Knowledge - page 2

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Educating all on racial inequity and bias

    Educating all on racial inequity and bias

    Walmart US works with the Racial Equity Institute (REI) to offer training that examines the history of race in America as well as…

    Read more about "Educating all on racial inequity and bias"
  2.    WFA Policy Tracker
    Digital policyAd blockingAlcohol marketingFood marketingSelf-regulationValue of advertisingMarketing to childrenMarketing law

    WFA Policy Tracker

    WFA's EU Policy Tracker provides an update on all latest developments and WFA activities regarding the most relevant EU legislative…

    Read more about "WFA Policy Tracker"
  3.    Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)
    Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safetyCreativityGamingMedia InnovationNew Media OpportunitiesDigital transformationMarketing technologyMarketing technology

    Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)

    Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May…

    Read more about "Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)"
  4.    Challenging the stigma around disability

    Challenging the stigma around disability

    Barclay’s This is Me initiative challenges the stigma around disability and mental health in the…

    Read more about "Challenging the stigma around disability"
  5.    Setting goals and targets on Disability Inclusion

    Setting goals and targets on Disability Inclusion

    Over 15% of the global population live with a disability, but they are still the largest under-represented group in the world. To…

    Read more about "Setting goals and targets on Disability Inclusion"
  6.    Supporting employees balance work and life responsibilities

    Supporting employees balance work and life responsibilities

    Kellogg’s Work + Family Hub provides a one-stop-shop to help support employees balance work and life responsibilities,…

    Read more about "Supporting employees balance work and life responsibilities"
  7.    Adopting policies that benefit all caregivers

    Adopting policies that benefit all caregivers

    Companies should think of adopting policies that benefit parents and employees providing care to aging or sick relatives alike.

    Read more about "Adopting policies that benefit all caregivers"
  8.    Making DEI a top area of focus

    Making DEI a top area of focus

    To stand any chance of fighting inequality through inclusive business and branding, we need leaders who will drive ED&I…

    Read more about "Making DEI a top area of focus"
  9.    Setting up country-specific ERGs

    Setting up country-specific ERGs

    It's challenging and isolating to be the 'only person like you' in a company, and Employees Resource Groups can provide invaluable…

    Read more about "Setting up country-specific ERGs"
  10.    WFA feedback to the EU Commission on ‘greenwashing’ ban proposal

    WFA feedback to the EU Commission on ‘greenwashing’ ban proposal

    WFA’s feedback to the European Commission on the Proposal for a Directive on Empowering Consumers for the Green Transition, a…

    Read more about "WFA feedback to the EU Commission on ‘greenwashing’ ban proposal"
  11.    Tech & tools in marketing procurement
    Marketing procurement

    Tech & tools in marketing procurement

    This WFA report written in partnership with Flock Associates – The Marketing Transformation Company, explored…

    Read more about "Tech & tools in marketing procurement"
  12.    Spotlight: Counting the (Carbon) Cost
    Brand purpose

    Spotlight: Counting the (Carbon) Cost

    With sustainability increasingly becoming a key priority for advertisers, the measurement of their carbon footprint and the…

    Read more about "Spotlight: Counting the (Carbon) Cost"
  13.    Sourcing Forum meeting overview (May 2022)
    Marketing procurement

    Sourcing Forum meeting overview (May 2022)

    Overview of the Sourcing Forum held remotely on May 25, 2022.

    Read more about "Sourcing Forum meeting overview (May 2022)"
  14.    WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp
    Brand purposeBrand reputationData-driven marketingMarketing effectiveness

    WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp

    WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of How…

    Read more about "WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp"
  15.    Marketing in the metaverse: a brave new world of nonsense or the key to your brand’s longevity?
    Digital transformationMarketing technologyMarketing technology

    Marketing in the metaverse: a brave new world of nonsense or the key to your brand’s longevity?

    Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the possibilities and challenges that the metaverse has in store…

    Read more about "Marketing in the metaverse: a brave new world of nonsense or the key to your brand’s longevity?"
  16.    Creative effectiveness is not about taking risks
    Content marketingCreativityMarketing effectiveness

    Creative effectiveness is not about taking risks

    Having spent more than 10 years reporting on what works in marketing communications, the key to the effectiveness of creativity is…

    Read more about "Creative effectiveness is not about taking risks"
  17.    How seriously is the industry taking sustainability?

    How seriously is the industry taking sustainability?

    Ahead of Cannes, WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability…

    Read more about "How seriously is the industry taking sustainability?"
  18.    RAC Programme Meeting Overview (May 2022)

    RAC Programme Meeting Overview (May 2022)

    Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 25…

    Read more about "RAC Programme Meeting Overview (May 2022)"
  19.    PAG Meeting Overview (May 2022)

    PAG Meeting Overview (May 2022)

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 24 May 2022.

    Read more about "PAG Meeting Overview (May 2022)"
  20.    How new rules could create a more trustworthy online ecosystem
    Digital policyMarketing law

    How new rules could create a more trustworthy online ecosystem

    Gabrielle Robitaille, WFA's Senior Digital Policy Manager, explains why the WFA supports the European Union’s Digital Services…

    Read more about "How new rules could create a more trustworthy online ecosystem"
  21.    Webinar: Dark Patterns and Advertising Regulation

    Webinar: Dark Patterns and Advertising Regulation

    On 19 May 2022 WFA hosted a webinar with the objective to shed light on dark patterns and how the advertising industry can come…

    Read more about "Webinar: Dark Patterns and Advertising Regulation"