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  1.    WFA names new chairs for Insight Forum and National Associations Council
    Consumer insightData & analytics

    WFA names new chairs for Insight Forum and National Associations Council

    The WFA has appointed a new co-chair for its Insight Forum and a new chair for its National Associations…

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  2.    Global Marketer Week returns to India in 2025

    Global Marketer Week returns to India in 2025

    WFA’s annual celebration of the very best of marketing will return to India in 2025 in partnership with the Indian Society of…

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  3.    WFA adds five new faces to global leadership team

    WFA adds five new faces to global leadership team

    WFA has bolstered its leadership team with five new business leaders joining its Executive Committee.

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  4.    WFA refreshes Asia Advisory Board
    Organisation & structure

    WFA refreshes Asia Advisory Board

    We have revamped our Asia Advisory Board (AAB) to ensure it addresses the issues that matter to marketers across the…

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  5.    The big themes for 2024

    The big themes for 2024

    The WFA’s experts identify five areas for action in the year to come.

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  6.    Jane Wakely (PepsiCo) named WFA Deputy President

    Jane Wakely (PepsiCo) named WFA Deputy President

    WFA has announced the appointment of Jane Wakely, Chief Consumer & Marketing Officer at PepsiCo, as the organisation’s new…

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  7.    WFA welcomes new team members

    WFA welcomes new team members

    Brenna Brandes, Rishi Saxena and Tejash Natali have joined WFA to work in marketing services and in ‘Halo’, WFA’s…

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  8.    The testing times continue
    Digital policyValue of advertisingMarketing technologyBrand reputationMarketing technologyMarketing technology

    The testing times continue

    Marketing will have to demonstrate value in 2023 as the global economy slows down, says WFA President and Mastercard Chief Marketing…

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  9.    Build the future, don’t fear it
    Audience measurementBrand safetyBrand safetyBrand reputation

    Build the future, don’t fear it

    In times of uncertainty, marketers must use their skills to lead the way. WFA CEO, Stephan Loerke, reflects on the success stories…

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  10.    Five predictions for 2023
    Digital policyBrand reputationMarketing capabilities

    Five predictions for 2023

    From sustainability claims to tech regulations around the world and greater emphasis on capability building: the WFA team share some…

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  11.    Reducing WFA’s carbon footprint
    Brand purpose

    Reducing WFA’s carbon footprint

    WFA is committed to doing its part in the fight against climate change. WFA Senior Connections Manager, Hanne van de Ven, shares on…

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  12.    WFA and GARM meet Musk to discuss brand safety
    Brand safetyBrand safety

    WFA and GARM meet Musk to discuss brand safety

    On December 1st, the WFA Executive Committee met with Twitter’s new leadership team to discuss Twitter’s commitments to…

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