Posts about Sourcing Forum

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  1.    Survey results on Agency evaluation
    Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement

    Survey results on Agency evaluation

    WFA member survey. For additional details, please log in.

    Read more about "Survey results on Agency evaluation"
  2.    Benchmark on trade mark clearance for design and logo agencies
    Marketing procurement

    Benchmark on trade mark clearance for design and logo agencies

     WFA benchmark on trade mark protection, liability and the role of the agency in rights ownership and management.

    Read more about "Benchmark on trade mark clearance for design and logo agencies"
  3.    Benchmark on the use of crowd-sourcing
    Marketing procurement

    Benchmark on the use of crowd-sourcing

    WFA benchmark on how to use crowd-sourcing, covering the opportunities and challenges in using this technique, and its application…

    Read more about "Benchmark on the use of crowd-sourcing"
  4.    Survey on Global Ad Server Management
    Agency evaluation & performanceAgency remuneration & contracts

    Survey on Global Ad Server Management

    The aim of this research is to build a picture into how multinational companies are structuring their relationships with ad serving…

    Read more about "Survey on Global Ad Server Management"
  5.    Survey on Working with adtech and martech startups
    Agency managementOrganisation & structure

    Survey on Working with adtech and martech startups

    The objective of this study is to shed some light on the challenges and potential opportunities regarding big brands and ad/mar-tech…

    Read more about "Survey on Working with adtech and martech startups"
  6.    Benchmark on recommended Customer Data Strategy Consultants
    Agency managementMarketing procurementData & analytics

    Benchmark on recommended Customer Data Strategy Consultants

     WFA benchmark conducted for a member looking for recommended Customer Data Strategy Consultants.

    Read more about "Benchmark on recommended Customer Data Strategy Consultants"
  7.    Benchmark on recommended Creative agencies in Middle East
    Agency managementMarketing procurement

    Benchmark on recommended Creative agencies in Middle East

    WFA benchmark conducted for a member looking for recommended creative agencies in Saudi Arabia. More specifically agencies that…

    Read more about "Benchmark on recommended Creative agencies in Middle East"
  8.    Survey on measuring market share
    Agency evaluation & performanceMarketing procurement

    Survey on measuring market share

    Survey on how members track and measure market share, looking at available data sources, satisfaction with supplier services, and…

    Read more about "Survey on measuring market share"
  9.    Benchmark on recommended eCommerce partners in Europe
    Agency managementMarketing procurement

    Benchmark on recommended eCommerce partners in Europe

     WFA benchmark conducted for a member looking for recommendations on eCommerce partners in Europe.

    Read more about "Benchmark on recommended eCommerce partners in Europe"
  10.    Benchmark on recommended creative agencies and consultancies
    Agency managementAgency review & pitchingMarketing procurement

    Benchmark on recommended creative agencies and consultancies

    An overview of creative agencies and consultancies in Australia specialising in the fashion and beauty sectors.

    Read more about "Benchmark on recommended creative agencies and consultancies"
  11.    Benchmark on the use of supply chain financing
    Agency remuneration & contractsMarketing procurement

    Benchmark on the use of supply chain financing

    Benchmark on the use of supply chain financing within marketing, looking at how the extension of payment terms can be mitigated by…

    Read more about "Benchmark on the use of supply chain financing"
  12.    Survey on China agency rosters
    Agency managementAgency remuneration & contractsMarketing procurementOrganisation & structure

    Survey on China agency rosters

    Survey on the way WFA members structure their agency rosters in China vs. elsewhere in the world.

    Read more about "Survey on China agency rosters"