production), in…

   Read more about "Benchmark: Fixed fees for creative assets"
6. 
   Videos & webinars

   30 September 2019
   Marketing procurement

   Webinar: Rights Management & Asset Optimisation

   APR, WFA

   In this webinar, Advertising Production Resources (APR) will discuss rights associated with specific elements of production along…

   Read more about "Webinar: Rights Management & Asset Optimisation"
7. 
   Guides & templates

   20 August 2019
   Agency managementAgency remuneration & contracts

   Advertising production payment guidelines

   APR

   This reference guide produced by APR offers current best practices and industry trends regarding advertising production payments…

   Read more about "Advertising production payment guidelines"
8. 
   Benchmarks & surveys

   16 April 2019
   Agency remuneration & contractsMarketing procurement

   Benchmark: Category management pass-through or 3rd party costs

   WFA

    WFA member bechmark. For additional details, please log in.

   Read more about "Benchmark: Category management pass-through or 3rd party costs"
9. 
   Videos & webinars

   8 April 2019
   Marketing procurement

   Webinar: Marketing Production Trends for 2019

   APR, WFA

   Webinar with Advertising Production Resources (APR) on global marketing production trends for…

   Read more about "Webinar: Marketing Production Trends for 2019"
10. 
    Reports & whitepapers

    5 February 2019
    Marketing procurement

    2019 Marketing Production Trends

    APR

    Top advertising production trends in the industry that will affect the way content is produced this year across video, photography,…

    Read more about "2019 Marketing Production Trends"
11. 
    Case studies

    29 January 2019
    Marketing procurement

    Diversity & Inclusion in the Production Industry

    APR

    White Paper from APR and WFA on diversity & inclusion with a focus on production

    Read more about "Diversity & Inclusion in the Production Industry"
12. 
    Case studies

    10 January 2019
    Marketing procurement

    Photography: Product, Beauty & Life Style Shoots

    APR

    This matrix lists variables of photography product shoots from the most complex (most expensive) to least complex (lower costs).…

    Read more about "Photography: Product, Beauty & Life Style Shoots"