Media Governance & Guardianship

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Media Governance & Guardianship

  1.    GARM x National Associations partnership meeting
    Brand safetyBrand safety

    GARM x National Associations partnership meeting

    Recording of the GARM meeting with heads and representatives of national advertiser associations on December 6, 2021

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  2.    Benchmark: MENA split between ATL and BTL media budget
    Channels

    Benchmark: MENA split between ATL and BTL media budget

    WFA member benchmark on MENA split between ATL and BTL media budget

    Read more about "Benchmark: MENA split between ATL and BTL media budget"
  3.    Fireside chat: Paying Attention to the Long and Short
    Audience measurementMarketing effectiveness

    Fireside chat: Paying Attention to the Long and Short

    In this fireside chat, we discuss the state of our industry, with a general decline in ad effectiveness and a fraught climate for…

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  4.    GARM Aggregated Measurement Report - November 2021
    Brand safetyBrand safety

    GARM Aggregated Measurement Report - November 2021

    The second Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across eight…

    Read more about "GARM Aggregated Measurement Report - November 2021"
  5.    Spotlight: Preparing for digital media’s privacy-first future | Episode 3
    Media governanceProgrammaticData collection & privacy

    Spotlight: Preparing for digital media’s privacy-first future | Episode 3

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

    Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 3"
  6.    Spotlight: Gaming Demystified 2021
    ChannelsGamingIntegrated marketingDigital transformation

    Spotlight: Gaming Demystified 2021

    Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…

    Read more about "Spotlight: Gaming Demystified 2021"
  7.    Media Forum Meeting Overview (27th October 2021)
    Audience measurementMarketing effectiveness

    Media Forum Meeting Overview (27th October 2021)

    Meeting overview and presentations from WFA’s Media Forum on 27 October 2021.

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  8.    GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming
    ChannelsGamingIntegrated marketingDigital transformation

    GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming

    Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…

    Read more about "GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming"
  9.    Benchmark: Digital in-housing from agency point of view
    ProgrammaticAgency managementAgency remuneration & contractsMarketing operations

    Benchmark: Digital in-housing from agency point of view

    WFA benchmark on In-housing Digital Media, from agencies' point of view

    Read more about "Benchmark: Digital in-housing from agency point of view"
  10.    Spotlight: Preparing for digital media’s privacy-first future | Episode 2
    Media governanceProgrammaticData collection & privacy

    Spotlight: Preparing for digital media’s privacy-first future | Episode 2

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

    Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 2"
  11.    Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms
    Ad fraud & verificationAudience measurementBrand safetyMedia transparencyBrand safety

    Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms

    MRC updates WFA members on the factors behind Nielsen losing their MRC accreditation in the US, as well as a status on key…

    Read more about "Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms"
  12.    Benchmark: Campaign monitoring best practices
    ChannelsMarketing effectiveness

    Benchmark: Campaign monitoring best practices

    WFA member benchmark on Campaign Monitoring Best Practices

    Read more about "Benchmark: Campaign monitoring best practices"

Upcoming events

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  1. For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

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  2. Sourcing Forum

    09 Dec 2021

    Boasting over a 1400 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.

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  3. Join us for the launch session of the WFA trends report highlighting the current state of diversity and inclusion in the marketing industry.

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  4. There are many reasons WFA members have hesitated to communicate around their sustainability efforts: The risk of exposing themselves in other areas of the business. Coming across as lacking authenticity. Inadvertently greenwashing. Or simply because they do not see the potential business benefit.

    More information Register for this meeting

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You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

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