Media Governance & Guardianship
Media Governance & Guardianship
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Media governanceProgrammaticData collection & privacySpotlight: Preparing for digital media’s privacy-first future | Episode 2
Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 2"The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
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Ad fraud & verificationAudience measurementBrand safetyMedia transparencyBrand safetySpotlight: An update on MRC’s mission to audit audience measurement and digital platforms
Read more about "Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms"MRC updates WFA members on the factors behind Nielsen losing their MRC accreditation in the US, as well as a status on key…
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ChannelsMedia measurementData-driven marketingMarketing effectivenessBenchmark on Campaign Monitoring Best Practices
Read more about "Benchmark on Campaign Monitoring Best Practices"WFA benchmark for a member looking at Campaign Monitoring Best Practices.
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Brand safetyBrand safetyWebinar: How national associations can get involved in GARM
Read more about "Webinar: How national associations can get involved in GARM"In this webinar, we discuss the critical role of national advertiser associations in the Global Alliance for Responsible Media…
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Media governanceMarketing lawBriefing: New Mexican media transparency law
Read more about "Briefing: New Mexican media transparency law"A new Mexican Media Transparency Law was published in the Federal Official Diary on April 30th, 2021 and goes into effect in early…
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Media governanceMarketing operationsThe Media Capability Gap
Read more about "The Media Capability Gap"A research report on the anatomical structures and priorities of the client-side media department.
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Brand safetyBrand safetyData-driven marketingThe Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future
Read more about "The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future"A curated list of WFA resources to inform and shape your strategy
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ChannelsSpotlight: Navigating global media demand and pricing – 2021, 2022 & beyond
Read more about "Spotlight: Navigating global media demand and pricing – 2021, 2022 & beyond"Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of…
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Media governanceProgrammaticData collection & privacySpotlight: Preparing for digital media’s privacy-first future
Read more about "Spotlight: Preparing for digital media’s privacy-first future"The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
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ChannelsMedia Forum China Meeting Overview (May 2021)
Read more about "Media Forum China Meeting Overview (May 2021)"Overview of the Media Forum held on 20 May, 2021.
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Brand safetyBrand safetyGARM Aggregated Measurement Report - April 2021
Read more about "GARM Aggregated Measurement Report - April 2021"The first Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across seven platforms, including…
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ProgrammaticWFA position paper on the EU Digital Markets Act
Read more about "WFA position paper on the EU Digital Markets Act"WFA’s position paper on the Digital Markets Act, a proposed legislation aimed at addressing the market power of large online…
Upcoming events
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For senior marketers that lead or are involved in the capability building of their marketing teams
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Boasting over a 1200 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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Meeting for global/regional media directors or similar
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Open to all GARM members
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
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- See and act on the bigger picture