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Self-regulation
Global Guidance on Environmental Claims 2022
First-of-its-kind guidance on how brands can make sure environmental claims featured in their marketing communications are credible…
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Self-regulation
WFA issues guidance for brands on making credible environmental claims
New research indicates that 64% of Planet Pledge signatories now have ethical…
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Food marketingSelf-regulationMarketing to childrenMarketing law
LATAM mapping: Regulatory efforts to restrict food marketing in Latin America
This mapping provides an overview of the latest regulatory developments and industry commitments in Latin America.
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Food marketingSelf-regulationMarketing to children
Webinar: IFBA’s Enhanced Responsible Marketing Policy
In August 2021, eleven of the largest global food and drinks brands agreed to further restrict advertising to children…
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Food marketingSelf-regulationMarketing to children
Major food companies agree new self-regulatory controls on food marketing globally
Chocolates, candies/confectionery, potato crisps, soft drinks and ice creams will no longer be advertised to children under the age…
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Self-regulation
ICAS Global Awards recognise innovative initiatives around advertising self-regulation
Self-regulatory organisations in five countries awarded for helping develop more effective and impactful advertising…
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Self-regulationValue of advertising
Spanish ad industry publishes manifesto for the future of advertising
AEA and 18 industry associations in Spain call for a modern regulatory framework for advertising
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Media governanceMedia transparencySelf-regulationInfluencersInfluencers
Colombian association launches measurement tool for responsible advertising practices
Launch of “Responsible Advertising Footprint” is part of ANDA’s commitment to strengthen advertising…
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Digital policyFood marketingSelf-regulationMarketing to childrenMarketing law
Introduction to WFA's policy groups
Our policy team gives a brief overview and explains the core focus areas of WFA's policy groups
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Media governanceSelf-regulationMarketing capabilitiesMarketing operationsMarketing procurementOrganisation & structure
10 Predictions for 2021
It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the…
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Self-regulation
Platforms and transparency
The digital platforms cannot be members of the WFA but we do work with them when it delivers benefits to brands and society. CEO…
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Food marketingSelf-regulationMarketing to children
Google’s restrictions on food marketing to minors
An overview of Google’s new food marketing policies and a comparative overview of Google’s nutrition criteria…