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Digital policyFood marketingSelf-regulationMarketing to childrenMarketing law
Introduction to WFA's policy groups
Our policy team gives a brief overview and explains the core focus areas of WFA's policy groups
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Media governanceSelf-regulationMarketing capabilitiesMarketing operationsMarketing procurementOrganisation & structure
10 Predictions for 2021
It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the…
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Digital policyAlcohol marketingSelf-regulationMarketing law
Global Alcohol Advertising Heatmap
A tool providing a snapshot of regulations on alcohol advertising globally.
Last update: October 2020 -
Self-regulation
Platforms and transparency
The digital platforms cannot be members of the WFA but we do work with them when it delivers benefits to brands and society. CEO…
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Food marketingSelf-regulationMarketing to childrenMarketing law
LATAM mapping: Regulatory efforts to restrict food marketing in Latin America
This mapping provides an overview of the latest regulatory developments and industry commitments in Latin America.
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Food marketingSelf-regulationMarketing to children
Google’s restrictions on food marketing to minors
An overview of Google’s new food marketing policies and a comparative overview of Google’s nutrition criteria…
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Self-regulationMarketing law
EU Consultation on consumer policy: WFA responses and key messages
This document outlines the key messages put forward by the WFA regarding the EU Commission's consultation on its “New…
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Self-regulationDiversity & Inclusion
Australian association unveils new Code of Ethics
AANA’s new advertising Code of Ethics will take effect on 1 February 2021
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Digital policyAd blockingAlcohol marketingFood marketingSelf-regulationValue of advertisingMarketing to childrenMarketing law
WFA Policy Tracker
WFA's EU Policy Tracker provides an update on all latest developments and WFA activities regarding the most relevant EU legislative…
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Digital policyFood marketingSelf-regulationMarketing to children
Webinar: The EU Pledge - a practical guide for marketers
The EU Pledge is a voluntary initiative by leading food and beverage companies to change the way they advertise to children.
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Digital policySelf-regulation
WFA position on data and privacy
This position paper outlines WFA's vision regarding data and privacy.
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Alcohol marketingSelf-regulation
How-to guides for responsible alcohol marketing on social media
Alcohol beverage producers have developed a checklist of five key elements designed to help ensure minors’ social media…