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I subscribeRetail media is the biggest ad spend story in 2024, creating new challenges for advertisers as Tom Ashby, Global Lead, Media…
WFA member benchmark exploring how members are structuring programmatic models
TV inflation cools globally, and particularly in the US, but growth in retail media is fuelling higher prices around the world. Tom…
Discover the Future of Cross-Media Measurement
Hear the authors of the groundbreaking report discuss their findings into the state of programmatic media, with key actions for…
Discover the Future of Cross-Media Measurement
21 December 2023, an update on the article published below on 29 November 2023: since we shared our initial…
Neither global economies nor politics today are in a particularly stable position. But big brands are expecting to increase their…
An in-depth overview of recent privacy developments in India impacting brand advertisers.
Overview of Capability Forum held remotely on 12th October 2023.
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
WFA’s Global Alliance for Responsible Media (GARM) releases Volume Five of the Aggregated Measurement Report. As a part of…
WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
For global/regional Chief Marketing Officers
This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
Meeting for global/regional media directors or similar
This meeting is for WFA DEI Community members only.
Profesionales de la industria de toda América Latina se reunirán en Buenos Aires para compartir y aprender sobre el futuro del marketing en la región.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.