Media Governance & Guardianship

Media Governance & Guardianship

1. 
   Videos & webinars

   1 July 2021
   Channels

   Spotlight: Navigating global media demand and pricing – 2021, 2022 & beyond

   WFA

   Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of…

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2. 
   Videos & webinars

   14 June 2021
   Media governanceProgrammaticData collection & privacy

   Spotlight: Preparing for digital media’s privacy-first future

   WFA

   The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

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3. 
   Event reports

   25 May 2021
   Channels

   Media Forum China Meeting Overview (May 2021)

   WFA

   Overview of the Media Forum held on 20 May, 2021.

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4. 
   Reports & whitepapers

   22 April 2021
   Brand safetyBrand safety

   GARM Aggregated Measurement Report - April 2021

   WFA

   The first Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across seven platforms, including…

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5. 
   Briefings & position papers

   9 April 2021
   Programmatic

   WFA position paper on the EU Digital Markets Act

   WFA

   WFA’s position paper on the Digital Markets Act, a proposed legislation aimed at addressing the market power of large online…

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6. 
   Videos & webinars

   6 April 2021
   ChannelsMarketing capabilitiesMarketing operationsMarketing effectiveness

   Spotlight: Building Your Brand in an eCommerce Environment

   WFA

   Amidst the hustle and buzz of livestreaming, shoppertainment and blockbuster single-day shopping sprees, what do brands need to…

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7. 
   Videos & webinarsEvent reports

   1 April 2021
   Media transparencyMarketing technologyData-driven marketingMarketing technology

   Media Forum Meeting Overview (February 2021)

   WFA

   Overview of the Media Forum held on 18 February, 2021.

   Read more about "Media Forum Meeting Overview (February 2021)"
8. 
   Videos & webinars

   24 March 2021
   Brand safetyDigital policyBrand safetyValue of advertisingDiversity & Inclusion

   #BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?

   WFA

   A virtual event for anyone interested in how marketing can be a force for good

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9. 
   Benchmarks & surveys

   2 February 2021
   Media governanceOrganisation & structure

   Benchmark: Global Budget setting & use of working/non-working ratios

   WFA

   Member benchmark on enterprise marketing budgets and the use of 'working' vs 'non-working' spend ratios.

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10. 
    Videos & webinars

    27 January 2021
    Audience measurementChannelsProgrammatic

    Spotlight: Digital media and the demise of identity

    WFA

    The demise of the third party cookie this year, plus reductions in identifiers such as Apple’s IDFA, are making it…

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11. 
    Opinions

    26 January 2021
    Media transparencyAgency managementAgency rostersMarketing capabilitiesMarketing operationsOrganisation & structure

    Six partner predictions for 2021

    WFA

    Six of WFA’s strategic partners share their views on what will define marketing for the year…

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12. 
    Opinions

    15 December 2020
    Media governanceSelf-regulationMarketing capabilitiesMarketing operationsMarketing procurementOrganisation & structure

    10 Predictions for 2021

    WFA

    It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the…

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