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Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement
Survey results on Agency evaluation
WFA member survey. For additional details, please log in.
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Marketing procurement
Benchmark on trade mark clearance for design and logo agencies
WFA benchmark on trade mark protection, liability and the role of the agency in rights ownership and management.
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Marketing procurement
Benchmark on the use of crowd-sourcing
WFA benchmark on how to use crowd-sourcing, covering the opportunities and challenges in using this technique, and its application…
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Agency evaluation & performanceAgency remuneration & contracts
Survey on Global Ad Server Management
The aim of this research is to build a picture into how multinational companies are structuring their relationships with ad serving…
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Agency managementOrganisation & structure
Survey on Working with adtech and martech startups
The objective of this study is to shed some light on the challenges and potential opportunities regarding big brands and ad/mar-tech…
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Agency managementMarketing procurementData & analytics
Benchmark on recommended Customer Data Strategy Consultants
WFA benchmark conducted for a member looking for recommended Customer Data Strategy Consultants.
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Agency managementMarketing procurement
Benchmark on recommended Creative agencies in Middle East
WFA benchmark conducted for a member looking for recommended creative agencies in Saudi Arabia. More specifically agencies that…
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Agency evaluation & performanceMarketing procurement
Survey on measuring market share
Survey on how members track and measure market share, looking at available data sources, satisfaction with supplier services, and…
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Agency managementMarketing procurement
Benchmark on recommended eCommerce partners in Europe
WFA benchmark conducted for a member looking for recommendations on eCommerce partners in Europe.
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Agency managementAgency review & pitchingMarketing procurement
Benchmark on recommended creative agencies and consultancies
An overview of creative agencies and consultancies in Australia specialising in the fashion and beauty sectors.
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Agency remuneration & contractsMarketing procurement
Benchmark on the use of supply chain financing
Benchmark on the use of supply chain financing within marketing, looking at how the extension of payment terms can be mitigated by…
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Agency managementAgency remuneration & contractsMarketing procurementOrganisation & structure
Survey on China agency rosters
Survey on the way WFA members structure their agency rosters in China vs. elsewhere in the world.