Posts about Sourcing Forum

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  1.    Benchmark: Global Category Management – POS & displays
    Marketing procurement

    Benchmark: Global Category Management – POS & displays

    This WFA member benchmark examined the category management of POS & displays.

    Read more about "Benchmark: Global Category Management – POS & displays"
  2.    Why I love marketing procurement
    Marketing procurement

    Why I love marketing procurement

    It may not be the most well-known route into a C-suite role but Alice Tomlinson, who started working for the WFA last year, outlines…

    Read more about "Why I love marketing procurement"
  3.    Benchmark: Negotiations with tech titans or big digital platforms
    Value of advertisingMarketing procurement

    Benchmark: Negotiations with tech titans or big digital platforms

    WFA member benchmark on obtaining savings or other forms of value when negotiating with tech titans or big platforms.

    Read more about "Benchmark: Negotiations with tech titans or big digital platforms"
  4.    Sourcing Forum meeting overview (June 2022)
    Marketing procurement

    Sourcing Forum meeting overview (June 2022)

    Overview of the Sourcing Forum held remotely on June 30, 2022.

    Read more about "Sourcing Forum meeting overview (June 2022)"
  5.    Spotlight: The rise of freelance talent
    Marketing procurement

    Spotlight: The rise of freelance talent

    Freelancing has exploded in popularity in the past years, with companies struggling to source talent and fill vacancies, and…

    Read more about "Spotlight: The rise of freelance talent"
  6.    Benchmark: Recommended brand activation agencies in Germany

    Benchmark: Recommended brand activation agencies in Germany

    WFA member benchmark on recommended brand activation agencies in Germany.

    Read more about "Benchmark: Recommended brand activation agencies in Germany"
  7.    Tech & tools in marketing procurement
    Marketing procurement

    Tech & tools in marketing procurement

    This WFA report written in partnership with Flock Associates – The Marketing Transformation Company, explored…

    Read more about "Tech & tools in marketing procurement"
  8.    Sourcing Forum meeting overview (May 2022)
    Marketing procurement

    Sourcing Forum meeting overview (May 2022)

    Overview of the Sourcing Forum held remotely on May 25, 2022.

    Read more about "Sourcing Forum meeting overview (May 2022)"
  9.    Benchmark: Market research - challenges and solutions in sharing Nielsen’s data

    Benchmark: Market research - challenges and solutions in sharing Nielsen’s data

    WFA member benchmark on the challenges and solutions in sharing Nielsen’s data. 

    Read more about "Benchmark: Market research - challenges and solutions in sharing Nielsen’s data"
  10.    Sourcing Forum meeting overview (May 2022)
    Marketing procurement

    Sourcing Forum meeting overview (May 2022)

    Overview of the Sourcing Forum held remotely on May 17, 2022.

    Read more about "Sourcing Forum meeting overview (May 2022)"
  11.    Benchmark: Sourcing approach to agency pitch

    Benchmark: Sourcing approach to agency pitch

    This WFA member benchmark examined the current sourcing approach to agency pitch.

    Read more about "Benchmark: Sourcing approach to agency pitch"
  12.    Benchmark: Global Category Management – Influencer Marketing
    Marketing procurementOrganisation & structure

    Benchmark: Global Category Management – Influencer Marketing

    This WFA member benchmark examined the category management of Influencer Marketing

    Read more about "Benchmark: Global Category Management – Influencer Marketing"