Media Governance & Guardianship

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Media Governance & Guardianship

  1.    Are you retail media ready?
    Channels

    Are you retail media ready?
    Open to WFA members only

    Retail media is the biggest ad spend story in 2024, creating new challenges for advertisers as Tom Ashby, Global Lead, Media…

    Read more about "Are you retail media ready?"
  2.    Benchmark: Programmatic models
    ProgrammaticMarketing procurement

    Benchmark: Programmatic models

    WFA member benchmark exploring how members are structuring programmatic models

    Read more about "Benchmark: Programmatic models"
  3.    Media price inflation falls marginally in WFA’s Outlook poll of predictions
    Audience measurementChannelsMedia governanceMedia transparencyProgrammaticMedia measurement

    Media price inflation falls marginally in WFA’s Outlook poll of predictions

    TV inflation cools globally, and particularly in the US, but growth in retail media is fuelling higher prices around the world. Tom…

    Read more about "Media price inflation falls marginally in WFA’s Outlook poll of predictions"
  4.    Halo CMM Community Townhall Meeting
    Audience measurementBrand safetyMedia governanceBrand safety

    Halo CMM Community Townhall Meeting

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  5.    Spotlight: ANA Programmatic Media Supply Chain Study
    ProgrammaticMedia literacy

    Spotlight: ANA Programmatic Media Supply Chain Study

    Hear the authors of the groundbreaking report discuss their findings into the state of programmatic media, with key actions for…

    Read more about "Spotlight: ANA Programmatic Media Supply Chain Study"
  6.    Halo CMM Community Townhall Meeting
    Audience measurementBrand safetyMedia governanceBrand safety

    Halo CMM Community Townhall Meeting

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  7.    WFA response to Adalytics report on Google Search advertising
    Brand safetyMedia transparencyBrand safety

    WFA response to Adalytics report on Google Search advertising

    21 December 2023, an update on the article published below on 29 November 2023: since we shared our initial…

    Read more about "WFA response to Adalytics report on Google Search advertising"
  8.    Media budgets are on the rise, finds WFA and Ebiquity annual research
    Media governance

    Media budgets are on the rise, finds WFA and Ebiquity annual research

    Neither global economies nor politics today are in a particularly stable position. But big brands are expecting to increase their…

    Read more about "Media budgets are on the rise, finds WFA and Ebiquity annual research"
  9.    Privacy Spotlight: India
    Media governanceProgrammaticData collection & privacy

    Privacy Spotlight: India

    An in-depth overview of recent privacy developments in India impacting brand advertisers.

    Read more about "Privacy Spotlight: India"
  10.    Capability Forum Meeting Overview (October 2023)
    ChannelsMarketing capabilities

    Capability Forum Meeting Overview (October 2023)

    Overview of Capability Forum held remotely on 12th October 2023.

    Read more about "Capability Forum Meeting Overview (October 2023)"
  11.    Spotlight: An update on Google’s Privacy Sandbox
    Media governanceProgrammaticData collection & privacy

    Spotlight: An update on Google’s Privacy Sandbox

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

    Read more about "Spotlight: An update on Google’s Privacy Sandbox"
  12.    New insights on platform safety trends through GARM’s latest measurement report
    Brand safetyBrand safety

    New insights on platform safety trends through GARM’s latest measurement report

    WFA’s Global Alliance for Responsible Media (GARM) releases Volume Five of the Aggregated Measurement Report. As a part of…

    Read more about "New insights on platform safety trends through GARM’s latest measurement report"

Our upcoming events

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  1. AI Community

    17 Sep 2024

    WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.

    More information Register for this meeting

  2. For global/regional Chief Marketing Officers

    More information Register for this meeting

  3. This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.

    More information Register for this meeting

  4. Media Forum

    19 Sep 2024

    Meeting for global/regional media directors or similar

    More information Register for this meeting

  5. DEI Community Call

    19 Sep 2024

  6. Reunión Regional WFA LATAM 2024

    Buenos Aires Argentina

    23 Sep 2024

    Profesionales de la industria de toda América Latina se reunirán en Buenos Aires para compartir y aprender sobre el futuro del marketing en la región.

    More information Register for this meeting

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