Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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All knowledge & updates

  1.    Time to stop covering up our diversity
    Gender & diversity

    Time to stop covering up our diversity

    We're at an important moment in the diversity conversation and understanding 'covering up' is part of unpacking that, says Jerry…

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  2.    Putting an end to racially-loaded terms in marketing
    Gender & diversity

    Putting an end to racially-loaded terms in marketing

    WFA CEO, Stephan Loerke, calls on the industry to change the narrative and to stop using terms such as 'whitelist' and 'blacklist'…

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  3.    GCC association to LEAD change in the ad industry
    Ad fraud & verificationMarketing to childrenGender & diversity

    GCC association to LEAD change in the ad industry

    ABG’s new initiative aims to provide a platform for marketers in the Gulf region to collaborate and share best practices to…

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  4.    DGX meeting overview (July 2020)
    Digital policyMarketing lawData collection & privacy

    DGX meeting overview (July 2020)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 7 July, 2020.

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  5.    Webinar: The Low Touch Economy
    ChannelsMarketing operationsOrganisation & structure

    Webinar: The Low Touch Economy

    Join guest speaker Nick De Mey, Insights lead & Co-founder of Board of Innovation, as we focus on recovery in a world with…

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  6.    Customer experience in the world’s “new normal”
    Consumer insight

    Customer experience in the world’s “new normal”

    How can brands use behavioral science to re-invent their customers’ experience during and post COVID-19? In the light of…

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  7.    Elizabeth Melo named as ‘Woman to Watch’ in marketing in Colombia

    Elizabeth Melo named as ‘Woman to Watch’ in marketing in Colombia

    ANDA Colombia Executive President recognised for leadership in the marketing industry

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  8.    Paraguay association elects new board

    Paraguay association elects new board

    Carlos Jorge Biedermann re-elected as President

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  9.    Programmatic Data & Technology (2020)
    ChannelsProgrammaticMarketing technologyData-driven marketingMarketing technology

    Programmatic Data & Technology (2020)

    The fourth wave of WFA's programmatic research looks into how members are employing programmatic advertising and how this sector has…

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  10.    Webinar: Navigating global media pricing in 2020
    ChannelsMedia governanceMarketing operations

    Webinar: Navigating global media pricing in 2020

    Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into media pricing trends in the second half of…

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  11.    WFA launches ultimate guide to value-based Marketing Procurement
    Marketing procurement

    WFA launches ultimate guide to value-based Marketing Procurement

    Global Sourcing Board identifies real-world strategies that drive shift from savings to value

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  12.    Food Marketing to Kids - Heatmap
    Digital policyFood marketingMarketing to childrenMarketing law

    Food Marketing to Kids - Heatmap

    An overview of regulatory pressures across the world on food and non-alcoholic beverage marketing to children. Last update:…

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