Media Governance & Guardianship

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Media Governance & Guardianship

  1.    WFA Outlook report: Media inflation set to rise in 2025 and 2026
    Audience measurementChannelsMedia governanceMedia transparencyProgrammatic

    WFA Outlook report: Media inflation set to rise in 2025 and 2026
    Open to WFA members only

    9 out of 10 top global markets expected to see prices rise more than in 2024.

    Read more about "WFA Outlook report: Media inflation set to rise in 2025 and 2026"
  2.    Halo CMM Community Townhall Meeting
    Audience measurementBrand safetyMedia governanceBrand safety

    Halo CMM Community Townhall Meeting

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  3.    Halo CMM Community Townhall Meeting
    Audience measurementBrand safetyMedia governanceBrand safety

    Halo CMM Community Townhall Meeting

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  4.    Are you retail media ready?
    Channels

    Are you retail media ready?
    Open to WFA members only

    Retail media is the biggest ad spend story in 2024, creating new challenges for advertisers as Tom Ashby, Global Lead, Media…

    Read more about "Are you retail media ready?"
  5.    Benchmark: Programmatic models
    ProgrammaticMarketing procurement

    Benchmark: Programmatic models

    WFA member benchmark exploring how members are structuring programmatic models

    Read more about "Benchmark: Programmatic models"
  6.    Media price inflation falls marginally in WFA’s Outlook poll of predictions
    Audience measurementChannelsMedia governanceMedia transparencyProgrammaticMedia measurement

    Media price inflation falls marginally in WFA’s Outlook poll of predictions

    TV inflation cools globally, and particularly in the US, but growth in retail media is fuelling higher prices around the world. Tom…

    Read more about "Media price inflation falls marginally in WFA’s Outlook poll of predictions"
  7.    Halo CMM Community Townhall Meeting
    Audience measurementBrand safetyMedia governanceBrand safety

    Halo CMM Community Townhall Meeting

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  8.    Spotlight: ANA Programmatic Media Supply Chain Study
    ProgrammaticMedia literacy

    Spotlight: ANA Programmatic Media Supply Chain Study

    Hear the authors of the groundbreaking report discuss their findings into the state of programmatic media, with key actions for…

    Read more about "Spotlight: ANA Programmatic Media Supply Chain Study"
  9.    Halo CMM Community Townhall Meeting
    Audience measurementBrand safetyMedia governanceBrand safety

    Halo CMM Community Townhall Meeting

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  10.    WFA response to Adalytics report on Google Search advertising
    Brand safetyMedia transparencyBrand safety

    WFA response to Adalytics report on Google Search advertising
    Open to WFA members only

    Please note that GARM was discontinued on August 8. See more here.

    21 December 2023, an update on the article published…

    Read more about "WFA response to Adalytics report on Google Search advertising"
  11.    Media budgets are on the rise, finds WFA and Ebiquity annual research
    Media governance

    Media budgets are on the rise, finds WFA and Ebiquity annual research

    Neither global economies nor politics today are in a particularly stable position. But big brands are expecting to increase their…

    Read more about "Media budgets are on the rise, finds WFA and Ebiquity annual research"
  12.    Privacy Spotlight: India
    Media governanceProgrammaticData collection & privacy

    Privacy Spotlight: India

    An in-depth overview of recent privacy developments in India impacting brand advertisers.

    Read more about "Privacy Spotlight: India"

Our upcoming events

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  1. This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    More information Register for this meeting

  2. This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    More information Register for this meeting

  3. AI Community Meeting - London (in person)

    London United Kingdom

    14 Nov 2024

    WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective and responsible way.

    More information Register for this meeting

  4. Hear more on how the changes in the media ecosystem have impacted on media agency remuneration, and steps advertisers are taking. 

    More information Register for this meeting

  5. External Event: ProcureCon Marketing

    California United States

    18 Nov 2024

    Taking place on 18 - 20 November, 2024, ProcureCon Marketing is the only online conference for Marketing Procurement Decision Makers from Europe’s top marketing spenders.

    More information Register for this meeting

  6. Join us for as we look back on an eventful year in marketing in partnership with Creative Equals

    More information Register for this meeting

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