Posts about Reports & whitepapers

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1. 
   Reports & whitepapers

   28 July 2022

   Media’s got talent?

   WFA

   This joint WFA and MediaSense study examining global media talent was launched in May 2022 on the back of the Media2025 research…

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2. 
   Reports & whitepapers

   19 July 2022
   Agency managementAgency rostersOrganisation & structure

   Agency Roster Transformation

   WFA

   In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges

   Read more about "Agency Roster Transformation"
3. 
   Press releasesReports & whitepapers

   19 July 2022
   Agency managementAgency rostersOrganisation & structure

   Agency rosters face ongoing reform and revamps

   WFA

   In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges, shows…

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4. 
   Reports & whitepapers

   21 June 2022
   Brand safetyBrand safety

   GARM: 3 Years of Progress

   WFA

   Please note that GARM was discontinued on August 8 2024. See more here.

   This report looks back on GARM's three-year…

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5. 
   Reports & whitepapers

   10 June 2022
   Marketing procurement

   Tech & tools in marketing procurement

   WFA

   This WFA report written in partnership with Flock Associates – The Marketing Transformation Company, explored…

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6. 
   Press releasesBenchmarks & surveysReports & whitepapers

   26 May 2022
   Channels

   Explosive eCommerce growth drives need for improved brand and performance integration

   WFA

   eCommerce-focused multinationals are spending significantly more on performance ads than…

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7. 
   Reports & whitepapers

   25 May 2022

   Global eCommerce and Marketing - Delivering a Successful Strategy

   WFA

   eCommerce-focused multinationals are spending significantly more on performance ads than brand messages

   Read more about "Global eCommerce and Marketing - Delivering a Successful Strategy"
8. 
   Reports & whitepapers

   31 March 2022

   The future of insights and marketing effectiveness

   WFA

   In an increasingly complex business ecosystem, where does the Insights function sit today, and where to go next?

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9. 
   Reports & whitepapers

   25 March 2022
   Marketing capabilities

   The First 100 Days of a Marketing Capability Leader

   WFA

   Marketing capability building is seemingly more prevalent – and more important – than ever. So, as a new capability…

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10. 
    Reports & whitepapers

    2 March 2022

    Media 2025 - Wave Five Research Findings 2022

    MediaSense

    The WFA are delighted to share with you an advanced copy of MediaSense’s Media2025 report. Part of MediaSense’s…

    Read more about "Media 2025 - Wave Five Research Findings 2022"
11. 
    Reports & whitepapers

    26 January 2022
    Diversity & Inclusion

    Diversity: From Agency to Ads

    R3

    R3 study reveals how marketers and agencies can best frame diversity and inclusion in a Southeast Asian context.

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12. 
    Reports & whitepapers

    21 December 2021

    Global Content Production 2021

    WFA

    Recent research amongst the WFA network and led in partnership with TKM Consultants, specifically deep diving into the models that…

    Read more about "Global Content Production 2021"