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I subscribeMeeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023
In times of uncertainty, marketers must use their skills to lead the way. WFA CEO, Stephan Loerke, reflects on the success stories…
WFA benchmark on In-housing Digital Media, from an agency point of view
Meeting overview and presentations from WFA’s Remote Media Forum on the 7th of December 2022
Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 8th of November 2022
The current drive for smarter cross-media measurement is starting to bear fruit in key markets. Matt Green, Director, Global Media…
Programmatic has the potential to be a useful advertising tool…but certain challenges, often linked to transparency, stand in…
The Global Alliance for Responsible Media (GARM) has been working hard over the last three years to help marketers protect brand…
It’s worth reminding ourselves why brand safety matters and how global advertisers have taken the lead in trying to make…
GARM’s focused view on social media content enforcement data shows increased action on war and weaponry with the ongoing War…
The Global Alliance for Responsible Media (GARM) is an advertiser-led cross-industry effort to remove harmful content from…
One key measurement metric which has gained a lot of traction is “Attention” and a willingness from brands to shift…
For global/regional market research and consumer insight specialists
If you want to get a comprehensive understanding of privacy developments in the US in 2023 and beyond then join us for this one-hour webinar.
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
Inspiration for the media and marketing agenda in 2023.
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
Open to all GARM members
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"You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard