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Agency managementProductionMarketing procurement
Survey: Global Category Management - Displays & Point-of-Sale
WFA Sourcing Forum survey on how members are managing challenges connected to Displays and Point-of-Sale (POS).
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Agency managementProductionMarketing procurement
Benchmark: Innovation Funds
This WFA member benchmark covers how members are managing funding for innovation.
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Agency remuneration & contractsProductionMarketing procurement
Transparency in global production
Survey on global content production transparency.
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Agency remuneration & contractsProductionMarketing procurement
Benchmark: Fixed fees for creative assets
This WFA member benchmark covers how brands are dealing with fixed rates for the development of creative assets (not production), in…
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ProductionMarketing procurement
Webinar: Rights Management & Asset Optimisation
In this webinar, Advertising Production Resources (APR) will discuss rights associated with specific elements of production along…
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Agency managementAgency remuneration & contractsProduction
Advertising production payment guidelines
This reference guide produced by APR offers current best practices and industry trends regarding advertising production payments…
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Agency remuneration & contractsProductionMarketing procurement
Benchmark: Category management pass-through or 3rd party costs
WFA member bechmark. For additional details, please log in.
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ProductionMarketing procurement
Webinar: Marketing Production Trends for 2019
Webinar with Advertising Production Resources (APR) on global marketing production trends for…
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ProductionMarketing procurement
2019 Marketing Production Trends
Top advertising production trends in the industry that will affect the way content is produced this year across video, photography,…
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ProductionMarketing procurement
Diversity & Inclusion in the Production Industry
White Paper from APR and WFA on diversity & inclusion with a focus on production
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ProductionMarketing procurement
Photography: Product, Beauty & Life Style Shoots
This matrix lists variables of photography product shoots from the most complex (most expensive) to least complex (lower costs).…
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ProductionMarketing procurement
Webinar: Content Production Strategy Framework
The rapidly changing content production landscape is forcing brands to create more content, faster, and with less budget. Making…