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Digital policyAd blocking
WFA statement on Coalition for Better Ads standards by CEO Stephan Loerke
Stephan Loerke, WFA CEO, in relation to the release of initial Better Ads Standards for desktop and mobile web in North America and…
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Programmatic
WFA reacts to recent stories on ad misplacement
Stephan Loerke, WFA CEO, in relation to the recent headlines in the UK media*
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WFA President predicts the year ahead for marketing
What a year we have left behind: much to reflect on, much to learn from and much to forget but, above all, much to look forward…
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Digital Governance Exchange: 2016 Year in Review
In 2016 the concept of digital governance continued to grow in importance within many brands. Previously, good governance was…
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Policy Action Group: 2016 Year in Review
Certain sectors continue to face major threats to their ability to communicate with consumers, such as food, alcohol, energy drinks…
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Responsible Advertising and Children Programme: 2016 Year in Review
RAC now brings together over 900 people globally who have a direct stake in the sensitive issue of marketing and children. The…
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Insight Forum: 2016 Year in Review
The objective of INSIGHTFORUM is to improve how consumer insight specialists and marketers work together to generate actionable…
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Sourcing Forum: 2016 Year in Review
Sourcing isn’t all about costs. It’s about managing suppliers so that you get the right services at the right price at the right…
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CDO Forum: 2016 Year in Review
‘Digital transformation’ has remained a focus in 2016. Much of this process is concerned with people, culture and organisations,…
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Media Forum: 2016 Year in Review
2016 was a challenging and fascinating year for the media industry, with transparency, ad fraud and programmatic all key concerns.…
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IMC Forum: 2016 Year in Review
2016 was an exciting year for our IMCFORUM as the group significantly grew in size (+25%) and geographical footprint. Further to the…
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CMO Forum: 2016 Year in Review
2016 proved to be the most dynamic year yet for the CMOFORUM, an exclusive, invitation only peer network that offers some of the…