Media Governance & Guardianship
Media Governance & Guardianship
Media governanceMarketing law
Briefing: New Mexican media transparency law
A new Mexican Media Transparency Law was published in the Federal Official Diary on April 30th, 2021 and goes into effect in early…
Media governanceMarketing operations
The Media Capability Gap
A research report on the anatomical structures and priorities of the client-side media department.
Brand safetyBrand safetyData-driven marketing
The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future
A curated list of WFA resources to inform and shape your strategy
Spotlight: Navigating global media demand and pricing – 2021, 2022 & beyond
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of…
Media governanceProgrammaticData collection & privacy
Spotlight: Preparing for digital media’s privacy-first future
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
Media Forum China Meeting Overview (May 2021)
Overview of the Media Forum held on 20 May, 2021.
Brand safetyBrand safety
GARM Aggregated Measurement Report - April 2021
The first Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across seven platforms, including…
WFA position paper on the EU Digital Markets Act
WFA’s position paper on the Digital Markets Act, a proposed legislation aimed at addressing the market power of large online…
ChannelsMarketing capabilitiesMarketing operationsMarketing effectiveness
Spotlight: Building Your Brand in an eCommerce Environment
Amidst the hustle and buzz of livestreaming, shoppertainment and blockbuster single-day shopping sprees, what do brands need to…
Media transparencyMarketing technologyData-driven marketingMarketing technology
Media Forum Meeting Overview (February 2021)
Overview of the Media Forum held on 18 February, 2021.
Brand safetyDigital policyBrand safetyValue of advertisingDiversity & Inclusion
#BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?
A virtual event for anyone interested in how marketing can be a force for good
Media governanceOrganisation & structure
Benchmark: Global Budget setting & use of working/non-working ratios
Member benchmark on enterprise marketing budgets and the use of 'working' vs 'non-working' spend ratios.
22 Sep 2021
28 Sep 2021
Con una agenda que cubrirá algunos de los mayores desafíos actuales de la industria, la reunión está dirigida a representantes de marcas parte de la red WFA LATAM. El evento ofrecerá a los participantes la oportunidad de acceder y contribuir a mejores prácticas en un formato Chatham House.
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
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