Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

Browse through the themes below or filter by topics.

All knowledge & updates

  1.    Pakistan reflects on a great year and looks to the future

    Pakistan reflects on a great year and looks to the future

    Pakistan Advertisers Society holds Executive Council elections

    Read more about "Pakistan reflects on a great year and looks to the future"
  2.    Corporate Sustainability Survey Report
    Brand reputationMarketing operationsData & analytics

    Corporate Sustainability Survey Report

    This WFA member survey covers our member's corporate sustainability practices.

    Read more about "Corporate Sustainability Survey Report"
  3.    WFA Global Privacy Map
    Digital policyData collection & privacy

    WFA Global Privacy Map

    An overview of data protection & privacy regulation in key markets. Last updated: January 2020

    Read more about "WFA Global Privacy Map"

  4.    Benchmark: Measuring your agency creative effectiveness
    Agency evaluation & performanceAgency review & pitchingMarketing procurement

    Benchmark: Measuring your agency creative effectiveness

    This WFA member benchmark covers how 

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  5.    Benchmark: Digital asset retention policies
    Marketing procurement

    Benchmark: Digital asset retention policies

    This WFA member benchmark covers how long brands are keeping digital assets before deleting them i.e. their retention policies for…

    Read more about "Benchmark: Digital asset retention policies"
  6.    YouTube prohibits all food and beverage ads next to kids content as of today
    Food marketingMarketing to children

    YouTube prohibits all food and beverage ads next to kids content as of today

    The restriction applies to all food and beverage products, irrespective of their nutritional profile, and will apply globally.

    Read more about "YouTube prohibits all food and beverage ads next to kids content as of today"
  7.    Position Paper on EU ePrivacy Regulation
    Digital policyData collection & privacy

    Position Paper on EU ePrivacy Regulation

    This is WFA’s position on the revision of the EU ePrivacy Directive.

    Read more about "Position Paper on EU ePrivacy Regulation"
  8.    WFA amendment suggestions on EU ePrivacy Regulation
    Digital policyData collection & privacy

    WFA amendment suggestions on EU ePrivacy Regulation

    These are WFA’s amendment suggestions on the revision of the EU ePrivacy Directive.

    Read more about "WFA amendment suggestions on EU ePrivacy Regulation"
  9.    DGX Benchmark: Standard Contractual Clauses
    Digital policyData collection & privacy

    DGX Benchmark: Standard Contractual Clauses

    This WFA member benchmark covers member usage of Standard Contractual Clauses.

    Read more about "DGX Benchmark: Standard Contractual Clauses"
  10.    Benchmark: Buying Channels
    Marketing procurementMarketing technologyMarketing technology

    Benchmark: Buying Channels

    This WFA member benchmark covers buying channels / procure-to-pay systems that WFA members use and how they implement related…

    Read more about "Benchmark: Buying Channels"
  11.    Sourcing Forum meeting overview (December 2019)
    Marketing procurementData collection & privacy

    Sourcing Forum meeting overview (December 2019)

    Overview of the Sourcing Forum held on December 4th, 2019 in New York.

    Read more about "Sourcing Forum meeting overview (December 2019)"
  12.    DGX Benchmark: CCPA and online behavioural advertising
    Digital policyData collection & privacy

    DGX Benchmark: CCPA and online behavioural advertising

    This WFA member benchmark covers how members are reacting to the California Consumer Privacy Act (CCPA) and its impact on online…

    Read more about "DGX Benchmark: CCPA and online behavioural advertising"