Media Governance & Guardianship

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Media Governance & Guardianship

  1.    Six partner predictions for 2021
    Media transparencyAgency managementAgency rostersMarketing capabilitiesMarketing operationsOrganisation & structure

    Six partner predictions for 2021

    Six of WFA’s strategic partners share their views on what will define marketing for the year…

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  2.    10 Predictions for 2021
    Media governanceSelf-regulationMarketing capabilitiesMarketing operationsMarketing procurementOrganisation & structure

    10 Predictions for 2021

    It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the…

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  3.    The end of the cookie
    Ad fraud & verificationData collection & privacyData-driven marketing

    The end of the cookie

    Advertisers need to prepare to remodel their approach to data-driven marketing. WFA's Director of Global Media Services, Matt Green,…

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  4.    How ‘viewable’ is your market? 10 trillion impressions provide some answers
    Ad fraud & verification

    How ‘viewable’ is your market? 10 trillion impressions provide some answers

    In 2019, WFA invited key verification suppliers to join forces and participate in an exercise to share market-by-market data on…

    Read more about "How ‘viewable’ is your market? 10 trillion impressions provide some answers"
  5.    Industry experts on the next steps for brand safety
    Brand safetyBrand safety

    Industry experts on the next steps for brand safety

    The new agreement on harmful content in the digital space achieved within the Global Alliance for Responsible Media highlights…

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  6.    Webinar: Where do great ads thrive?
    Brand safetyChannelsBrand safetyMarketing operationsOrganisation & structure

    Webinar: Where do great ads thrive?

    In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?

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  7.    A marketer's checklist on mitigating ad fraud
    Ad fraud & verification

    A marketer's checklist on mitigating ad fraud

    Following the recent WFA webinar on ad fraud, and in particular bots, good and bad, Integral Ad Science (IAS) shared their six steps…

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  8.    Webinar: Live-streaming & E-commerce
    ChannelsMarketing operationsMarketing technologyMarketing technology

    Webinar: Live-streaming & E-commerce

    This webinar provides best practice in strategy and execution, case studies on how marketers and social platforms are using live…

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  9.    Webinar: The Low Touch Economy
    ChannelsMarketing operationsOrganisation & structure

    Webinar: The Low Touch Economy

    Join guest speaker Nick De Mey, Insights lead & Co-founder of Board of Innovation, as we focus on recovery in a world with…

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  10.    Programmatic Data & Technology (2020)
    ProgrammaticMarketing technologyData-driven marketingMarketing technology

    Programmatic Data & Technology (2020)

    The fourth wave of WFA's programmatic research looks into how members are employing programmatic advertising and how this sector has…

    Read more about "Programmatic Data & Technology (2020)"
  11.    Webinar: Navigating global media pricing in 2020
    ChannelsMedia governanceMarketing operations

    Webinar: Navigating global media pricing in 2020

    Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into media pricing trends in the second half of…

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  12.    Benchmark: AI ad creative audit solution providers
    ChannelsMarketing technologyMarketing technology

    Benchmark: AI ad creative audit solution providers

    WFA benchmark on possible vendors who could provide creative auditing services.

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Upcoming events

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  1. The demise of the third party cookie this year, plus reductions in identifiers such as Apple’s IDFA, are making it increasingly hard to track consumers across digital media. 

    More information Register for this meeting

  2. For Global/Regional Senior Markerters

    More information Register for this meeting

  3. In this NAC meeting, we will have an open discussion on national associations’ priorities, challenges and plans for 2021.

    More information Register for this meeting

  4. A closer look at the latest regulatory trends to restrict marketing to children around the world.

    More information Register for this meeting

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You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

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