Benchmark on splitting strategic media planning from buying
Marketing Organisation & Strategy
1 minute read
Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative agency and buying with a separate (media) agency.
Article details
-
WFA
Benchmarks & surveys
16 February 2015
Share this post
This benchmark also focuses on the pros and cons of using separate agencies for these functions.
Article details
-
WFA
Benchmarks & surveys
16 February 2015
