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Digital policySelf-regulation
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Self-regulationDiversity & Inclusion
Handbook of good practices and responsibility for ending harassment in events
This document, originally produced in Portuguese and translated into English by the Brazilian Advertisers' Association (ABA),…
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Annual Report 2018
WFA's annual report with marketing, policy and event highlights from 2018.
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Food marketingSelf-regulation
WFA position on online HFSS ad ban (New Deal for Consumers)
WFA key message on the proposed amendments to the Unfair Commercial Practices Directive (UCPD), including a ban on online…
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Self-regulation
GCC association tackles gender stereotypes in ads and advertising to children
ABG elects new board
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Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy
Global Media Charter
The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…
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Self-regulation
EU Pledge launches accountability mechanism
Members of the public will now be able to question the compliance of EU Pledge members
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Self-regulation
A new dawn for ad standards in Colombia
I was in Bogotá in early April for a two-day visit where our local association is orchestrating the relaunch of industry-led…
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Self-regulation
EASA Digital Blue Book (2017)
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Food marketingSelf-regulation
EU Pledge Annual Reports
In line with the Terms of Reference of the EU Platform for Action on Diet, Physical Activity and Health, EU Pledge signatories are…
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Food marketingSelf-regulation
EU Pledge Factsheet 2017
The EU Pledge is a commitment by leading food & beverage companies to the European Commission’s Platform for Action on…
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Self-regulationValue of advertising
Advertising standards toolkit for the promotion of effective self-regulation
Multiple countries worldwide, including China, Vietnam and Cambodia are reviewing their regulatory frameworks for advertising. There…