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Brand purpose
Spotlight: Counting the (Carbon) Cost
With sustainability increasingly becoming a key priority for advertisers, the measurement of their carbon footprint and the…
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Brand purposeBrand reputationData-driven marketingMarketing effectiveness
WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp
WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of How…
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Webinar: Dark Patterns and Advertising Regulation
On 19 May 2022 WFA hosted a webinar with the objective to shed light on dark patterns and how the advertising industry can come…
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Brand purpose
Spotlight: Tackling Responsible Media
Clients are increasingly moving away from indiscriminate media buying decisions and ‘responsible media’ programmes are…
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Spotlight: Effective financial management – a focus on marketing activation
Auditing is dead – long live auditing!
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Spotlight: Effective financial management – a focus on influencer marketing, PR and social
Auditing is dead – long live auditing!
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Spotlight: A Brand's Guide to Retail Media
Retail media advertising had an incredible year of growth in 2021 and 2022, particularly in the US which has led to it being one the…
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Spotlight: Social Commerce: Taking the high street to the social feed
How do you take High Street to the Social Feed?
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Digital transformationMarketing capabilitiesMarketing operations
WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field
WFA podcast host, David Wheldon, speaks with Peter Field, CEO of Peter Field Consulting, and Karen Nelson-Field, CEO of…
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Agency management
Spotlight: Designing the right production model for your organisation
As the need for content in multiple formats and lengths only increases, so will the need for smarter thinking around content…
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Media governanceAgency remuneration & contracts
Spotlight: Media Contract Guidance Webinar – Global Best Practice
‘Transparency’ is a constantly evolving topic in media and advertisers need transparency to ensure that they receive…
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Digital transformationMarketing capabilitiesMarketing operations
WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter
WFA podcast host, David Wheldon, speaks with David Porter, former Unilever VP of Global Media and outgoing WFA VP for APAC, about…