Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

Browse through the themes below or filter by topics.

All knowledge & updates

  1.    Brazil elects new board

    Brazil elects new board

    ABA’s National Board, Superior Council, Rio Chapter and Committee Chairs shuffled

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  2.    Turkey welcomes new executive committee

    Turkey welcomes new executive committee

    Colgate-Palmolive’s Ahmet Pura re-elected as RVD chairman

    Read more about "Turkey welcomes new executive committee"
  3.    Data Ethics Board meeting overview (March 2020)
    Digital policyData collection & privacy

    Data Ethics Board meeting overview (March 2020)

    Overview of the Data Ethics Board meeting held on 12 March 2020.

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  4.    Survey: Global Category Management - Displays & Point-of-Sale
    Agency managementProductionMarketing procurement

    Survey: Global Category Management - Displays & Point-of-Sale

    WFA Sourcing Forum survey on how members are managing challenges connected to Displays and Point-of-Sale (POS).

    Read more about "Survey: Global Category Management - Displays & Point-of-Sale"
  5.    WFA amendment suggestions on EU ePrivacy Regulation
    Digital policyData collection & privacy

    WFA amendment suggestions on EU ePrivacy Regulation

    These are WFA’s amendment suggestions on the revision of the EU ePrivacy Directive.

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  6.    ePrivacy task force Meeting Overview (March 2020, Brussels)
    Digital policyData collection & privacy

    ePrivacy task force Meeting Overview (March 2020, Brussels)

    Meeting materials for WFA members from the PAG ePrivacy task force meeting on March 2020.

    Read more about "ePrivacy task force Meeting Overview (March 2020, Brussels)"
  7.    Mind the Gap - 2020
    Audience measurementChannelsMarketing effectiveness

    Mind the Gap - 2020

    The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether…
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  8.    Food Marketing to Kids - Heatmap
    Digital policyFood marketingMarketing to childrenMarketing law

    Food Marketing to Kids - Heatmap

    An overview of regulatory pressures across the world on food and non-alcoholic beverage marketing to children. Last update:…

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  9.    Benchmark: Creative agencies in EMEA and APAC
    Agency evaluation & performanceAgency rostersCreativity

    Benchmark: Creative agencies in EMEA and APAC

    This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.

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  10.    Benchmark: Covid-19 Impact on Marketing
    Organisation & structure

    Benchmark: Covid-19 Impact on Marketing

    This WFA member benchmark covers how members are reacting to the Covid-19 crisis and if/how it has impacted their marketing…

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  11.    Webinar: Social Commerce in China
    Brand safetyChannelsBrand safetyInfluencers

    Webinar: Social Commerce in China

    With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to…

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  12.    2020: “They say time changes things, but you actually have to change them yourself” (Andy Warhol)
    Organisation & structure

    2020: “They say time changes things, but you actually have to change them yourself” (Andy Warhol)

    A recent member survey helped WFA identify the marketers' top priorities for 2020. Rob Dreblow analyses the top five.

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