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Brand purposeBrand reputationMarketing operationsOrganisation & structure
WFA Better Marketing Pod Ep 21: On brand building in the football industry with Roel de Vries, City Football Group
WFA podcast host, David Wheldon, speaks with Roel de Vries, Group Chief Operating Officer at City Football Group, about the ins and…
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Media measurement
Spotlight: Putting attention to work
One key measurement metric which has gained a lot of traction is “Attention” and a willingness from brands to shift…
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Agency evaluation & performanceMarketing procurement
Spotlight: E-commerce content creation - setting up for success
To support an efficient and effective e-commerce content creation strategy it is essential that brands establish a clearly defined…
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Diversity & Inclusion
Inclusive Marketing - Why representation matters to your customers and your brand
A WFA session around how to embed true representation across the entire marketing process
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Consumer insight
Spotlight: How do you translate happiness into brand success?
Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's…
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Brand purposeMarketing operationsOrganisation & structure
WFA Better Marketing Pod Ep 20: On diversity and cultural relevance with Susan Akkad, The Estée Lauder Companies
WFA podcast host, David Wheldon, speaks with Susan Akkad, Senior Vice President, Local and Cultural Platforms, Corporate Innovation…
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Diversity & Inclusion
Spotlight: Consumer insights through a diversity and inclusion lens
Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential…
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ProductionMarketing operations
Spotlight: Go faster with less
Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts…
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Creativity
Spotlight: Clients & Creativity
Reversing the decline in creative communications effectiveness
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Brand purposeBrand reputationOrganisation & structure
My top 10 take-outs from talking to marketing's brightest minds
The biggest brains in marketing offer their top tips to smarter, more effective marketing. David Wheldon highlights 10 great pieces…
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eCommerce
Spotlight: Think with Google - Evolving the role of apps for Businesses in APAC
Repositioning apps for Businesses in APAC.
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Brand purposeMarketing operationsOrganisation & structure
WFA Better Marketing Pod Ep 19: On redefining creative excellence with David Droga
WFA podcast host, David Wheldon, speaks with David Droga, CEO and Creative Chairman of Accenture Song, about his journey from the…