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I subscribeWFA’s Global Alliance for Responsible Media (GARM) releases Volume Five of the Aggregated Measurement Report. As a part of…
Brands face unprecedented risks and will need the right processes and tools to negotiate these challenges. Will Gilroy, WFA Director…
Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 5th of July…
Meeting overview and agenda from the Media Forum on the 8th of June 2023.
Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…
The ‘Media Contract Guidance for Advertisers: Focus on China' empowers advertisers in China to navigate unique transparency…
WFA CEO, Stephan Loerke, offers his verdict on WFA Global Marketer Week in…
Responsible Marketing Frameworks are becoming increasingly critical for brands. WFA ran a survey during the beginning of 2023…
WFA National Associations Council members discussed the leadership role of national associations in helping their members and the…
Since early 2021, our advertiser-led, multi-stakeholder programme ‘Halo’ has been breathing life into a new…
The Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies 5 priority areas covering…
Join our live Q&A session to understand how Meta is implementing the Digital Services Act and how it will impact advertising on its services.
Are we seeing genuine innovation or just greater efficiency?
WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on greenwashing and the upcoming EU proposal on the substantiation of green claims.
This meeting is open to WFA national association members
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.
For senior marketers that lead or are involved in the capability building of their marketing teams
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.