The Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies 5 priority areas covering competition, accountability, responsibility, sustainability and people.
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The Global Media Charter 3.0 takes a wider lens on the industry than its predecessor from 2018. As such, the document gives media leaders the strategic platform to ensure that their corporate responsibility agenda is represented in the media decisions made, platforms invested in and partners selected.
The new Charter identifies five key themes where focus is needed to unlock concerns and grow the ecosystem:
- Competition and Plurality;
- Measurement and Accountability;
- Responsibility and Society;
- Sustainability and Planet;
- People and Partners.
Download the new Global Media Charter here.