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Digital policyValue of advertisingBrand reputationMarketing technologyMarketing technology
The testing times continue
Marketing will have to demonstrate value in 2023 as the global economy slows down, says WFA President and Mastercard Chief Marketing…
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Audience measurementBrand safetyBrand safetyBrand reputation
Build the future, don’t fear it
In times of uncertainty, marketers must use their skills to lead the way. WFA CEO, Stephan Loerke, reflects on the success stories…
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Digital policyBrand reputationMarketing capabilities
Five predictions for 2023
From sustainability claims to tech regulations around the world and greater emphasis on capability building: the WFA team share some…
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Brand purpose
Reducing WFA’s carbon footprint
WFA is committed to doing its part in the fight against climate change. WFA Senior Connections Manager, Hanne van de Ven, shares on…
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Brand safetyBrand safety
WFA and GARM meet Musk to discuss brand safety
On December 1st, the WFA Executive Committee met with Twitter’s new leadership team to discuss Twitter’s commitments to…
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First speakers revealed for WFA Global Marketer Week Istanbul 2023
AB InBev, Bumble, Mastercard and VICE leaders to headline event
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WFA names Gary Lim as new Director for Asia-Pacific
Gary Lim, former APAC Marketing Communications Director at Johnson & Johnson, has joined WFA as Director of Marketing Services…
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WFA welcomes four new team members
Elien Decommer, Sara Fornasiero, Justine David and Andrew Mowbray join WFA’s team to work in key policy areas, membership…
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WFA grows its corporate network
WFA has welcomed a host of new corporations into its membership in recent months, with 140 multinationals now plugged into the…
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WFA members inducted into inaugural Forbes CMO Hall of Fame
Seven leaders from WFA member companies have been named in the first-ever Forbes CMO Hall of Fame.
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WFA Global Marketer Week heads to Istanbul for 2023
Event to take place from April 25 to 28
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WFA unveils new global leadership ahead of Global Marketer Week
CMOs from Dole and Nestlé and President of Nigerian Association bolster leadership…