Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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All knowledge & updates

  1.    In the spotlight: Advertisers’ Association of Nigeria’s Ediri Ose-Ediale

    In the spotlight: Advertisers’ Association of Nigeria’s Ediri Ose-Ediale

    Meet Ediri Ose-Ediale, Executive Secretary of ADVAN

    Read more about "In the spotlight: Advertisers’ Association of Nigeria’s Ediri Ose-Ediale"
  2.    Global Alcohol Advertising Heatmap
    Digital policyAlcohol marketingSelf-regulationMarketing law

    Global Alcohol Advertising Heatmap

    A tool providing a snapshot of regulations on alcohol advertising globally.
    Last update: October 2020

    Read more about "Global Alcohol Advertising Heatmap"
  3.    WFA Global Influencer Marketing Map
    Marketing lawInfluencers

    WFA Global Influencer Marketing Map

    An overview of influencer marketing regulations in key markets. Last updated October 2020.

    Read more about "WFA Global Influencer Marketing Map"
  4.    Webinar: Where do great ads thrive?
    Brand safetyChannelsBrand safetyMarketing operationsOrganisation & structure

    Webinar: Where do great ads thrive?

    In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?

    Read more about "Webinar: Where do great ads thrive?"
  5.    Top take-outs from The World in 2021 with The Economist
    Consumer insight

    Top take-outs from The World in 2021 with The Economist

    Will Gilroy, WFA's Director of Policy and Communications, shares key take-aways from the recent webinar with The Economist's Deputy…

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  6.    DSA task force Meeting Overview (October 2020)
    Digital policyMarketing law

    DSA task force Meeting Overview (October 2020)

    The WFA DSA task force met on 12 October 2020 to discuss the Digital Services Act.

    Read more about "DSA task force Meeting Overview (October 2020)"
  7.    Webinar: The Economist presents The World in 2021
    Digital policyMarketing lawConsumer insight

    Webinar: The Economist presents The World in 2021

    The Economist’s predictive look to the year ahead. Tom Standage shares key insights from the upcoming The Economist report…

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  8.    Google’s restrictions on food marketing to minors
    Food marketingSelf-regulationMarketing to children

    Google’s restrictions on food marketing to minors

    An overview of Google’s new food marketing policies and a comparative overview of Google’s nutrition criteria…

    Read more about "Google’s restrictions on food marketing to minors"
  9.    AVMSD transposition: State of play and key implications for advertisers
    Marketing to childrenMarketing law

    AVMSD transposition: State of play and key implications for advertisers

    An overview of ongoing Audiovisual Media Services Directive transposition processes and the implications for advertisers.

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  10.    Signs of recovery as global advertisers show guarded optimism, WFA Crisis Response Tracker
    Marketing operations

    Signs of recovery as global advertisers show guarded optimism, WFA Crisis Response Tracker

    More than half of major multinationals say they are no longer deferring campaigns

    Investment still down on plans across…

    Read more about "Signs of recovery as global advertisers show guarded optimism, WFA Crisis Response Tracker"
  11.    DGX Benchmark: EU-US Data Transfers
    Digital policyData collection & privacy

    DGX Benchmark: EU-US Data Transfers

    This WFA member benchmark covers member experiences regarding data transfers between the EU and the US.

    Read more about "DGX Benchmark: EU-US Data Transfers"
  12.    What are you looking for in the Global Marketer of the Year 2020?
    Brand purpose

    What are you looking for in the Global Marketer of the Year 2020?

    Agility and purpose are top of the list for WFA’s expert jury when it comes to assessing marketing leadership in 2020.

    Read more about "What are you looking for in the Global Marketer of the Year 2020?"