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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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This WFA member benchmark examined the category management of artwork, pre-press & print.
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and…
Overview of the Sourcing Forum held remotely on 25th January, 2023.
WFA podcast host David Wheldon speaks with Rudy Khaw, Chief Brand Officer at AirAsia, about marketing in postpandemic times and the…
In November, the European Commission launched a public consultation as part of its ‘fitness check’ of EU consumer laws,…
Seven of WFA’s strategic partners reflect on what will define marketing for the year…
Marketing will have to demonstrate value in 2023 as the global economy slows down, says WFA President and Mastercard Chief Marketing…
Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023
In times of uncertainty, marketers must use their skills to lead the way. WFA CEO, Stephan Loerke, reflects on the success stories…
WFA has developed a briefing document with an overview of the decisions and insights into next steps and what advertisers could do…
An overview of regulatory pressures across the world on food and non-alcoholic beverage marketing to children. Last update:…
Sir John Hegarty shares three tips for marketers on how to be more creative than ever during the course of 2023.
Marketers are grappling with difficult questions as much of the world faces an economic slowdown. Do they cut back on their…
WFA benchmark on In-housing Digital Media, from an agency point of view
This WFA member benchmark explores advice on negotiating paid search deals with tech titans or big digital platforms.
WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop…
Struggling to breakdown how the EU’s legislation on environmental claims will impact advertisers? WFA has you covered, with…
Agencies are a vital part of any effective marketing organisation, but all too often the right questions aren’t always asked…
An overview of 12 markets around the world, currently debating or implementing far-reaching food marketing restrictions
Julia Goldin, Chief Product & Marketing Officer, LEGO, is one of the eight global marketers shortlisted for this…
Patricia Corsi, Chief Marketing, Digital and Information Officer at Bayer Consumer Health, is one of the eight global marketers…