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I subscribe9 out of 10 top global markets expected to see prices rise more than in 2024.
Discover the Future of Cross-Media Measurement
Discover the Future of Cross-Media Measurement
Retail media is the biggest ad spend story in 2024, creating new challenges for advertisers as Tom Ashby, Global Lead, Media…
WFA member benchmark exploring how members are structuring programmatic models
TV inflation cools globally, and particularly in the US, but growth in retail media is fuelling higher prices around the world. Tom…
Discover the Future of Cross-Media Measurement
Hear the authors of the groundbreaking report discuss their findings into the state of programmatic media, with key actions for…
Discover the Future of Cross-Media Measurement
Please note that GARM was discontinued on August 8. See more here.
21 December 2023, an update on the article published…
Neither global economies nor politics today are in a particularly stable position. But big brands are expecting to increase their…
An in-depth overview of recent privacy developments in India impacting brand advertisers.
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective and responsible way.
Hear more on how the changes in the media ecosystem have impacted on media agency remuneration, and steps advertisers are taking.
Taking place on 18 - 20 November, 2024, ProcureCon Marketing is the only online conference for Marketing Procurement Decision Makers from Europe’s top marketing spenders.
Join us for as we look back on an eventful year in marketing in partnership with Creative Equals
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
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