Posts about Rebecka Allen

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  1.    Food Marketing to Kids - Heatmap
    Food marketingMarketing to childrenMarketing law

    Food Marketing to Kids - Heatmap

    An overview of regulatory pressures across the world on food and non-alcoholic beverage marketing to children. Last update:…

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  2.    Alcohol Marketing Road Test
    Alcohol marketing

    Alcohol Marketing Road Test

    Deciding if an ad is irresponsible or targets minors is a tricky business. It is rarely black and white.

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  3.    WFA Policy Tracker
    Digital policyAd blockingAlcohol marketingFood marketingSelf-regulationValue of advertisingMarketing to childrenMarketing law

    WFA Policy Tracker

    WFA's EU Policy Tracker provides an update on all latest developments and WFA activities regarding the most relevant EU legislative…

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  4.    RAC Programme Meeting Overview (May 2022)

    RAC Programme Meeting Overview (May 2022)

    Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 25…

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  5.    Only 1.45% of online ads served to children are for HFSS foods

    Only 1.45% of online ads served to children are for HFSS foods

    The study conducted by research firm Nielsen, and commissioned by WFA, found extremely low levels of HFSS advertising online.

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  6.    RAC Programme Meeting Overview (February 2022)

    RAC Programme Meeting Overview (February 2022)

    Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 23…

    Read more about "RAC Programme Meeting Overview (February 2022)"
  7.    LATAM mapping: Regulatory efforts to restrict food marketing in Latin America
    Food marketingSelf-regulationMarketing to childrenMarketing law

    LATAM mapping: Regulatory efforts to restrict food marketing in Latin America

    This mapping provides an overview of the latest regulatory developments and industry commitments in Latin America.

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  8.    RAC Programme Meeting Overview (November 2021)
    Food marketingMarketing to childrenMarketing law

    RAC Programme Meeting Overview (November 2021)

    Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 15…

    Read more about "RAC Programme Meeting Overview (November 2021)"
  9.    Webinar: IFBA’s Enhanced Responsible Marketing Policy
    Food marketingSelf-regulationMarketing to children

    Webinar: IFBA’s Enhanced Responsible Marketing Policy

    In August 2021, eleven of the largest global food and drinks brands agreed to further restrict advertising to children…

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  10.    RAC Programme Meeting Overview (September 2021)
    Food marketingMarketing to childrenMarketing law

    RAC Programme Meeting Overview (September 2021)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 22 September 2021.

    Read more about "RAC Programme Meeting Overview (September 2021)"
  11.    AVMSD transposition: State of play and key implications for advertisers
    Marketing to childrenMarketing law

    AVMSD transposition: State of play and key implications for advertisers

    An overview of ongoing Audiovisual Media Services Directive transposition processes and the implications for advertisers.

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  12.    WFA Global Influencer Marketing Map
    Marketing lawInfluencersInfluencers

    WFA Global Influencer Marketing Map

    An overview of influencer marketing regulations in key markets. 

    Read more about "WFA Global Influencer Marketing Map"