Media Governance & Guardianship
Media Governance & Guardianship
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Ad fraud & verificationMedia transparencySwiss advertisers advise on identifying real clicks
Read more about "Swiss advertisers advise on identifying real clicks"Association of Swiss Advertisers launches whitepaper on classifying ad impressions
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Audience measurementMarketing technologyData & analyticsMarketing technologyDriving brand value with emotional intelligence in content
Read more about "Driving brand value with emotional intelligence in content"This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.
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Brand safetyBrand safetyMarketing leaders take action on harmful online content
Read more about "Marketing leaders take action on harmful online content"Global Alliance for Responsible Media launches solutions to improve digital safety
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ProgrammaticMarketing operationsOrganisation & structureWebinar: In-housing Programmatic Media Success
Read more about "Webinar: In-housing Programmatic Media Success"This webinar covers how to make the decision on what model of in-housing is best for your business. In addition, it covers how the…
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Brand safetyBrand safetyThe GARM Working Charter: Priorities for Uncommon Collaboration
Read more about "The GARM Working Charter: Priorities for Uncommon Collaboration"This document is our cross-industry industry alliance’s working charter. It represents our current and shared agreements on…
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ChannelsMarketing procurementBenchmark: Developments in the Russian media market
Read more about "Benchmark: Developments in the Russian media market"This WFA member benchmark covers recent developments in the Russian media market, specifically new commercial policies and the push…
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Audience measurementMedia measurementThe UK launches cross-media measurement programme
Read more about "The UK launches cross-media measurement programme"ISBA puts Cross Media Research Group principles to the test
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Media governanceJapan unveils declaration on digital advertising
Read more about "Japan unveils declaration on digital advertising"JAA declaration aims to develop a better digital experience and relationship with consumers and a more sustainable media…
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Brand safetyDigital policyBrand safetySelf-regulationData collection & privacyDGX meeting overview (November 2019)
Read more about "DGX meeting overview (November 2019)"Overview of the Digital Governance Exchange (DGX) meeting held on 14 November, 2019 in London.
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Brand safetyBrand safetyWFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum
GARM is now a flagship project of the WEF
Media governanceMarketing operationsMarketing procurementSurvey: Media Planning & Buying Management Tools
Read more about "Survey: Media Planning & Buying Management Tools"A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by…
ChannelsAgency remuneration & contractsKPIs to consider when buying on TV in the MEA region
Read more about "KPIs to consider when buying on TV in the MEA region"WFA member benchmark on common KPIs brands look at when buying on TV for the MEA region (or Middle East).
Upcoming events
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3rd party cookies have long been a key way of collecting data for targeting ads. But now their future seems uncertain due to changes in regulation and increasing restrictions imposed by browsers.
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For global/regional marketing and connection planning leaders
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WFA Webinar: Social Commerce in China - Content, Conversations & Consumers
Remote Belgium
03 Mar 2020
With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to social commerce to fuel their next phase of growth.
Buying and selling on social media apps have become commonplace in China and consumers of today are better informed, sophisticated and particular about what they like. “Casual shopping” is on the rise, driven by the 5Cs; namely content, customer voice, convenience, conversation and commerce.
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WFA Webinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol
Remote Belgium
12 Mar 2020
The Responsible Marketing Pact aims to reduce minors’ exposure to alcohol marketing, limit the appeal of alcohol marketing to minors, and strive to ensure minors’ social media experience is free from alcohol ads.
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