WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation
Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023
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On the Agenda:
Transformation has been among the highest priorities for all the client-side marketer communities that WFA facilitates globally. And it’s easy to see why. Consumer expectation, businesses models and marketing and media approaches are all changing rapidly. And while ‘adapt or die’ sounds extreme, Charles Darwin’s infamous quote about the ability of species to evolve, resonates more than ever. In this session Nicolas Comestaz (VP Global Media, Communication and Performance, Coty) shared his organisation’s media transformation agenda, with a focus on how both the internal (media management) and external (agency structures) are being overhauled.
You can download the overview, and agenda from the session below.