Media Governance & Guardianship
Media Governance & Guardianship - Highlights
Webinar+: Programmatic supply-chain transparency
Webinar: A Marketer's guide to digital ad fraud
Brand safety in the COVID-19 era
Webinar: The evolution of digital standards
GARM: Small steps and big leaps in pursuit of online safety
Media Governance & Guardianship
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Ad fraud & verificationHow ‘viewable’ is your market? 10 trillion impressions provide some answers
Read more about "How ‘viewable’ is your market? 10 trillion impressions provide some answers"In 2019, WFA invited key verification suppliers to join forces and participate in an exercise to share market-by-market data on…
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Brand safetyBrand safetyIndustry experts on the next steps for brand safety
Read more about "Industry experts on the next steps for brand safety"The new agreement on harmful content in the digital space achieved within the Global Alliance for Responsible Media highlights…
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Brand safetyChannelsBrand safetyMarketing operationsOrganisation & structureWebinar: Where do great ads thrive?
Read more about "Webinar: Where do great ads thrive?"In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?
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Ad fraud & verificationA marketer's checklist on mitigating ad fraud
Read more about "A marketer's checklist on mitigating ad fraud"Following the recent WFA webinar on ad fraud, and in particular bots, good and bad, Integral Ad Science (IAS) shared their six steps…
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ChannelsMarketing operationsMarketing technologyMarketing technologyWebinar: Live-streaming & E-commerce
Read more about "Webinar: Live-streaming & E-commerce"This webinar provides best practice in strategy and execution, case studies on how marketers and social platforms are using live…
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ChannelsMarketing operationsOrganisation & structureWebinar: The Low Touch Economy
Read more about "Webinar: The Low Touch Economy"Join guest speaker Nick De Mey, Insights lead & Co-founder of Board of Innovation, as we focus on recovery in a world with…
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ProgrammaticMarketing technologyData-driven marketingMarketing technologyProgrammatic Data & Technology (2020)
Read more about "Programmatic Data & Technology (2020)"The fourth wave of WFA's programmatic research looks into how members are employing programmatic advertising and how this sector has…
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ChannelsMedia governanceMarketing operationsWebinar: Navigating global media pricing in 2020
Read more about "Webinar: Navigating global media pricing in 2020"Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into media pricing trends in the second half of…
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ChannelsMarketing technologyMarketing technologyBenchmark: AI ad creative audit solution providers
Read more about "Benchmark: AI ad creative audit solution providers"WFA benchmark on possible vendors who could provide creative auditing services.
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ChannelsAgency remuneration & contractsBenchmark: Agency barter
Read more about "Benchmark: Agency barter"This benchmark examines the usage of agency barter & principal buying/trading offerings.
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Brand safetyChannelsBrand safetyAgency rostersCOVID Compendium for Global Marketers
Read more about "COVID Compendium for Global Marketers"What actions are brands taking around the world? WFA has compiled stories from around the world from marketers, for marketers.
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Brand safetyBrand safetyAdvertisers demand transparency and clarity around platforms’ content policies
Read more about "Advertisers demand transparency and clarity around platforms’ content policies"Statement by WFA CEO, Stephan Loerke
Upcoming events
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Follow up session on competition and digital advertising
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International Food and Beverage Alliance
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With the ambition to revolutionise the practice and perception of their discipline, WFA’s Global Sourcing Board has been working on different hot marketing procurement topics over the past year and is now delighted to host a series of 60-minute live sessions where attendees can ask the questions of their choice.
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Global trends, local perspectives
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
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