Posts about Videos & webinars

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  1.    Webinar: The EU Digital Services Act and Digital Markets Act - opportunities and challenges for the EU digital advertising market
    Digital policy

    Webinar: The EU Digital Services Act and Digital Markets Act - opportunities and challenges for the EU digital advertising market

    In this webinar, we discuss the EU Digital Services Act and Digital Markets Act, two legislative proposals current being considered…

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  2.    Spotlight: Navigating global media demand and pricing – 2021, 2022 & beyond
    Channels

    Spotlight: Navigating global media demand and pricing – 2021, 2022 & beyond

    Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of…

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  3.    WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson
    Diversity & InclusionBrand purposeBrand reputationDigital transformation

    WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson

    WFA podcast host, David Wheldon, speaks with the inimitable marketing professor and industry commentator, Mark Ritson.

    Read more about "WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson"
  4.    Spotlight on marketing and sustainability: bridging the gaps around the world
    Marketing operationsOrganisation & structure

    Spotlight on marketing and sustainability: bridging the gaps around the world

    Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first…

    Read more about "Spotlight on marketing and sustainability: bridging the gaps around the world"
  5.    Spotlight: Preparing for digital media’s privacy-first future
    Media governanceProgrammaticData collection & privacy

    Spotlight: Preparing for digital media’s privacy-first future

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

    Read more about "Spotlight: Preparing for digital media’s privacy-first future"
  6.    WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight
    Diversity & InclusionBrand purposeBrand reputationDigital transformation

    WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight

    WFA podcast host, David Wheldon, speaks with Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, Inc.

    Read more about "WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight"
  7.    Spotlight: Diversity & Inclusion in the Production Landscape
    Diversity & InclusionProductionMarketing procurement

    Spotlight: Diversity & Inclusion in the Production Landscape

    An introduction to WFA’s diversity & representation guide, with key insights and ideas from APR & MCA to drive D&I…

    Read more about "Spotlight: Diversity & Inclusion in the Production Landscape"
  8.    Spotlight: Growth Metrics – shift from a savings outlook to a value creation approach
    Marketing procurementOrganisation & structure

    Spotlight: Growth Metrics – shift from a savings outlook to a value creation approach

    Shifting from a savings outlook to a value creation approach.

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  9.    WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams
    Diversity & InclusionBrand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure

    WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams

    WFA Podcast host, David Wheldon, speaks with Conny Braams, Chief Digital and Marketing Officer, Unilever.

    Read more about "WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams"
  10.    Spotlight: Building Your Brand in an eCommerce Environment
    ChannelsMarketing capabilitiesMarketing operationsMarketing effectiveness

    Spotlight: Building Your Brand in an eCommerce Environment

    Amidst the hustle and buzz of livestreaming, shoppertainment and blockbuster single-day shopping sprees, what do brands need to…

    Read more about "Spotlight: Building Your Brand in an eCommerce Environment"
  11.    Global Marketer Week 2021 build up with The Marketoonist

    Global Marketer Week 2021 build up with The Marketoonist

    Tom Fishburne aka The Marketoonist takes a light-hearted poke at the global marketing industry through the lens of our three main…

    Read more about "Global Marketer Week 2021 build up with The Marketoonist"
  12.    Media Forum Meeting Overview (February 2021)
    Media transparencyMarketing technologyData-driven marketingMarketing technology

    Media Forum Meeting Overview (February 2021)

    Overview of the Media Forum held on 18 February, 2021.

    Read more about "Media Forum Meeting Overview (February 2021)"