Related content
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Marketing procurement
Sourcing Forum meeting overview (December 2020)
Overview of the Sourcing Forum held remotely on December 2, 2020
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WFA Forum Chairs look back on 2020
We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy…
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Agency managementAgency remuneration & contractsMarketing procurement
Spotlight: The impact of the pandemic on the agency business
Structures, financial and predictions – what WFA members should watch out for.
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Marketing procurement
Benchmark: Savings targets & definitions, tactical marketing procurement & PO approval
WFA member survey on savings targets & definitions, tactical marketing procurement & PO approval.
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Marketing procurement
Benchmark: Global Category Management - E-commerce
WFA member survey on the category management of e-commerce / digital commerce initiatives by marketing procurement.
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Agency managementAgency rostersMarketing procurement
Sourcing Forum meeting overview (November 2020)
Overview of the Sourcing Forum held remotely on November 18, 2020.
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Gender & diversityAgency management
Sourcing’s diversity power
Marketing procurement can play a huge part in delivering a more diverse range of suppliers for brands and driving meaningful change.…
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ProductionMarketing procurement
Eco-Friendly Practices in Production
This Advertising Production Resources (APR) guide has been designed to help WFA members with developing eco-friendly practices…
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Agency managementProductionMarketing procurement
Spotlight: Global Production - 2020 and beyond
As global marketers and procurement experts are trying to navigate the rapidly changing production landscape, it is important for…
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Marketing operationsMarketing procurement
Benchmark: Global Category Management - Consumer Promotions
Member benchmark on category management of consumer promotions.
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Marketing procurementOrganisation & structure
Global Marketing Procurement: 2020 and beyond
WFA reports on the current state of marketing procurement, trends in structures and ways of working, the career path of the function…
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Marketing procurementOrganisation & structure
Benchmark: Global marketing procurement team structures & workload allocation
WFA member benchmark regarding workload allocation and related team structures.