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  1.    Spotlight: Growth Metrics – shift from a savings outlook to a value creation approach
    Marketing procurementOrganisation & structure

    Spotlight: Growth Metrics – shift from a savings outlook to a value creation approach

    Shifting from a savings outlook to a value creation approach.

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  2.    WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams
    Diversity & InclusionBrand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure

    WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams

    WFA Podcast host, David Wheldon, speaks with Conny Braams, Chief Digital and Marketing Officer, Unilever.

    Read more about "WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams"
  3.    Spotlight: Building Your Brand in an eCommerce Environment
    ChannelsMarketing capabilitiesMarketing operationsMarketing effectiveness

    Spotlight: Building Your Brand in an eCommerce Environment

    Amidst the hustle and buzz of livestreaming, shoppertainment and blockbuster single-day shopping sprees, what do brands need to…

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  4.    Global Marketer Week 2021 build up with The Marketoonist

    Global Marketer Week 2021 build up with The Marketoonist

    Tom Fishburne aka The Marketoonist takes a light-hearted poke at the global marketing industry through the lens of our three main…

    Read more about "Global Marketer Week 2021 build up with The Marketoonist"
  5.    Media Forum Meeting Overview (February 2021)
    Media transparencyMarketing technologyData-driven marketingMarketing technology

    Media Forum Meeting Overview (February 2021)

    Overview of the Media Forum held on 18 February, 2021.

    Read more about "Media Forum Meeting Overview (February 2021)"
  6.    WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard
    Diversity & InclusionBrand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure

    WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard

    WFA Podcast host, David Wheldon, speaks with Ivan Pollard, Senior VP and Global CMO, General Mills.

    Read more about "WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard"
  7.    #BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?
    Brand safetyDigital policyBrand safetyValue of advertisingDiversity & Inclusion

    #BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?

    A virtual event for anyone interested in how marketing can be a force for good

    Read more about "#BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?"
  8.    Spotlight: Brand Building in Uncertain Times
    Agency managementMarketing capabilities

    Spotlight: Brand Building in Uncertain Times

    The world as we know it has changed…  what impact has this had on how brands are built today and what will this mean as…

    Read more about "Spotlight: Brand Building in Uncertain Times"
  9.    Spotlight: How to win the hearts of Gen Z in 2021
    InfluencersIntegrated marketing

    Spotlight: How to win the hearts of Gen Z in 2021

    Born between 1996 and 2015, Gen Z is estimated to become the largest generation of consumers in just a few years. Businesses that…

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  10.    WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet
    Diversity & InclusionDigital transformationMarketing capabilitiesMarketing technologyMarketing technology

    WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet

    WFA Podcast host, David Wheldon, speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer

    Read more about "WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet"
  11.    Spotlight: Shortcutting your marketing transformation
    Marketing capabilitiesMarketing operationsOrganisation & structure

    Spotlight: Shortcutting your marketing transformation

    COVID has accelerated the need to transform legacy marketing structures and processes for the digital…

    Read more about "Spotlight: Shortcutting your marketing transformation"
  12.    Introduction to WFA's policy groups
    Digital policyFood marketingSelf-regulationMarketing to childrenMarketing law

    Introduction to WFA's policy groups

    Our policy team gives a brief overview and explains the core focus areas of WFA's policy groups

    Read more about "Introduction to WFA's policy groups"