Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    One year after George Floyd
    Diversity & Inclusion

    One year after George Floyd

    Smooth words and engagement from the ad industry still need to be translated into real action, argues Belinda Smith, CEO Americas,…

    Read more about "One year after George Floyd"
  2.    Benchmark: Boutique Creative Agencies in China
    Agency managementMarketing capabilities

    Benchmark: Boutique Creative Agencies in China

    Member benchmark on Boutique Creative Agencies in China

    Read more about "Benchmark: Boutique Creative Agencies in China"
  3.    WFA President’s Awards recognise exceptional industry initiatives around the world

    WFA President’s Awards recognise exceptional industry initiatives around the world

    Industry Associations from France, Japan, Norway, Turkey, the UK and the USA recognised for outstanding marketing…

    Read more about "WFA President’s Awards recognise exceptional industry initiatives around the world"
  4.    PAG Meeting Overview (April 2021)
    Digital policyDiversity & InclusionMarketing law

    PAG Meeting Overview (April 2021)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 27 April 2021.

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  5.    Benchmark: Creative Agencies in Japan with TVCM capabilities
    Agency managementMarketing capabilities

    Benchmark: Creative Agencies in Japan with TVCM capabilities

    Member benchmark on Creative Agencies in Japan with TVCM capabilities

    Read more about "Benchmark: Creative Agencies in Japan with TVCM capabilities"
  6.    The EU Digital Services Act and Digital Markets Act: what are they and why are they relevant to advertisers?
    Digital policyMarketing law

    The EU Digital Services Act and Digital Markets Act: what are they and why are they relevant to advertisers?

    WFA has developed a brief summary of the EU Digital Services Act and Digital Markets Act proposals which outlines why they are…

    Read more about "The EU Digital Services Act and Digital Markets Act: what are they and why are they relevant to advertisers?"
  7.    New research suggests marketers lag corporate progress on the sustainability journey
    Brand purposeBrand reputationMarketing operations

    New research suggests marketers lag corporate progress on the sustainability journey

    Marketers almost unanimously believe that the function can make a difference on this journey

    Read more about "New research suggests marketers lag corporate progress on the sustainability journey"
  8.    In the spotlight: Cyprus Advertisers’ Association’s Christiana Paschalides

    In the spotlight: Cyprus Advertisers’ Association’s Christiana Paschalides

    Meet Christiana Paschalides, General Manager of Cyprus Advertisers’ Association

    Read more about "In the spotlight: Cyprus Advertisers’ Association’s Christiana Paschalides"
  9.    WFA Global Marketer Week 2022 goes to Athens

    WFA Global Marketer Week 2022 goes to Athens

    Hopes for a return to in-person event with the pandemic under control

    Read more about "WFA Global Marketer Week 2022 goes to Athens"
  10.    GARM Aggregated Measurement Report - April 2021
    Brand safetyBrand safety

    GARM Aggregated Measurement Report - April 2021

    The first Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across seven platforms, including…

    Read more about "GARM Aggregated Measurement Report - April 2021"
  11.    WFA launches Planet Pledge for Marketers
    Brand purposeMarketing operations

    WFA launches Planet Pledge for Marketers

    WFA launches framework to help marketers lead on climate change challenge

    New research suggests marketers lag corporate…

    Read more about "WFA launches Planet Pledge for Marketers"
  12.    Marketing and Sustainability: Closing the Gaps
    Brand purposeMarketing operations

    Marketing and Sustainability: Closing the Gaps

    What can Marketers do to drive Sustainability in their industry?

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  13.    GARM launches its first-ever measurement report for digital brand safety
    Brand safetyBrand safety

    GARM launches its first-ever measurement report for digital brand safety

    First-ever report creates unprecedented transparency across the industry and a new benchmark for charting progress on removing…

    Read more about "GARM launches its first-ever measurement report for digital brand safety"
  14.    WFA names new global leadership team

    WFA names new global leadership team

    Unilever’s Conny Braams joins as Deputy President from December 1, Mastercard’s Rajamannar continues as President for…

    Read more about "WFA names new global leadership team"
  15.    DSA Task Force Meeting Overview (April 2021)
    Digital policyMarketing law

    DSA Task Force Meeting Overview (April 2021)

    The WFA DSA Task Force met on 15 April 2021 to discuss the Digital Services Act and Digital Markets Act.

    Read more about "DSA Task Force Meeting Overview (April 2021)"