WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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The fifth Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across ten platforms.
WFA podcast host David Wheldon speaks with Alberto Levy, Global CMO at Grupo Bimbo, about brand purpose, company responsibilities…
In March 2023, the European Commission — the EU’s executive body — published a proposal for a Directive on…
WFA member benchmark on recommended events agencies in MEA region
Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 5th of July…
WFA member is keen on understanding how others in the industry have gone about creating and managing this kind of KPI dashboard and…
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2023 (and…
WFA podcast host, David Wheldon, speaks with Sir Nick Clegg, President of Global Affairs at Meta, about the importance of brand…
A WFA benchmark on the use of Meta Pixel in response to recent regulatory decisions finding its use in breach of the…
CMOs say data ethics is a top priority but tend to overlook one crucial step: ensuring that their internal culture is rooted in the…
Cannes Lions jurors and commentators share their views on this year's edition of the festival.
WFA member benchmark exploring SEO structures.
WFA member benchmark on recommended PR agencies operating in SEA region.
WFA member benchmark of recommendations for DAM (Digital Asset Management) systems
Meeting overview and agenda from the Media Forum on the 8th of June 2023.
WFA member benchmark of recommendations for creative and influencer marketing in MENA
Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
Culture is messy, misunderstood and hard to pin down. But its impact on marketing and communications is far too huge to ignore.
How can advertisers foster transparency and ensure fair value for their investments in the media industry through clear and…
This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…
Over the last year, the media industry has been abuzz on AI and the Metaverse. As with every new technology, it’s up to many…
