WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
Search, browse through or filter by topics.
WFA’s Asia Advisory Board marked the Cannes Lions Festival in Singapore with #NotInCannes, attended by more than 50 senior…
An overview of the most commonly adopted responsible AI principles guiding brands’ use of generative AI
The Geena Davis Institute published a new report during Cannes Lions 2024 which looked at on-screen representation in Cannes Lions…
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 11 June 2024
The European Association of Communications Agencies published a new report during Cannes Lions 2024 which looks at gender inequality…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
WFA benchmark on upskilling marketing teams on the topic of generative AI
The industry-led coalition convened by UN Women published a new study during Cannes Lions 2024 which looks at how consistent and…
The Global Media Sustainability Framework is a cross-industry collaboration between WFA’s Global Alliance for Responsible…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
New WFA research shows that measurement, targets and identifying diverse suppliers are key barriers to implementing Diversity,…
Something is happening in our industry that is deeply worrying. Many companies are taking a step back from their public positions on…
WFA member survey exploring company maturity and practices related to DEI in content production.
We asked 13 industry experts at Global Marketer Week in Toronto what big issues ad land should prioritise in Cannes this year. Four…
This case study was originally published in the WFA DEI in Content Production guide (June…
This case study was originally published in the WFA DEI in Content Production guide (June…
This case study was originally published in the WFA DEI in Content Production guide (June…
This case study was originally published in the WFA DEI in Content Production guide (June…
This case study was originally published in the WFA DEI in Content Production guide (June…
This case study was originally published in the WFA DEI in Content Production guide (June…
Confucius knew it, Linus knew it.; you know it. And yes, consumers know it as well. “Facta, non verba”,…
