Posts about Videos & webinars

Related content

  1.    Spotlight: Beyond ChatGPT - Practical use and innovation in marketing, e-commerce, and search with GenAI
    Marketing technologyMarketing technologyMarketing technology

    Spotlight: Beyond ChatGPT - Practical use and innovation in marketing, e-commerce, and search with GenAI

    Learn how GenAI is being rolled out in marketing across the globe.

    Read more about "Spotlight: Beyond ChatGPT - Practical use and innovation in marketing, e-commerce, and search with GenAI"
  2.    Spotlight: Spark more insights-driven decisions with generative AI
    Consumer insightData & analytics

    Spotlight: Spark more insights-driven decisions with generative AI

    Generative AI can’t make big decisions for you, but it can help you make better decisions.

    Read more about "Spotlight: Spark more insights-driven decisions with generative AI"
  3.    Spotlight: Understanding the Accounting Principles of the Rapidly Growing Retail Media Landscape

    Spotlight: Understanding the Accounting Principles of the Rapidly Growing Retail Media Landscape

    In recent discussions around Retail Media it has become evidently clear that accounting principals within organisations has become a…

    Read more about "Spotlight: Understanding the Accounting Principles of the Rapidly Growing Retail Media Landscape"
  4.    WFA Better Marketing Pod Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo
    CreativityBrand purposeBrand reputation

    WFA Better Marketing Pod Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo

    In episode 29 of the Better Marketing Pod, host David Wheldon speaks with Cristina Diezhandino, Chief Marketing Officer at Diageo…

    Read more about "WFA Better Marketing Pod Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo"
  5.    Spotlight: Sustainable Marketing 2030

    Spotlight: Sustainable Marketing 2030

    In the weeks since WFA launched its global research-based thought leadership project “Sustainable Marketing 2030”, in…

    Read more about "Spotlight: Sustainable Marketing 2030"
  6.    Spotlight: Reframing your Brand’s Value Proposition when the world changes around you

    Spotlight: Reframing your Brand’s Value Proposition when the world changes around you

    Our guest speakers from Mondelez and BVA Nudge-Consulting will share insights on how brands can evolve to adapt to changing consumer…

    Read more about "Spotlight: Reframing your Brand’s Value Proposition when the world changes around you"
  7.    Benchmark: Recommended events agencies in MEA region
    Marketing procurement

    Benchmark: Recommended events agencies in MEA region

    WFA member benchmark on recommended events agencies in MEA region

    Read more about "Benchmark: Recommended events agencies in MEA region"
  8.    Spotlight: Navigating global media demand and pricing trends –2023 & beyond

    Spotlight: Navigating global media demand and pricing trends –2023 & beyond

    Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2023 (and…

    Read more about "Spotlight: Navigating global media demand and pricing trends –2023 & beyond"
  9.    WFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta
    Integrated marketingDigital transformationMarketing operationsMedia transformation

    WFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta

    WFA podcast host, David Wheldon, speaks with Sir Nick Clegg, President of Global Affairs at Meta, about the importance of brand…

    Read more about "WFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta"
  10.    Spotlight: Embracing the messiness of culture
    Consumer insight

    Spotlight: Embracing the messiness of culture

    Culture is messy, misunderstood and hard to pin down. But its impact on marketing and communications is far too huge to ignore.

    Read more about "Spotlight: Embracing the messiness of culture"
  11.    Spotlight: Media Contract Guidance Webinar – Focus on China

    Spotlight: Media Contract Guidance Webinar – Focus on China

    How can advertisers foster transparency and ensure fair value for their investments in the media industry through clear and…

    Read more about "Spotlight: Media Contract Guidance Webinar – Focus on China"
  12.    Spotlight: The Sourcing Board presents ‘Our Journey Forward’

    Spotlight: The Sourcing Board presents ‘Our Journey Forward’

    3 years since the formation of the Sourcing Board, we come to reflect on how far the function of marketing procurement has come but,…

    Read more about "Spotlight: The Sourcing Board presents ‘Our Journey Forward’"