Media Governance & Guardianship
Media Governance & Guardianship - Highlights
Webinar+: Programmatic supply-chain transparency
Webinar: A Marketer's guide to digital ad fraud
Brand safety in the COVID-19 era
Webinar: The evolution of digital standards
GARM: Small steps and big leaps in pursuit of online safety
Media Governance & Guardianship
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ChannelsMarketing operationsMarketing technologyMarketing technologyWebinar: Live-streaming & E-commerce
Read more about "Webinar: Live-streaming & E-commerce"This webinar provides best practice in strategy and execution, case studies on how marketers and social platforms are using live…
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ChannelsMarketing operationsOrganisation & structureWebinar: The Low Touch Economy
Read more about "Webinar: The Low Touch Economy"Join guest speaker Nick De Mey, Insights lead & Co-founder of Board of Innovation, as we focus on recovery in a world with…
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ChannelsProgrammaticMarketing technologyData-driven marketingMarketing technologyProgrammatic Data & Technology (2020)
Read more about "Programmatic Data & Technology (2020)"The fourth wave of WFA's programmatic research looks into how members are employing programmatic advertising and how this sector has…
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ChannelsMedia governanceMarketing operationsWebinar: Navigating global media pricing in 2020
Read more about "Webinar: Navigating global media pricing in 2020"Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into media pricing trends in the second half of…
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ChannelsAgency remuneration & contractsBenchmark: Agency barter
Read more about "Benchmark: Agency barter"This benchmark examines the usage of agency barter & principal buying/trading offerings.
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Brand safetyChannelsBrand safetyAgency rostersCOVID Compendium for Global Marketers
Read more about "COVID Compendium for Global Marketers"What actions are brands taking around the world? WFA has compiled stories from around the world from marketers, for marketers.
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Brand safetyBrand safetyAdvertisers demand transparency and clarity around platforms’ content policies
Read more about "Advertisers demand transparency and clarity around platforms’ content policies"Statement by WFA CEO, Stephan Loerke
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ChannelsMedia governanceMarketing effectiveness
Media Outlook in the COVID-19 Crisis
Read more about "Media Outlook in the COVID-19 Crisis"Perspectives from WFA members, agencies and consultants on the development of media supply, demand and pricing in light of the…
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ProgrammaticMarketing operationsMarketing technologyData-driven marketingMarketing technologyWebinar+: Programmatic supply-chain transparency
Read more about "Webinar+: Programmatic supply-chain transparency"This webinar covers programmatic supply-chain transparency, following the publication of the ISBA & PWC UK study published…
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Brand safetyDigital policyBrand safetyWebinar+: Regulating illegal and harmful content: what does it mean for advertisers?
Read more about "Webinar+: Regulating illegal and harmful content: what does it mean for advertisers?"A look at how recent moves to regulate illegal and harmful content around the world could impact advertisers and their brand safety…
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Ad fraud & verificationDigital policyBrand reputationMarketing operationsMarketing technologyMarketing effectivenessMarketing technologyWebinar: A Marketer's guide to digital ad fraud
Read more about "Webinar: A Marketer's guide to digital ad fraud"This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.
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Brand safetyBrand safetyBrand safety in the COVID-19 era
Read more about "Brand safety in the COVID-19 era"Coronavirus is creating new challenges for brand safety and the media ecosystem needs to work together to ensure consumers are…
Upcoming events
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International Food and Beverage Alliance
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Join us for an informal drink and catch up at our Brussels office from 6 pm.
More details to follow!
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For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
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WFA’s Programmatic & Data Forum provides client-side marketers in global programmatic, adtech, martech and media roles the opportunity to exchange and address common programmatic challenges, and further our industry’s agenda, in a ‘warts-and-all’ format under the Chatham House Rule.
WFA is the only organisation representing and connecting global marketers
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