Media Governance & Guardianship

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Media Governance & Guardianship

  1.    New insights on platform safety trends through GARM’s latest measurement report
    Brand safetyBrand safety

    New insights on platform safety trends through GARM’s latest measurement report

    WFA’s Global Alliance for Responsible Media (GARM) releases Volume Five of the Aggregated Measurement Report. As a part of…

    Read more about "New insights on platform safety trends through GARM’s latest measurement report"
  2.    The risks are rising for big brands
    Brand safetyBrand safety

    The risks are rising for big brands

    Brands face unprecedented risks and will need the right processes and tools to negotiate these challenges. Will Gilroy, WFA Director…

    Read more about "The risks are rising for big brands"
  3.    WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023
    Media measurementMarketing effectiveness

    WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023

    Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 5th of July…

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  4.    Media Forum Overview – Taking a Deeper Dive into Retail Media
    ChannelseCommerceRetail MediaOrganisation & structure

    Media Forum Overview – Taking a Deeper Dive into Retail Media

    Meeting overview and agenda from the Media Forum on the 8th of June 2023.

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  5.    Media Forum Overview - Global Marketer Week Istanbul 2023
    Ad fraud & verificationAudience measurementBrand safetyMedia governanceMedia transparencyProgrammaticDigital policyBrand safetyMedia measurementValue of advertisingDiversity & InclusioneCommerceRetail MediaOrganisation & structure

    Media Forum Overview - Global Marketer Week Istanbul 2023

    Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.

    Read more about "Media Forum Overview - Global Marketer Week Istanbul 2023"
  6.    My five takeaways from Cannes 2023
    Media governanceProgrammaticDiversity & InclusionCreativityBrand purposeMarketing technologyMedia transformationMarketing technology

    My five takeaways from Cannes 2023

    This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…

    Read more about "My five takeaways from Cannes 2023"
  7.    Media Contract Guidance for Advertisers: Focus on China
    Media governanceMedia transparency

    Media Contract Guidance for Advertisers: Focus on China

    The ‘Media Contract Guidance for Advertisers: Focus on China' empowers advertisers in China to navigate unique transparency…

    Read more about "Media Contract Guidance for Advertisers: Focus on China"
  8.    “We’re going to have to be amazingly humble”
    Brand safetyMedia governanceBrand safetyMarketing lawBrand purposeBrand reputationMarketing operationsMedia transformation

    “We’re going to have to be amazingly humble”

    WFA CEO, Stephan Loerke, offers his verdict on WFA Global Marketer Week in…

    Read more about "“We’re going to have to be amazingly humble”"
  9.    WFA Survey: Responsible Marketing Frameworks
    Brand safetyDigital policyBrand safetyFood marketingSelf-regulationMarketing to childrenDiversity & InclusionMarketing law

    WFA Survey: Responsible Marketing Frameworks

    Responsible Marketing Frameworks are becoming increasingly critical for brands. WFA ran a survey during the beginning of 2023…

    Read more about "WFA Survey: Responsible Marketing Frameworks"
  10.    National industry associations from 25 countries gather in Istanbul
    Brand safetyBrand safetyMedia measurementDiversity & Inclusion

    National industry associations from 25 countries gather in Istanbul

    WFA National Associations Council members discussed the leadership role of national associations in helping their members and the…

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  11.    An update on the advertisers’ approach to cross-media measurement
    Media measurement

    An update on the advertisers’ approach to cross-media measurement

    Since early 2021, our advertiser-led, multi-stakeholder programme ‘Halo’ has been breathing life into a new…

    Read more about "An update on the advertisers’ approach to cross-media measurement"
  12.    WFA issues Global Media Charter 3.0
    Brand safetyBrand safetyMedia measurementMedia literacyMedia InnovationNew Media OpportunitiesBrand purposeBrand reputation

    WFA issues Global Media Charter 3.0

    The Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies 5 priority areas covering…

    Read more about "WFA issues Global Media Charter 3.0"

Our upcoming events

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  1. Join our live Q&A session to understand how Meta is implementing the Digital Services Act and how it will impact advertising on its services.

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  2. Are we seeing genuine innovation or just greater efficiency?

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  3. WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on greenwashing and the upcoming EU proposal on the substantiation of green claims.

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  4. This meeting is open to WFA national association members 

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  5. The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.

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  6. For senior marketers that lead or are involved in the capability building of their marketing teams

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