Media Governance & Guardianship

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Media Governance & Guardianship

  1.    Spotlight: Preparing for digital media’s privacy-first future
    Media governanceProgrammaticData collection & privacy

    Spotlight: Preparing for digital media’s privacy-first future

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

    Read more about "Spotlight: Preparing for digital media’s privacy-first future"
  2.    Media Forum China Meeting Overview (May 2021)
    Channels

    Media Forum China Meeting Overview (May 2021)

    Overview of the Media Forum held on 20 May, 2021.

    Read more about "Media Forum China Meeting Overview (May 2021)"
  3.    GARM Aggregated Measurement Report - April 2021
    Brand safetyBrand safety

    GARM Aggregated Measurement Report - April 2021

    The first Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across seven platforms, including…

    Read more about "GARM Aggregated Measurement Report - April 2021"
  4.    WFA position paper on the EU Digital Markets Act
    Programmatic

    WFA position paper on the EU Digital Markets Act

    WFA’s position paper on the Digital Markets Act, a proposed legislation aimed at addressing the market power of large online…

    Read more about "WFA position paper on the EU Digital Markets Act"
  5.    Spotlight: Building Your Brand in an eCommerce Environment
    ChannelsMarketing capabilitiesMarketing operationsMarketing effectiveness

    Spotlight: Building Your Brand in an eCommerce Environment

    Amidst the hustle and buzz of livestreaming, shoppertainment and blockbuster single-day shopping sprees, what do brands need to…

    Read more about "Spotlight: Building Your Brand in an eCommerce Environment"
  6.    Media Forum Meeting Overview (February 2021)
    Media transparencyMarketing technologyData-driven marketingMarketing technology

    Media Forum Meeting Overview (February 2021)

    Overview of the Media Forum held on 18 February, 2021.

    Read more about "Media Forum Meeting Overview (February 2021)"
  7.    #BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?
    Brand safetyDigital policyBrand safetyValue of advertisingDiversity & Inclusion

    #BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?

    A virtual event for anyone interested in how marketing can be a force for good

    Read more about "#BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?"
  8.    Benchmark: Global Budget setting & use of working/non-working ratios
    Media governanceOrganisation & structure

    Benchmark: Global Budget setting & use of working/non-working ratios

    Member benchmark on enterprise marketing budgets and the use of 'working' vs 'non-working' spend ratios.

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  9.    Spotlight: Digital media and the demise of identity
    Audience measurementChannelsProgrammatic

    Spotlight: Digital media and the demise of identity

    The demise of the third party cookie this year, plus reductions in identifiers such as Apple’s IDFA, are making it…

    Read more about "Spotlight: Digital media and the demise of identity"
  10.    Six partner predictions for 2021
    Media transparencyAgency managementAgency rostersMarketing capabilitiesMarketing operationsOrganisation & structure

    Six partner predictions for 2021

    Six of WFA’s strategic partners share their views on what will define marketing for the year…

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  11.    10 Predictions for 2021
    Media governanceSelf-regulationMarketing capabilitiesMarketing operationsMarketing procurementOrganisation & structure

    10 Predictions for 2021

    It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the…

    Read more about "10 Predictions for 2021"
  12.    The end of the cookie
    Ad fraud & verificationData collection & privacyData-driven marketing

    The end of the cookie

    Advertisers need to prepare to remodel their approach to data-driven marketing. WFA's Director of Global Media Services, Matt Green,…

    Read more about "The end of the cookie"

Upcoming events

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  1. DSA Task Force

    22 Jun 2021

    WFA’s DSA task force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU Digital Services Act and Digital Markets Act

    More information Register for this meeting

  2. Insight Forum

    23 Jun 2021

    For global/regional market research and consumer insight specialists

    More information Register for this meeting

  3. Open to all GARM members

    More information Register for this meeting

  4.   Meeting for global/regional media directors or similar

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