Media Governance & Guardianship

Media Governance & Guardianship

1. 
   Briefings & position papers

   3 August 2021
   Media governanceMarketing law

   Briefing: New Mexican media transparency law

   WFA

   A new Mexican Media Transparency Law was published in the Federal Official Diary on April 30th, 2021 and goes into effect in early…

   Read more about "Briefing: New Mexican media transparency law"
2. 
   Benchmarks & surveys

   2 August 2021
   Media governanceMarketing operations

   The Media Capability Gap

   WFA, Ebiquity

   A research report on the anatomical structures and priorities of the client-side media department.

   Read more about "The Media Capability Gap"
3. 
   Case studiesBriefings & position papersMaps & infographicsReports & whitepapers

   1 August 2021
   Brand safetyBrand safetyData-driven marketing

   The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future

   WFA, Ranji David

   A curated list of WFA resources to inform and shape your strategy

   Read more about "The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future"
4. 
   Videos & webinars

   1 July 2021
   Channels

   Spotlight: Navigating global media demand and pricing – 2021, 2022 & beyond

   WFA

   Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of…

   Read more about "Spotlight: Navigating global media demand and pricing – 2021, 2022 & beyond"
5. 
   Videos & webinars

   14 June 2021
   Media governanceProgrammaticData collection & privacy

   Spotlight: Preparing for digital media’s privacy-first future

   WFA

   The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

   Read more about "Spotlight: Preparing for digital media’s privacy-first future"
6. 
   Event reports

   25 May 2021
   Channels

   Media Forum China Meeting Overview (May 2021)

   WFA

   Overview of the Media Forum held on 20 May, 2021.

   Read more about "Media Forum China Meeting Overview (May 2021)"
7. 
   Reports & whitepapers

   22 April 2021
   Brand safetyBrand safety

   GARM Aggregated Measurement Report - April 2021

   WFA

   The first Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across seven platforms, including…

   Read more about "GARM Aggregated Measurement Report - April 2021"
8. 
   Briefings & position papers

   9 April 2021
   Programmatic

   WFA position paper on the EU Digital Markets Act

   WFA

   WFA’s position paper on the Digital Markets Act, a proposed legislation aimed at addressing the market power of large online…

   Read more about "WFA position paper on the EU Digital Markets Act"
9. 
   Videos & webinars

   6 April 2021
   ChannelsMarketing capabilitiesMarketing operationsMarketing effectiveness

   Spotlight: Building Your Brand in an eCommerce Environment

   WFA

   Amidst the hustle and buzz of livestreaming, shoppertainment and blockbuster single-day shopping sprees, what do brands need to…

   Read more about "Spotlight: Building Your Brand in an eCommerce Environment"
10. 
    Videos & webinarsEvent reports

    1 April 2021
    Media transparencyMarketing technologyData-driven marketingMarketing technology

    Media Forum Meeting Overview (February 2021)

    WFA

    Overview of the Media Forum held on 18 February, 2021.

    Read more about "Media Forum Meeting Overview (February 2021)"
11. 
    Videos & webinars

    24 March 2021
    Brand safetyDigital policyBrand safetyValue of advertisingDiversity & Inclusion

    #BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?

    WFA

    A virtual event for anyone interested in how marketing can be a force for good

    Read more about "#BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?"
12. 
    Benchmarks & surveys

    2 February 2021
    Media governanceOrganisation & structure

    Benchmark: Global Budget setting & use of working/non-working ratios

    WFA

    Member benchmark on enterprise marketing budgets and the use of 'working' vs 'non-working' spend ratios.

    Read more about "Benchmark: Global Budget setting & use of working/non-working ratios"