Media Governance & Guardianship
Media Governance & Guardianship
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Media transparencyAgency managementAgency rostersMarketing capabilitiesMarketing operationsOrganisation & structureSix partner predictions for 2021
Read more about "Six partner predictions for 2021"Six of WFA’s strategic partners share their views on what will define marketing for the year…
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Media governanceSelf-regulationMarketing capabilitiesMarketing operationsMarketing procurementOrganisation & structure10 Predictions for 2021
Read more about "10 Predictions for 2021"It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the…
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Ad fraud & verificationData collection & privacyData-driven marketingThe end of the cookie
Read more about "The end of the cookie"Advertisers need to prepare to remodel their approach to data-driven marketing. WFA's Director of Global Media Services, Matt Green,…
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Ad fraud & verificationHow ‘viewable’ is your market? 10 trillion impressions provide some answers
Read more about "How ‘viewable’ is your market? 10 trillion impressions provide some answers"In 2019, WFA invited key verification suppliers to join forces and participate in an exercise to share market-by-market data on…
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Brand safetyBrand safetyIndustry experts on the next steps for brand safety
Read more about "Industry experts on the next steps for brand safety"The new agreement on harmful content in the digital space achieved within the Global Alliance for Responsible Media highlights…
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Brand safetyChannelsBrand safetyMarketing operationsOrganisation & structureWebinar: Where do great ads thrive?
Read more about "Webinar: Where do great ads thrive?"In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?
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Ad fraud & verificationA marketer's checklist on mitigating ad fraud
Read more about "A marketer's checklist on mitigating ad fraud"Following the recent WFA webinar on ad fraud, and in particular bots, good and bad, Integral Ad Science (IAS) shared their six steps…
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ChannelsMarketing operationsMarketing technologyMarketing technologyWebinar: Live-streaming & E-commerce
Read more about "Webinar: Live-streaming & E-commerce"This webinar provides best practice in strategy and execution, case studies on how marketers and social platforms are using live…
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ChannelsMarketing operationsOrganisation & structureWebinar: The Low Touch Economy
Read more about "Webinar: The Low Touch Economy"Join guest speaker Nick De Mey, Insights lead & Co-founder of Board of Innovation, as we focus on recovery in a world with…
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ProgrammaticMarketing technologyData-driven marketingMarketing technologyProgrammatic Data & Technology (2020)
Read more about "Programmatic Data & Technology (2020)"The fourth wave of WFA's programmatic research looks into how members are employing programmatic advertising and how this sector has…
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ChannelsMedia governanceMarketing operationsWebinar: Navigating global media pricing in 2020
Read more about "Webinar: Navigating global media pricing in 2020"Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into media pricing trends in the second half of…
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ChannelsMarketing technologyMarketing technologyBenchmark: AI ad creative audit solution providers
Read more about "Benchmark: AI ad creative audit solution providers"WFA benchmark on possible vendors who could provide creative auditing services.
Upcoming events
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The demise of the third party cookie this year, plus reductions in identifiers such as Apple’s IDFA, are making it increasingly hard to track consumers across digital media.
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For Global/Regional Senior Markerters
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In this NAC meeting, we will have an open discussion on national associations’ priorities, challenges and plans for 2021.
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A closer look at the latest regulatory trends to restrict marketing to children around the world.
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture